Excellence®

Créme Permanent Triple Protection Hair Color

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4A Dark Ash Brown

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Excellence®

Créme Permanent Triple Protection Hair Color

4A Dark Ash Brown

Blonde (13)
Brown (15)
Red (4)
Black (5)
Violet (0)
Other (0)
For Blonde Hair (0)
For Brown Hair (0)
ClearMixer (0)

Description
How To
Ingredients

100 percent gray coverage, even on stubborn grays. Triple protection system protects before, during and after coloring for up to eight weeks. Pre-color treatment protects and primes hair.

There’s a reason it’s called Excellence. L'Oreal Excellence hair color is designed with an exclusive triple protection system that deeply cares for your hair, and with 100% gray hair coverage even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. Absolutely gorgeous at home hair color. No permanent hair color protects better or covers grays better (compared to each leading competitor’s top selling brand).

Packaging may vary, what you receive may not be what is reflected on site.

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.

Formula 1207240
EXCELLENCE CREME nuance 7BB (7.13) 7.13
INGREDIENTS:
AQUA / WATER / EAU
CETEARYL ALCOHOL
PROPYLENE GLYCOL
DECETH-3
LAURETH-12
AMMONIUM HYDROXIDE
OLETH-30
HEXADIMETHRINE CHLORIDE
LAURIC ACID
GLYCOL DISTEARATE
POLYQUATERNIUM-22
ETHANOLAMINE
SILICA DIMETHYL SILYLATE
PARFUM / FRAGRANCE
SODIUM METABISULFITE
CARBOMER
ASCORBIC ACID
RESORCINOL
p-PHENYLENEDIAMINE
EDTA
CI 77891 / TITANIUM DIOXIDE
THREONINE
PROLINE
m-AMINOPHENOL
2,4-DIAMINOPHENOXYETHANOL HCL
DIMETHICONE

FIL CODE D210657/2

Formula 1171216
Oxydant Inter 30vol
INGREDIENTS:
AQUA / WATER / EAU
HYDROGEN PEROXIDE
CETEARYL ALCOHOL
TRIDECETH-2 CARBOXAMIDE MEA
CETEARETH-25
GLYCERIN
PHOSPHORIC ACID
TETRASODIUM ETIDRONATE
TETRASODIUM PYROPHOSPHATE
SODIUM SALICYLATE

FIL CODE D209748/10

Formula 1217019 A
Pré-traitement -Excellence
INGREDIENTS:
AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
HYDROXYPROPYL STARCH PHOSPHATE
PEG-4 RAPESEEDAMIDE
HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN
PHENOXYETHANOL
POLYQUATERNIUM-22
CHLORHEXIDINE DIGLUCONATE
PANTHENOL
LINALOOL
BENZYL ALCOHOL
ISOEUGENOL
2-OLEAMIDO-1
3-OCTADECANEDIOL
CETEARETH-33
CITRIC ACID
HEXADIMETHRINE CHLORIDE
HEXYL CINNAMAL
PARFUM / FRAGRANCE

FIL CODE C229468/1

Formula 1177657 C
Soin Terminal Excellence
INGREDIENTS:
AQUA / WATER / EAU
AMODIMETHICONE
STEARYL ALCOHOL
HYDROXYPROPYL STARCH PHOSPHATE
ISOPROPYL MYRISTATE
BEHENTRIMONIUM CHLORIDE
CETYL ALCOHOL
HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN
PHENOXYETHANOL
ACETIC ACID
PEG-150 DISTEARATE
TRIDECETH-5
TRIDECETH-6
TRIDECETH-10
TRISODIUM EDTA
SOLUBLE COLLAGEN
PANTHENOL
LINALOOL
BENZYL ALCOHOL
ISOPROPYL ALCOHOL
ISOEUGENOL
2-OLEAMIDO-1
3-OCTADECANEDIOL
PROPYLENE GLYCOL
CAPRYLYL GLYCOL
CETRIMONIUM CHLORIDE
POTASSIUM SORBATE
HEXYL CINNAMAL
GLYCERIN
PARFUM / FRAGRANCE

FIL CODE C236810/1

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Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. 100% gray hair coverage, even on stubborn grays.

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Reviews & QA

Rated 1 out of 5 by staceyw from Gray did not cover! Extremely frustrated I left the color on more than 25 minutes trying to get it to cover and it did not. When I rinsed it out I still had gray roots. I have colored my hair for ten years and have never had an issue. My old brand was out of stock so I thought I would try yours. Extremely frustrated because I will have to wait another six weeks to recolor it and my roots will be twice as long and gray!

