Superior Preference®

Fade-Defying Shine Permanent Hair Color

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4C Cool Dark Brown

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Superior Preference®

Fade-Defying Shine Permanent Hair Color

4C Cool Dark Brown

Blonde (17)
Brown (22)
Red (6)
Black (4)
Violet (0)
Other (0)
For Blonde Hair (0)
For Brown Hair (0)
ClearMixer (0)

Description
How To
Ingredients

Our true gold standard of hair color and shine since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Packaging may vary, what you receive may not be what is reflected on site.

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.

Formula 1236369 D PREFERENCE Dark Opal Blonde 7.21 INGREDIENTS
AQUA / WATER / EAU
TRIDECETH-2 CARBOXAMIDE MEA
PROPYLENE GLYCOL
HEXYLENE GLYCOL
PEG-2 OLEAMINE
POLYGLYCERYL-4 OLEYL ETHER
OLEYL ALCOHOL
ALCOHOL DENAT.
AMMONIUM HYDROXIDE
POLYGLYCERYL-2 OLEYL ETHER
OLEIC ACID
SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE
AMMONIUM ACETATE
PARFUM / FRAGRANCE
SODIUM METABISULFITE
EDTA
TOLUENE-2,5-DIAMINE
ERYTHORBIC ACID
4-AMINO-2-HYDROXYTOLUENE
HYDROXYBENZOMORPHOLINE
ALPHA-ISOMETHYL IONONE
EUGENOL
m-AMINOPHENOL
HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL
LINALOOL
CITRONELLOL
N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE
2,4-DIAMINOPHENOXYETHANOL HCL
THIOGLYCERIN

FIL CODE D237301/1

Formula 1152439 Oxydant Inter 20vol INGREDIENTS
AQUA / WATER / EAU

HYDROGEN PEROXIDE
CETEARYL ALCOHOL
TRIDECETH-2 CARBOXAMIDE MEA
CETEARETH-25
GLYCERIN
PHOSPHORIC ACID
TETRASODIUM ETIDRONATE
TETRASODIUM PYROPHOSPHATE
SODIUM SALICYLATE

FIL CODE D209745/14

Formula 1087166 K After Color Conditioner Préférence INGREDIENTS
AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
SODIUM PCA
TRIDECETH-6
LINALOOL
HEXYL CINNAMAL
BENZYL ALCOHOL
CHLORHEXIDINE DIHYDROCHLORIDE
CETRIMONIUM CHLORIDE
BUTYLPHENYL METHYLPROPIONAL
LIMONENE
ALCOHOL DENAT.
GERANIOL
AMYL CINNAMAL
PPG-5-CETETH-20
BENZYL BENZOATE
CAMELINA SATIVA SEED OIL
OLETH-10
CITRONELLOL
DISODIUM COCOAMPHODIPROPIONATE
LECITHIN
PHOSPHORIC ACID
TOCOPHEROL
ETHYLHEXYL SALICYLATE

FIL CODE D192716/1

Explore All Superior Preference See more in Hair Color Products

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OVER 50 LUMINOUS SHADES

Each shade is crafted to show millions of tones and reflects. Luminous hair color with depth & dimension. Find your perfect shade.

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Reviews & QA

Rated 1 out of 5 by Gina30 from Faded within a week Literally first wash and it faded back to pretty much what my color was before dying it. Looked good right after I colored it but that didn't last long.

Date published: 2020-03-27

Rated 1 out of 5 by Toni27 from Worst ever Did not cover any greys, waste of time and money. That is all

Date published: 2020-03-27

Rated 3 out of 5 by baeb37 from Didn't color all my grays I have used L'Oreal Hair coloring products for over 15 years. I tried the new Caramels to achieve an all over lighter brown color of my medium to dark brown hair and gray roots. I achieved a color I like, however, it did not color all my gray roots. I will try again in two weeks. If it doesn't work, no sure what I will do. I like doing it myself as salon coloring is expensive so I may consider another color or brand. As to buy again question below, I'm not sure; I want to give it a second chance, however, I don't feel comfortable recommending it at this time.

Date published: 2020-03-16

Rated 5 out of 5 by Sally Mae from My New Favorite Love this color, It colors all my grays. It’s my new favorite. Leaves my hair soft and full. I have fine thin hair and it gives it fullness and some body. It looks like a dark brown. I’m 63 and the grays come back quickly. I only color every four weeks.

Date published: 2020-03-16

Rated 5 out of 5 by Giggles 2 from 5 Medium Cool Brown This is an amazing hair color. Once you mix it. Shake thoroughly, then it will not be runny. At application, the gel is so shiny and that is what the end result is. It's super easy to rinse out & my hair looks & feels beautiful. It did not damage my hair & I got the color as promised. After reading reviews & watching videos...I admit...I got a little scared. I'm glad that I used this & I will again.

Date published: 2020-03-04

Rated 5 out of 5 by Kymva from The 9 1/2 Ash blonde is by far the best blone I took my hair gradually from a 5-6 up to this color and its just a really nice blonde. I have a lot of red in my hair naturally and this didn’t go brassy at all

Date published: 2020-03-02

Rated 4 out of 5 by Momlovesdallon81 from Beautiful color I used the warm copper brown on my daughter's bleached blonde hair because we wanted something with reds already in so we wouldn't need to fill the hair first. It's a beautiful color that looks more auburn on her than brown. My only issue is that her roots are a little hot and are more coppery. Because the overall color is very reddish I don't know what color to use to go over the roots again. It would be wonderful if it was all the same rich shade. Overall this is a fabulous product and the color came out great. Will definitely use again.

