Superior Preference®

Fade-Defying Shine Permanent Hair Color

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UL63 Hi-Lift Gold Brown

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Superior Preference®

Fade-Defying Shine Permanent Hair Color

UL63 Hi-Lift Gold Brown

Blonde (17)
Brown (22)
Red (6)
Black (4)
Violet (0)
Other (0)
For Blonde Hair (0)
For Brown Hair (0)
ClearMixer (0)

Description
How To
Ingredients

Our true gold standard of hair color and shine since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Packaging may vary, what you receive may not be what is reflected on site.

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.

Formula 1236369 D PREFERENCE Dark Opal Blonde 7.21 INGREDIENTS
AQUA / WATER / EAU
TRIDECETH-2 CARBOXAMIDE MEA
PROPYLENE GLYCOL
HEXYLENE GLYCOL
PEG-2 OLEAMINE
POLYGLYCERYL-4 OLEYL ETHER
OLEYL ALCOHOL
ALCOHOL DENAT.
AMMONIUM HYDROXIDE
POLYGLYCERYL-2 OLEYL ETHER
OLEIC ACID
SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE
AMMONIUM ACETATE
PARFUM / FRAGRANCE
SODIUM METABISULFITE
EDTA
TOLUENE-2,5-DIAMINE
ERYTHORBIC ACID
4-AMINO-2-HYDROXYTOLUENE
HYDROXYBENZOMORPHOLINE
ALPHA-ISOMETHYL IONONE
EUGENOL
m-AMINOPHENOL
HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL
LINALOOL
CITRONELLOL
N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE
2,4-DIAMINOPHENOXYETHANOL HCL
THIOGLYCERIN

FIL CODE D237301/1

Formula 1152439 Oxydant Inter 20vol INGREDIENTS
AQUA / WATER / EAU

HYDROGEN PEROXIDE
CETEARYL ALCOHOL
TRIDECETH-2 CARBOXAMIDE MEA
CETEARETH-25
GLYCERIN
PHOSPHORIC ACID
TETRASODIUM ETIDRONATE
TETRASODIUM PYROPHOSPHATE
SODIUM SALICYLATE

FIL CODE D209745/14

Formula 1087166 K After Color Conditioner Préférence INGREDIENTS
AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
SODIUM PCA
TRIDECETH-6
LINALOOL
HEXYL CINNAMAL
BENZYL ALCOHOL
CHLORHEXIDINE DIHYDROCHLORIDE
CETRIMONIUM CHLORIDE
BUTYLPHENYL METHYLPROPIONAL
LIMONENE
ALCOHOL DENAT.
GERANIOL
AMYL CINNAMAL
PPG-5-CETETH-20
BENZYL BENZOATE
CAMELINA SATIVA SEED OIL
OLETH-10
CITRONELLOL
DISODIUM COCOAMPHODIPROPIONATE
LECITHIN
PHOSPHORIC ACID
TOCOPHEROL
ETHYLHEXYL SALICYLATE

FIL CODE D192716/1

Explore All Superior Preference See more in Hair Color Products

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Formulated with Golden Camelina Oil, antioxidant Vitamin E and UV filter. Helps keep first day color vibrancy and provides silky resilient hair.
OVER 50 LUMINOUS SHADES

Each shade is crafted to show millions of tones and reflects. Luminous hair color with depth & dimension. Find your perfect shade.

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Reviews & QA

Rated 1 out of 5 by tritracy from Runny mess I have been using 6RB for over a decade, loved, past tense, it. The last four times, a runny mess, the color is not even remotely red, but a dull flat, ashy brown, very ugly. I asked if there was a recall or a formula change, they said no. Didn't expect them to admit it. No gray coverage, wrong color, and lasts about 3 weeks. Got money to waste, recommend.

Date published: 2020-02-13

Rated 5 out of 5 by Prisha from Perfect hair dye. I want pure black if possible I love l'oreal is the best of the best.

Date published: 2020-02-11

Rated 3 out of 5 by Lexxiah from Ok This dye was only ok. The consistency was really watery and dripped everywhere. The color is also mostly brown, not red like the box shows, and I started with medium blonde so it should have been way more red. I was disappointed in this brand. I wanted reddish hair and got 99% voring brown. I figured at the price point (high for drugstore dye) that at least the color would be truer to the shown color then my much cheaper Colorsilk. Also: Loreal got the box hair colors wrong. Notice that what they show as dark blonde is light blonde and vice versa. Not sure how that got past editing but hey, no worries lol.

Date published: 2020-02-05

Rated 5 out of 5 by Sandres from 8G golden blond I have been using another brand for bout 12 years. They changed and I have not been happy with the results. I decided to try superior preference golden blonde 8G. I am over the moon with the color, the shine and eve o this hair color.

Date published: 2020-02-01

Rated 3 out of 5 by SpringR from Love the color but fades fast Color was brighter than expected, came out a great color. However it has faded significantly after a few washes.

Date published: 2020-02-01

Rated 4 out of 5 by no nickname then from need new color added I HAVE BEEN BUYING LOREAL PARIS GINGER TWIST FOR YEARS LOVE COLOR. BUT I THROW OUT THE HIGH LIGHT PACKAGE. BLEACH TO STRONG FOR MT FINE HAIR. WOULD LIKE TO BUY JUST HAIR COLOR,IS THIS POSSIBLE. HAVE TRYED ALL YOUR RED SHADES NOT NEAR THE SAME.

