Superior Preference®

Fade-Defying Shine Permanent Hair Color

OUT OF STOCK

UL63 Hi-Lift Gold Brown

Notify Me When Available

Superior Preference®

Fade-Defying Shine Permanent Hair Color

UL63 Hi-Lift Gold Brown

Blonde (17)
Brown (22)
Red (6)
Black (4)
Violet (0)
Other (0)
For Blonde Hair (0)
For Brown Hair (0)
ClearMixer (0)

Description
How To
Ingredients

Our true gold standard of hair color and shine since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Packaging may vary, what you receive may not be what is reflected on site.

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.

Formula 1236369 D PREFERENCE Dark Opal Blonde 7.21 INGREDIENTS
AQUA / WATER / EAU
TRIDECETH-2 CARBOXAMIDE MEA
PROPYLENE GLYCOL
HEXYLENE GLYCOL
PEG-2 OLEAMINE
POLYGLYCERYL-4 OLEYL ETHER
OLEYL ALCOHOL
ALCOHOL DENAT.
AMMONIUM HYDROXIDE
POLYGLYCERYL-2 OLEYL ETHER
OLEIC ACID
SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE
AMMONIUM ACETATE
PARFUM / FRAGRANCE
SODIUM METABISULFITE
EDTA
TOLUENE-2,5-DIAMINE
ERYTHORBIC ACID
4-AMINO-2-HYDROXYTOLUENE
HYDROXYBENZOMORPHOLINE
ALPHA-ISOMETHYL IONONE
EUGENOL
m-AMINOPHENOL
HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL
LINALOOL
CITRONELLOL
N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE
2,4-DIAMINOPHENOXYETHANOL HCL
THIOGLYCERIN

FIL CODE D237301/1

Formula 1152439 Oxydant Inter 20vol INGREDIENTS
AQUA / WATER / EAU

HYDROGEN PEROXIDE
CETEARYL ALCOHOL
TRIDECETH-2 CARBOXAMIDE MEA
CETEARETH-25
GLYCERIN
PHOSPHORIC ACID
TETRASODIUM ETIDRONATE
TETRASODIUM PYROPHOSPHATE
SODIUM SALICYLATE

FIL CODE D209745/14

Formula 1087166 K After Color Conditioner Préférence INGREDIENTS
AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
SODIUM PCA
TRIDECETH-6
LINALOOL
HEXYL CINNAMAL
BENZYL ALCOHOL
CHLORHEXIDINE DIHYDROCHLORIDE
CETRIMONIUM CHLORIDE
BUTYLPHENYL METHYLPROPIONAL
LIMONENE
ALCOHOL DENAT.
GERANIOL
AMYL CINNAMAL
PPG-5-CETETH-20
BENZYL BENZOATE
CAMELINA SATIVA SEED OIL
OLETH-10
CITRONELLOL
DISODIUM COCOAMPHODIPROPIONATE
LECITHIN
PHOSPHORIC ACID
TOCOPHEROL
ETHYLHEXYL SALICYLATE

FIL CODE D192716/1

Show us the products & looks you're loving

#LOREALPARIS

Explore All Superior Preference See more in Hair Color Products

Related Products

OUR GOLD STANDARD LUMINOUS + LASTING

FADE-DEFYING COLOR & SHINE SYSTEM

Creates a rich long-lasting color spectrum with luminosity, shine and beautifully blended gray coverage. Up to 8 weeks of fade-defying color.
COLOR PROTECTIVE CARE SUPREME CONDITIONER

Formulated with Golden Camelina Oil, antioxidant Vitamin E and UV filter. Helps keep first day color vibrancy and provides silky resilient hair.
OVER 50 LUMINOUS SHADES

Each shade is crafted to show millions of tones and reflects. Luminous hair color with depth & dimension. Find your perfect shade.

Complete the look

EverMoisture Shampoo Moisture Mini Shampoo 3 fl. oz.

Keeps Color Pure up to 4 Weeks. Deeply Replenishes Moisture. Sulfate Free.

ElnettExtra Strong Hold with UV filter for Color-Treated Hair

Specifically formulated for color-treated hair. Long-lasting brushable hold. Humidity Resistant Hairspray.