Date published: 2019-12-04

Rated 1 out of 5 by Disappointed too from So disappointed! This is my first time using L’Oreal Excellence. A close friend recommended it. I wanted to dye my grays to match the tips of my medium brown hair. It turned my hair black. I wanted to cry. Afterwards I read many reviews where even blondes said it turned their hair black. How can there be such a big discrepancy between the color on the box and the actual product? What are you doing to stop this from happening anymore? Some of the reviews are a few years old so I’m sure you are aware of this problem. You can’t just keep apologizing afterwards. FIX the PROBLEM.

Date published: 2019-11-28

Rated 1 out of 5 by Mary in MD from What happened-- did you change the forumla I have been using the same color (Dark Ash Brown) for years and ONLY this color. This last time I colored my hair, it turned my hair a very brassy red. It looked awful. I washed it the next day and unfortunately it stayed that way for a few weeks. I didn't want to color over top of it fearing that it would mess up my hair.

Date published: 2019-11-22

Rated 2 out of 5 by dancingdeer from What happened!!?? I've been using a combination of Light Brown and Dark Blonde to blend my grays for YEARS. The last two times I've touched up (with the NEW plastic color tube), the color has been completely different. I now have WAY more gold than I ever want in my hair. It looks awful, when before I would have a neutral, lightish brown color. Really not pleased and will not be buying this again. :-(

Date published: 2019-11-16

Rated 1 out of 5 by MEL879 from WHAT HAPPENED???? I HAVE BEEN USING THE SAME COLOR 01 EXTRA LIGHT ASH BLONDE. NOW WHEN I COLOR IT, IT DOESN'T DO THE EXTRA LIFT! IT LEAVES ME WITH TWO SHADES DARKER. I KNOW THEY CHANGED FROM THE METAL COLOR TUBE TO THE PLASTIC ONE.. BUT THAT MUST HAVE MENT THEY CHANGED THE FORMULA TOO! I DIDN'T MIND THE METAL TUBE! BRING IT BACK IF IT MEANS GOING BACK TO THE GREAT HAIR COLOR I HAVE BEEN USING FOR LAST 8 YEARS! THIS SUCKS!

Date published: 2019-11-08

Rated 5 out of 5 by GB66 from My favorite hair color! My husband bought me this beautiful shade of Red 2 years ago and I have been using it ever since! It covers grey well and looks fresh all month long!!

Date published: 2019-11-07

Rated 5 out of 5 by EileenLNJ from Product delivers as promised I have been using L'oreal Excellence for over 15 years. As I aged, I adjusted my shade. I was naturally Auburn (originally a 7C). As Shade changes occurred and I got older,, I began to blend 7R and 6RB to tone down the red which is brassy on older gals (and looks less than natural). At age 60, I started blending 6RB and 8RB for a very flattering and natural color (I still have the creamy ivory Irish skin and avoid sun so this color still works). This product delivers: It covers gray. It gives a healthy shine. The conditioner included really does moisturize the colored hair when done. The tube of cream for ends (use 1st) spreads easily in palms to protect those ends. The only comment I can say to those who have complained about this product is maybe they didn't follow instructions when it comes to using the product repeatedly; you do roots first, time it, then comb or blend out thru the ends. Your ends are your oldest hair and will be dry, of course! It scrubs out cleanly when done. Don't forget to leave the moisturizer (tube 3) on for a few minutes to soak in; peroxide opens the follicles of your hair and the moisturizer needs to get in there to coat & protect (as per the instructions). Great product! Good luck - get a friend to help if you are nervous.

Date published: 2019-11-06

Rated 2 out of 5 by bene3 from what happened ?! I have used and recommended Loreal Hair Color for so many years and couldn't have been more pleased. What happened Loreal?? I colored my hair yesterday and can already see that it isn't as deep-colored as all of the previous years. The last 2 colorings were the same, with hints of gray already showing through. Way too many reviews are reporting the same thing. So disappointing considering what a great product it's always been. Also, the pre-color tube is now so tiny, why bother?

Date published: 2019-11-05

Créme Permanent Triple Protection Hair Color Reviews - page 2

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Your Shopping Bag (4 items)

Créme Permanent Triple Protection Hair Color

Créme Permanent Triple Protection Hair Color

100 percent gray coverage, even on stubborn grays. Triple protection system protects before, during and after coloring for up to eight weeks. Pre-color treatment protects and primes hair.

Show us the products & looks you're loving

#LOREALPARIS

Related Products

TRIPLE PROTECTION COLOR100% GRAY COVERAGE

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5X MORE CONDITIONER*

44 NON-DRIP SHADES

Complete the look

ElviveColor Vibrancy Protecting Shampoo 12.6 oz

ElviveColor Vibrancy Repair and Protect Balm

ElnettSatin Extra Strong Hold, Light Hairspray Unscented 11 fl. oz.

