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OUT OF STOCK
New to 2017: Forever Rouge (9 shades) and Forever Noir (4 shades) collections including 4 new shades: 4B Burgundy, 3DB Deep Burgundy, 2 Purest Black and 1BL Deep Blue Black. Crafted with up to 12 tones and specially designed with fade-resistant technology, these shades deliver long-lasting luminous color with depth and dimension.
Since 1973, L'Oréal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.
Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use.
Always read the ingredient list on the product label before use.
FORMULA 1077935 PREFERENCE 4.652
AQUA / WATER / EAU
TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL
HEXYLENE GLYCOL PEG-2 OLEAMINE
POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL
ALCOHOL DENAT. AMMONIUM HYDROXIDE
POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID
SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE 4-AMINO-2-HYDROXYTOLUENE
p-AMINOPHENOL SODIUM METABISULFITE EUGENOL
6-HYDROXYINDOLE THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM ACETATE
2-METHYL-5-HYDROXYETHYLAMINOPHENOL PENTASODIUM PENTETATE
N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE LINALOOL
ALPHA-ISOMETHYL IONONE PARFUM / FRAGRANCE CITRONELLOL
ERYTHORBIC ACID Formula 1087166 K
AFTER COLOR CONDITIONER PREFERENCE
AQUA / WATER / EAU
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
PARFUM / FRAGRANCE
CAMELINA SATIVA SEED OIL
ETHYLHEXYL SALICYLATE FIL CODE D192716/1
Formula 178914 U
HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES
AQUA / WATER / EAU
TRIDECETH-2 CARBOXAMIDE MEA
PHOSPHORIC ACID FIL CODE D12836/18
Creates a rich long-lasting color spectrum with luminosity, shine and beautifully blended gray coverage. Up to 8 weeks of fade-defying color.
Formulated with Golden Camelina Oil, antioxidant Vitamin E and UV filter. Helps keep first day color vibrancy and provides silky resilient hair.
Each shade is crafted to show millions of tones and reflects. Luminous hair color with depth & dimension. Find your perfect shade.
Shampoo for normal, color treated hair. Up to 60 days sealed-in color vibrancy*. Formulated with anti-oxidants and UV filters to help restore hair.
Separates and builds lashes. 5X fuller lashes. Bold volume.
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