VoluminousLash Paradise™ Washable Mascara 200 Blackest Black

Voluptuous Volume. Intense Length. Full Lash Fringe, Feathery Soft.

Reviews & QA

Rated 1 out of 5 by Pwdrkel from Do Not buy! I purchased the dark blond (from the Caramel colors) to cover gray and it turned my roots VIOLET! Terrible!

Date published: 2020-01-08

Rated 1 out of 5 by Nikoletx from Horrible Made my hair look red !! Or orange and kinda mad I wanted it to be light brown

Date published: 2019-12-29

Rated 1 out of 5 by VeeZee from What happened??? It has become absolutely horrible! The color that used to be creamy and easy to apply is now a water gel like liquid that is dripping off. I’m furious! Why doesn’t it say on the box that you changed it?

Date published: 2019-12-27

Rated 5 out of 5 by PittTar from 5cg - loved every color from this line The only downside is it is liquidy and drippy BUT is a boon with long hair!! My most recent was 5cg which I was attracted to as I wanted a 5 medium brown but didn’t know whether to get cool or golden and this had both and I liked the box color shown. Then I get home and read reviews on this color and the general consensus is it comes out black. I don’t mind black hair so I plowed ahead. I like a soft black -> dark brown (most recent was a level 5 that was dark not medium brown in a dif line). So I knew would turn level 4 or darker. I’m happy to say that I got the EXACT color on the box! Going from medium brown. Lasts well. No complaints. If your hair is short, pour half of each in a coloring bowl and apply with a brush and save unmixed halves for roots!

Date published: 2019-12-16

Rated 5 out of 5 by Bentley29 from Beautiful natural long lasting color This is the perfect shade of blonde for my hair. It is very natural looking and I get compliments all the time. Please don’t ever discontinue this color.

Date published: 2019-12-16

Rated 5 out of 5 by Catherine91 from Beautiful light brown ash color! I have been trying to lighten my brown hair to an ultra light brown. My hair is naturally medium to dark brown. My hair loves to pull red and was having little success with natural and warm shades. So I gave the Sunkissed Caramels Hi Lift Ash Brown shade a try. I was pretty skeptical. This is listed as a hi lift color for virgin dark hair but I took a risk and used it on my color treated hair. The result was a beautiful, very light ash brown hair. I'm amazed it lifted my hair color too because color cannot lift color. My colored treated hair was light brown so maybe that's why. I would not try this if you have darker color treated hair. The roots blended nicely too. The only thing that could be a problem for others who have a lot of red in their hair is that this could still pull some red. Although this gives an ash tone, you can still see some red tones from the lift. Great color! Would highly reccomend.

Date published: 2019-12-14

Rated 5 out of 5 by Anonymous2020 from 4C Superior Preference 4C is the only color on the market that matches my natural hair color without the brassy orange I get with other colors and brands (even salon). Wish the color was available in semi-permanent for stubborn greys in between treatments. Cannot find a store that will keep the product in stock within 100 miles.

Date published: 2019-12-13

Rated 5 out of 5 by ScarletQueen89 from Shade RR-04 Intense dark red- forever rouge I love this shade! My natural hair color is a boring dark brown this color complements my fair cool toned skin. I read a lot of reviews that were stating the color turns out burgundy if you have dark hair. I personally did not have this problem. My natural hair is very dark brown and in the past I’ve colored my hair burgundy and burgundy shades have violet tones. I only got red tones with this shade in my hair no violet whatsoever. This is not a natural shade of red like a Auburn and I love that because it’s so vivid and dramatic. My boyfriend said he loves this color on me better than other colors I’ve used in the past. You cannot beat the price and Quality of this product I also love the conditioning treatment really softens my hair. I couldn’t be happier. Thanx L’Oreal Preference!

Date published: 2019-11-28

Fade-Defying Shine Permanent Hair Color Reviews - page 2

Back in stock notification

Subscribe to L'Oréal Paris Emails

By enrolling I understand and agree to the privacy policy and terms of service, including the use of arbitration and the waiver of any class or group claim to resolve disputes.