Date published: 2020-02-29

Rated 1 out of 5 by tritracy from Runny mess I have been using 6RB for over a decade, loved, past tense, it. The last four times, a runny mess, the color is not even remotely red, but a dull flat, ashy brown, very ugly. I asked if there was a recall or a formula change, they said no. Didn't expect them to admit it. No gray coverage, wrong color, and lasts about 3 weeks. Got money to waste, recommend.

Date published: 2020-02-13

Fade-Defying Shine Permanent Hair Color Reviews - page 2

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Your Shopping Bag (4 items)

Fade-Defying Shine Permanent Hair Color

Fade-Defying Shine Permanent Hair Color

Our true gold standard of hair color and shine since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

Related Products

OUR GOLD STANDARD LUMINOUS + LASTING

FADE-DEFYING COLOR & SHINE SYSTEM

COLOR PROTECTIVE CARE SUPREME CONDITIONER

OVER 50 LUMINOUS SHADES

Complete the look

EverMoisture Shampoo Moisture Mini Shampoo 3 fl. oz.

ElnettExtra Strong Hold with UV filter for Color-Treated Hair

VoluminousLash Paradise™ Washable Mascara 200 Blackest Black

Reviews & QA

I have very dark brown hair and white roots that are about a quarter of an inch I want to use superior preference which colour should I use.  I don’t want any red in my hair thank you   I just wanna colour my roots I do not want to pull it through

Difference between cool dark brown and dark brown

I have been using Preference in the Natural Blonde color for years but now find that it is not covering my greys even with leaving it on the extra time. What other product would you recommend and which color is the closest to the one I have been using?

Bought soft silver, my hair is dirty blonde, it did nothing at all to my hair!!! Took back to store with receipt to get another box would not accept.Need a replacement m as the the color no good??

Can I use a silver color?  Recently had my stylist attempt to add silver/grey hi lights to my naturally dark brown hair. They turned a mixture of light blonde, dark blonde, and a bit of orange/red. Can I use a silver color to achieve the silver color?

Option A time.  touch up says max 25 then rest of hair max 25.  So is it 25 or the two 50 minutes?

What is the difference between Ash and cool in your Brown tone hair colors

What Excellence color would be similar to Preference 5 1/2 AM?

Back in stock notification

Your Shopping Bag (4 items)

Fade-Defying Shine Permanent Hair Color

Fade-Defying Shine Permanent Hair Color

Our true gold standard of hair color and shine since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

Related Products

Excellence CremeCréme Permanent Triple Protection Hair Color 4 Dark Brown

Féria Féria® 205 Extra Bleach Blonding

Magic RootCover Up Light to Medium Blonde

Excellence Age PerfectAge Perfect™ 9N Light Natural Blonde

OUR GOLD STANDARD LUMINOUS + LASTING

FADE-DEFYING COLOR & SHINE SYSTEM

COLOR PROTECTIVE CARE SUPREME CONDITIONER

OVER 50 LUMINOUS SHADES

Complete the look

EverMoisture Shampoo Moisture Mini Shampoo 3 fl. oz.

ElnettExtra Strong Hold with UV filter for Color-Treated Hair

VoluminousLash Paradise™ Washable Mascara 200 Blackest Black

Reviews & QA

I have very dark brown hair and white roots that are about a quarter of an inch I want to use superior preference which colour should I use.&nbsp; I don&rsquo;t want any red in my hair thank you &nbsp; I just wanna colour my roots I do not want to pull it through

Difference between cool dark brown and dark brown&nbsp;

I have been using Preference in the Natural Blonde color for years but now find that it is not covering my greys even with leaving it on the extra time. What other product would you recommend and which color is the closest to the one I have been using?&nbsp;

Bought soft silver, my hair is dirty blonde, it did nothing at all to my hair!!! Took back to store with receipt to get another box would not accept.Need a replacement m as the the color no good??

Can I use a silver color?&nbsp; Recently had my stylist attempt to add silver/grey hi lights to my naturally dark brown hair. They turned a mixture of light blonde, dark blonde, and a bit of orange/red. Can I use a silver color to achieve the silver color?&nbsp;

Option A time. &nbsp;touch up says max 25 then rest of hair max 25. &nbsp;So is it 25 or the two 50 minutes?

What is the difference between Ash and cool in your Brown tone hair colors

What Excellence color would be similar to Preference 5 1/2 AM?

Back in stock notification

Excellence Creme
Créme Permanent Triple Protection Hair Color 4 Dark Brown

Féria
Féria^® 205 Extra Bleach Blonding

Magic Root
Cover Up Light to Medium Blonde

Excellence Age Perfect
Age Perfect^™ 9N Light Natural Blonde

I have very dark brown hair and white roots that are about a quarter of an inch I want to use superior preference which colour should I use. I don’t want any red in my hair thank you I just wanna colour my roots I do not want to pull it through

Difference between cool dark brown and dark brown

I have been using Preference in the Natural Blonde color for years but now find that it is not covering my greys even with leaving it on the extra time. What other product would you recommend and which color is the closest to the one I have been using?

Can I use a silver color? Recently had my stylist attempt to add silver/grey hi lights to my naturally dark brown hair. They turned a mixture of light blonde, dark blonde, and a bit of orange/red. Can I use a silver color to achieve the silver color?

Option A time. touch up says max 25 then rest of hair max 25. So is it 25 or the two 50 minutes?