Reviews & QA

Is the Dark Beige Blonde 7BB considered to be "cool"? I've tried the Champagne Blonde 7-1/2A and I like it but would like a darker color without having any warm tones. Any warm colors make my hair red.

I lately mixed :7 and 6.1  In order to have rich gold brown color ..What is the alternative number without mixing  My goal is light golden brown not blond and not dark brown .. What is the best grade to use  Thank you

What blonde colors DON'T have red in them?

I have dark brown hair with my roots coming in 90% gray The gray hair seems to absorb any colour I add and it appears darker than the colour on the box However, if too light a colour it does not cover the gray Would you recommend Brown or Ash brown

Is loreal excellence free amounia?

I just used 7G dark golden blonde instead of my usual medium golden blonde ,#8 something. 7G is too dark and l don’t like the color, how soon can I recolor my hair to get back to lighter blonde?

I LOVE the conditioner that comes with this hair color product (tube #3).  Is there a separate L’Oréal conditioner that most closely matches?  That little tube doesn’t last long for my thick, long hair. Thx!

I have some permenant natural hair extensions - can I use this product ? is it SLS free ?

Back in stock notification

Your Shopping Bag (4 items)

Créme Permanent Triple Protection Hair Color

Créme Permanent Triple Protection Hair Color

100 percent gray coverage, even on stubborn grays. Triple protection system protects before, during and after coloring for up to eight weeks. Pre-color treatment protects and primes hair.

Show us the products & looks you're loving

#LOREALPARIS

Related Products

Superior PreferenceFade-Defying Shine Permanent Hair Color 4A Dark Ash Brown

Excellence Age PerfectAge Perfect™ 9N Light Natural Blonde

Féria Féria® 205 Extra Bleach Blonding

Magic RootCover Up Light to Medium Blonde

TRIPLE PROTECTION COLOR100% GRAY COVERAGE

EXCLUSIVE TRIPLE PROTECTION SYSTEM

5X MORE CONDITIONER*

44 NON-DRIP SHADES

Complete the look

ElviveColor Vibrancy Protecting Shampoo 12.6 oz

ElviveColor Vibrancy Repair and Protect Balm

ElnettSatin Extra Strong Hold, Light Hairspray Unscented 11 fl. oz.

Reviews & QA

Is the Dark Beige Blonde 7BB considered to be &quot;cool&quot;? I've tried the Champagne Blonde 7-1/2A and I like it but would like a darker color without having any warm tones. Any warm colors make my hair red.

I lately mixed :7 and 6.1&nbsp; In order to have rich gold brown color ..What is the alternative number without mixing&nbsp; My goal is light golden brown not blond and not dark brown .. What is the best grade to use&nbsp; Thank you&nbsp;

What blonde colors DON'T have red in them?

I have dark brown hair with my roots coming in 90% gray The gray hair seems to absorb any colour I add and it appears darker than the colour on the box However, if too light a colour it does not cover the gray Would you recommend Brown or Ash brown

Is loreal excellence free amounia?

I just used 7G dark golden blonde instead of my usual medium golden blonde ,#8 something. 7G is too dark and l don&rsquo;t like the color, how soon can I recolor my hair to get back to lighter blonde?

I LOVE the conditioner that comes with this hair color product (tube #3). &nbsp;Is there a separate L&rsquo;Or&eacute;al conditioner that most closely matches? &nbsp;That little tube doesn&rsquo;t last long for my thick, long hair. Thx!

I have some permenant natural hair extensions - can I use this product ? is it SLS free ?

Back in stock notification

Superior Preference
Fade-Defying Shine Permanent Hair Color 4A Dark Ash Brown

Excellence Age Perfect
Age Perfect^™ 9N Light Natural Blonde

Féria
Féria^® 205 Extra Bleach Blonding

Magic Root
Cover Up Light to Medium Blonde

Is the Dark Beige Blonde 7BB considered to be "cool"? I've tried the Champagne Blonde 7-1/2A and I like it but would like a darker color without having any warm tones. Any warm colors make my hair red.

I lately mixed :7 and 6.1 In order to have rich gold brown color ..What is the alternative number without mixing My goal is light golden brown not blond and not dark brown .. What is the best grade to use Thank you

I just used 7G dark golden blonde instead of my usual medium golden blonde ,#8 something. 7G is too dark and l don’t like the color, how soon can I recolor my hair to get back to lighter blonde?

I LOVE the conditioner that comes with this hair color product (tube #3). Is there a separate L’Oréal conditioner that most closely matches? That little tube doesn’t last long for my thick, long hair. Thx!