Superior Preference®

Fade-Defying Shine Permanent Hair Color

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4C Cool Dark Brown

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Superior Preference®

Fade-Defying Shine Permanent Hair Color

4C Cool Dark Brown

Blonde (17)
Brown (22)
Red (6)
Black (4)
Violet (0)
Other (0)
For Blonde Hair (0)
For Brown Hair (0)
ClearMixer (0)

Description
How To
Ingredients

Our true gold standard of hair color and shine since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Packaging may vary, what you receive may not be what is reflected on site.

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.

Formula 1236369 D PREFERENCE Dark Opal Blonde 7.21 INGREDIENTS
AQUA / WATER / EAU
TRIDECETH-2 CARBOXAMIDE MEA
PROPYLENE GLYCOL
HEXYLENE GLYCOL
PEG-2 OLEAMINE
POLYGLYCERYL-4 OLEYL ETHER
OLEYL ALCOHOL
ALCOHOL DENAT.
AMMONIUM HYDROXIDE
POLYGLYCERYL-2 OLEYL ETHER
OLEIC ACID
SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE
AMMONIUM ACETATE
PARFUM / FRAGRANCE
SODIUM METABISULFITE
EDTA
TOLUENE-2,5-DIAMINE
ERYTHORBIC ACID
4-AMINO-2-HYDROXYTOLUENE
HYDROXYBENZOMORPHOLINE
ALPHA-ISOMETHYL IONONE
EUGENOL
m-AMINOPHENOL
HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL
LINALOOL
CITRONELLOL
N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE
2,4-DIAMINOPHENOXYETHANOL HCL
THIOGLYCERIN

FIL CODE D237301/1

Formula 1152439 Oxydant Inter 20vol INGREDIENTS
AQUA / WATER / EAU

HYDROGEN PEROXIDE
CETEARYL ALCOHOL
TRIDECETH-2 CARBOXAMIDE MEA
CETEARETH-25
GLYCERIN
PHOSPHORIC ACID
TETRASODIUM ETIDRONATE
TETRASODIUM PYROPHOSPHATE
SODIUM SALICYLATE

FIL CODE D209745/14

Formula 1087166 K After Color Conditioner Préférence INGREDIENTS
AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
SODIUM PCA
TRIDECETH-6
LINALOOL
HEXYL CINNAMAL
BENZYL ALCOHOL
CHLORHEXIDINE DIHYDROCHLORIDE
CETRIMONIUM CHLORIDE
BUTYLPHENYL METHYLPROPIONAL
LIMONENE
ALCOHOL DENAT.
GERANIOL
AMYL CINNAMAL
PPG-5-CETETH-20
BENZYL BENZOATE
CAMELINA SATIVA SEED OIL
OLETH-10
CITRONELLOL
DISODIUM COCOAMPHODIPROPIONATE
LECITHIN
PHOSPHORIC ACID
TOCOPHEROL
ETHYLHEXYL SALICYLATE

FIL CODE D192716/1

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Formulated with Golden Camelina Oil, antioxidant Vitamin E and UV filter. Helps keep first day color vibrancy and provides silky resilient hair.
OVER 50 LUMINOUS SHADES

Each shade is crafted to show millions of tones and reflects. Luminous hair color with depth & dimension. Find your perfect shade.

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Reviews & QA

Rated 2 out of 5 by Lynn05 from Not great I frequently use this product and this time the color did not stay at all, I’ve had minor issues in the past but never to the extent of absolutely no color at all. Very disappointing.

Date published: 2019-11-07

Rated 5 out of 5 by Anonymous from Amazing coverage and natural looking. I have used this brand for years. Its easy to use. Great value for natural, even and long lasting color. Im 61 and a natural red head and I get complements on my hair all the time. Im caregiver for my 11 year old granddaughter and I get mistaken for her mom all the time thanks to this great product. If you color yourself, use the best and get great results. Im saving thousands per year doing my own color, so I dont mind spending an extra $1 a month for these great results. Be sure to ALWAYS use shampoo for colored hair and you will see no rapid fading. I use Redkin, but I have used the Loreal brand and it is great too. Use half the tube conditioner that comes in the colorant box after coloring and use the other half a couple of weeks later. Thank you Loreal!

Date published: 2019-10-24

Rated 1 out of 5 by Ophelias32 from Terrible I bought this last night, put it on my hair this morning. I have used hair dye for the past 20 years and i have never, ever had one run down the side of my face. I am stained everywhere from the dripping and trying to clean it up. I actually finally put on a shower cap to stop the drip and it drips right past the cap. It stained my eyebrow. I bought this at publix, color dark cool brown. Never again. I am so upset at all the staining.

Date published: 2019-10-20

Rated 1 out of 5 by DG127 from Did nothing... I bought this product at Walmart. I used it the same day and it did nothing on my hair. I have naturally dark blonde light brown hair and was trying to lighten my hair. I left the product in my hair for longer than the recommended by time and there was no change in the color.

Date published: 2019-10-15

Rated 2 out of 5 by Donthaveone5 from Color transferring on collar I bought this product 2 times. Both times, the color transferred to my shirt collar. I have rinsed and washed MANY times and it still stains my tops especially when l sweat at the gym. Why does your product do this?

Date published: 2019-10-08

Rated 1 out of 5 by Dana k from Turned brassy orangish Second time doing hair. Went from 6g to the Carmel color. The roots look really orange and it said no orange. The product didn’t work on my ends. Disappointed. I then went and bought 6g excellence and redid my entire hair. The riots are still reddish orange and now my ends are a darker brown.