Date published: 2020-01-31

Rated 4 out of 5 by Linda75 from Improvements! I have been using Preference haircolor product for well over 10+ years. My hair is short & I do not need the entire product for one haircolor, rather chose to measure out what I need for each color. I have been saddened in recent years that you have decided to make the Haircolor bottle now a SOLID BLACK! I no longer can see inside the clear amber bottle & know how I have measured :(. I also have noticed you changed the color of the plastic gloves to solid Black - not so much a big deal - but do all other women have Hands the size of a Large Man!!? These gloves seldom stay on me well & I'm constantly have to pull & tug to keep them on. I would think for a Woman's product a smaller size glove would be sufficient - Use less plastic & maybe save the company some $$. Thanks for listening - Long time, beginning to be frustrated customer.

Date published: 2020-01-20

Rated 5 out of 5 by Leopardbrianna from Great variations of colors I love that L'oreal has Ultimate Black on the "black" category because I always have trouble looking for a real super black color. And the shade is beautiful as well. Super black, like I love it.

Date published: 2020-01-17

Fade-Defying Shine Permanent Hair Color Reviews - page 2

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Your Shopping Bag (4 items)

Fade-Defying Shine Permanent Hair Color

Fade-Defying Shine Permanent Hair Color

Our true gold standard of hair color and shine since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

Related Products

OUR GOLD STANDARD LUMINOUS + LASTING

FADE-DEFYING COLOR & SHINE SYSTEM

COLOR PROTECTIVE CARE SUPREME CONDITIONER

OVER 50 LUMINOUS SHADES

Complete the look

EverMoisture Shampoo Moisture Mini Shampoo 3 fl. oz.

ElnettExtra Strong Hold with UV filter for Color-Treated Hair

VoluminousLash Paradise™ Washable Mascara 200 Blackest Black

Reviews & QA

Hi Which ones in the blonde shades will not make my hair brassy as my hair tends to have some reddish pigment

I am trying to get rid of brass and cover some grays. I have light brown hair. what is the difference between 6A and 6C? Can I use 10Vol?

What number is just a shade darker than 9 1/2 NB

How is UL61 different from Féria B61? B61 supposedly lifts your hair color brighter by 3 shades. What about this one? I have dark brown thin hair, and I’m looking for an ashier and lighter look. Which one should I go for?

I now use UL 51. What’s next lighter? Search is negative

Number 7 is too light and number 6 is too dark. I want a soft brown color without reddish tints or brass. I want a shade that looks very natural. My hair is normally very dark brown but I've been coloring for over 20 years. What shade would you recommend

I am older and color my hair with light blonde colors. I prefer more of an ashen champaign or gray to blend  with my natural hair, Was considering trying the silver blonde, but didn’t  want to look like a gray all over, as I sm not naturally!

How many levels does LB01 Superior Preference Color lift? I’m starting with 6 level virgin hair.

Back in stock notification

Your Shopping Bag (4 items)

Fade-Defying Shine Permanent Hair Color

Fade-Defying Shine Permanent Hair Color

Our true gold standard of hair color and shine since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

Related Products

Excellence CremeCréme Permanent Triple Protection Hair Color 4 Dark Brown

Féria Féria® 205 Extra Bleach Blonding

Magic RootCover Up Light to Medium Blonde

Excellence Age PerfectAge Perfect™ 9N Light Natural Blonde

OUR GOLD STANDARD LUMINOUS + LASTING

FADE-DEFYING COLOR & SHINE SYSTEM

COLOR PROTECTIVE CARE SUPREME CONDITIONER

OVER 50 LUMINOUS SHADES

Complete the look

EverMoisture Shampoo Moisture Mini Shampoo 3 fl. oz.

ElnettExtra Strong Hold with UV filter for Color-Treated Hair

VoluminousLash Paradise™ Washable Mascara 200 Blackest Black

Reviews & QA

Hi Which ones in the blonde shades will not make my hair brassy as my hair tends to have some reddish pigment

I am trying to get rid of brass and cover some grays. I have light brown hair. what is the difference between 6A and 6C? Can I use 10Vol?

What number is just a shade darker than 9 1/2 NB

How is UL61 different from F&eacute;ria B61? B61 supposedly lifts your hair color brighter by 3 shades. What about this one? I have dark brown thin hair, and I&rsquo;m looking for an ashier and lighter look. Which one should I go for?&nbsp;

I now use UL 51. What&rsquo;s next lighter? Search is negative&nbsp;

Number 7 is too light and number 6 is too dark. I want a soft brown color without reddish tints or brass. I want a shade that looks very natural. My hair is normally very dark brown but I've been coloring for over 20 years. What shade would you recommend

I am older and color my hair with light blonde colors. I prefer more of an ashen champaign or gray to blend &nbsp;with my natural hair, Was considering trying the silver blonde, but didn&rsquo;t &nbsp;want to look like a gray all over, as I sm not naturally!

How many levels does LB01 Superior Preference Color lift? I&rsquo;m starting with 6 level virgin hair.

Back in stock notification

Excellence Creme
Créme Permanent Triple Protection Hair Color 4 Dark Brown

Féria
Féria^® 205 Extra Bleach Blonding

Magic Root
Cover Up Light to Medium Blonde

Excellence Age Perfect
Age Perfect^™ 9N Light Natural Blonde

How is UL61 different from Féria B61? B61 supposedly lifts your hair color brighter by 3 shades. What about this one? I have dark brown thin hair, and I’m looking for an ashier and lighter look. Which one should I go for?

I now use UL 51. What’s next lighter? Search is negative

I am older and color my hair with light blonde colors. I prefer more of an ashen champaign or gray to blend with my natural hair, Was considering trying the silver blonde, but didn’t want to look like a gray all over, as I sm not naturally!

How many levels does LB01 Superior Preference Color lift? I’m starting with 6 level virgin hair.