Your Shopping Bag (4 items)

Fade-Defying Shine Permanent Hair Color

Fade-Defying Shine Permanent Hair Color

Our true gold standard of hair color and shine since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

Show us the products & looks you're loving

#LOREALPARIS

Related Products

OUR GOLD STANDARD LUMINOUS + LASTING

FADE-DEFYING COLOR & SHINE SYSTEM

COLOR PROTECTIVE CARE SUPREME CONDITIONER

OVER 50 LUMINOUS SHADES

Complete the look

EverMoisture Shampoo Moisture Mini Shampoo 3 fl. oz.

ElnettExtra Strong Hold with UV filter for Color-Treated Hair

VoluminousLash Paradise™ Washable Mascara 200 Blackest Black

Reviews & QA

My natural hair color is a medium blonde. I used 9 Natural Blonde. It turned out strawberry blonde (a bit brassy). How do I fix it?

I dye my hair a Carmel color with your product what would be closes to Carmel color

What product is best for gray/white hair. I love Preference and have used for many years. My favorite is Black Saphire 2BL, but there is too much contrast between the new growth and previously died hair even though I've continued using 2BL for appx 1 yr

Can you blend colors? Use 8a. It tends to be dark then lightening after a few washes. My hair is thick. So can I mix 8a and 8.5a?

I'm using UL63 and it is too blonde/light. Please tell me what color I can use that would make my hair a shade or two darker? My hair tends to go redish when I color and I don't like that.

What color is 9G 70S00

My hair pulls warm RED tones naturally, which I’d like to avoid.  I’d like a light cool brewing color..any suggestions?

I used colorista ombre on my hair 2 days ago but do not like the shade can I use dark ash blonde on it today?

Back in stock notification

Your Shopping Bag (4 items)

Fade-Defying Shine Permanent Hair Color

Fade-Defying Shine Permanent Hair Color

Our true gold standard of hair color and shine since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

Show us the products & looks you're loving

#LOREALPARIS

Related Products

Excellence CremeCréme Permanent Triple Protection Hair Color 4 Dark Brown

Féria Féria® 205 Extra Bleach Blonding

Magic RootCover Up Light to Medium Blonde

Excellence Age PerfectAge Perfect™ 9N Light Natural Blonde

OUR GOLD STANDARD LUMINOUS + LASTING

FADE-DEFYING COLOR & SHINE SYSTEM

COLOR PROTECTIVE CARE SUPREME CONDITIONER

OVER 50 LUMINOUS SHADES

Complete the look

EverMoisture Shampoo Moisture Mini Shampoo 3 fl. oz.

ElnettExtra Strong Hold with UV filter for Color-Treated Hair

VoluminousLash Paradise™ Washable Mascara 200 Blackest Black

Reviews & QA

My natural hair color is a medium blonde. I used 9 Natural Blonde. It turned out strawberry blonde (a bit brassy). How do I fix it?&nbsp;

I dye my hair a Carmel color with your product what would be closes to Carmel color

What product is best for gray/white hair. I love Preference and have used for many years. My favorite is Black Saphire 2BL, but there is too much contrast between the new growth and previously died hair even though I've continued using 2BL for appx 1 yr

Can you blend colors? Use 8a. It tends to be dark then lightening after a few washes. My hair is thick. So can I mix 8a and 8.5a?

I'm using UL63 and it is too blonde/light. Please tell me what color I can use that would make my hair a shade or two darker? My hair tends to go redish when I color and I don't like that.

What color is 9G 70S00

My hair pulls warm RED tones naturally, which I&rsquo;d like to avoid. &nbsp;I&rsquo;d like a light cool brewing color..any suggestions?

I used colorista ombre on my hair 2 days ago but do not like the shade can I use dark ash blonde on it today?

Back in stock notification

Excellence Creme
Créme Permanent Triple Protection Hair Color 4 Dark Brown

Féria
Féria^® 205 Extra Bleach Blonding

Magic Root
Cover Up Light to Medium Blonde

Excellence Age Perfect
Age Perfect^™ 9N Light Natural Blonde

My natural hair color is a medium blonde. I used 9 Natural Blonde. It turned out strawberry blonde (a bit brassy). How do I fix it?

My hair pulls warm RED tones naturally, which I’d like to avoid. I’d like a light cool brewing color..any suggestions?