Date published: 2019-10-01

Rated 5 out of 5 by Jessie_B from UL61 Is my favorite! I have been using Superior Preference Hi-Lift Ash Brown (UL61) to lighten my dark brown hair for 2 years now and I am always happy with the results. I did originally try UL63 and it made my hair quite orange because I have red undertones to my dark hair. Luckily, I found this "cool" version and never looked back! I use it every 6 weeks and although it does not "cover" grays, they do blend in much better now and I even have wonderful blondish highlights. I also really love the smell of the conditioning treatment it comes with, it leaves my hair so soft afterwards and it does help take away the slight chemical smell that comes with hair lighteners. I also use a purple shampoo + conditioner once every 2 weeks to keep the brass off and the clarity of the color comes back. Sometimes the UL61 is harder to find, so I do stock up when I can. Personally, I can't imagine using another color & brand!

Date published: 2019-09-27

Rated 5 out of 5 by linette39 from Extra Light Ash Blonde Extra Light Ash Blonde Is One Of My Favorite Hair Colors.

Date published: 2019-09-25

Fade-Defying Shine Permanent Hair Color Reviews - page 2

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Your Shopping Bag (4 items)

Fade-Defying Shine Permanent Hair Color

Fade-Defying Shine Permanent Hair Color

Our true gold standard of hair color and shine since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

Show us the products & looks you're loving

#LOREALPARIS

Related Products

OUR GOLD STANDARD LUMINOUS + LASTING

FADE-DEFYING COLOR & SHINE SYSTEM

COLOR PROTECTIVE CARE SUPREME CONDITIONER

OVER 50 LUMINOUS SHADES

Complete the look

EverMoisture Shampoo Moisture Mini Shampoo 3 fl. oz.

ElnettExtra Strong Hold with UV filter for Color-Treated Hair

VoluminousLash Paradise™ Washable Mascara 200 Blackest Black

Reviews & QA

I saved the flap from the packaging of the dye I used the last time I did my hair. I used Loreal Preference 5RB (medium reddish brown). I loved how it turned out. I cannot seem find the color anymore. Is it discontinued?

When this color is used to re-dye over a blue color will it turn my hair green?

My hair is very sticky and has a lot of build up the day after coloring and conditioning, is it ok to wash it after rinsing color and then condition?

I used 4M. When light is reflecting off my hair, it looks very reddish. When light is not reflecting, it looks very black-brown with no red at all. Would 4R have more consistent red tones? Would it be better to try 4MB first?

My hair is medium ash blonde. I want to try the Silver blonde. Will this turn out right? My hair tends to pull red. Thank you

What color of preference is 1 shade lighter than 6 1/2 R

I have use Preference 4A for years (Dark Ash Brown). Walgreens is no longer carrying it. Is the 3C coolest dark brown the best subsititue? Or what would you rcommend as a replacement? I do not want a reddish tint.

I’ve been using ash blonde hair color 7 1/2   I want a blonde hair color for warm olive skin and brown eyes  What do you recommend

Back in stock notification

Your Shopping Bag (4 items)

Fade-Defying Shine Permanent Hair Color

Fade-Defying Shine Permanent Hair Color

Our true gold standard of hair color and shine since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.

Show us the products & looks you're loving

#LOREALPARIS

Related Products

Excellence CremeCréme Permanent Triple Protection Hair Color 4 Dark Brown

Féria Féria® 205 Extra Bleach Blonding

Magic RootCover Up Light to Medium Blonde

Excellence Age PerfectAge Perfect™ 9N Light Natural Blonde

OUR GOLD STANDARD LUMINOUS + LASTING

FADE-DEFYING COLOR & SHINE SYSTEM

COLOR PROTECTIVE CARE SUPREME CONDITIONER

OVER 50 LUMINOUS SHADES

Complete the look

EverMoisture Shampoo Moisture Mini Shampoo 3 fl. oz.

ElnettExtra Strong Hold with UV filter for Color-Treated Hair

VoluminousLash Paradise™ Washable Mascara 200 Blackest Black

Reviews & QA

I saved the flap from the packaging of the dye I used the last time I did my hair. I used Loreal Preference 5RB (medium reddish brown). I loved how it turned out. I cannot seem find the color anymore. Is it discontinued?

When this color is used to re-dye over a blue color will it turn my hair green?

My hair is very sticky and has a lot of build up the day after coloring and conditioning, is it ok to wash it after rinsing color and then condition?

I used 4M. When light is reflecting off my hair, it looks very reddish. When light is not reflecting, it looks very black-brown with no red at all. Would 4R have more consistent red tones? Would it be better to try 4MB first?

My hair is medium ash blonde. I want to try the Silver blonde. Will this turn out right? My hair tends to pull red. Thank you

What color of preference is 1 shade lighter than 6 1/2 R

I have use Preference 4A for years (Dark Ash Brown). Walgreens is no longer carrying it. Is the 3C coolest dark brown the best subsititue? Or what would you rcommend as a replacement? I do not want a reddish tint.

I&rsquo;ve been using ash blonde hair color 7 1/2 &nbsp; I want a blonde hair color for warm olive skin and brown eyes&nbsp; What do you recommend&nbsp;

Back in stock notification

Excellence Creme
Créme Permanent Triple Protection Hair Color 4 Dark Brown

Féria
Féria^® 205 Extra Bleach Blonding

Magic Root
Cover Up Light to Medium Blonde

Excellence Age Perfect
Age Perfect^™ 9N Light Natural Blonde

I’ve been using ash blonde hair color 7 1/2 I want a blonde hair color for warm olive skin and brown eyes What do you recommend