Superior Preference®
Fade-Defying + Shine Permanent Hair Color

OUT OF STOCK

Superior Preference®

Fade-Defying + Shine Permanent Hair Color

9.99
  • Other (1)
  • Description
  • How To
  • Ingredients

Our true gold standard of hair color and shine since 1973.

L'Oréal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. L'Oréal Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own L'Oréal Superior Preference Hair Color signature.

Packaging may vary, what you receive may not be what is reflected on site.

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use.

AQUA / WATER / EAU
TRIDECETH-2 CARBOXAMIDE MEA
PROPYLENE GLYCOL
HEXYLENE GLYCOL
PEG-2 OLEAMINE
POLYGLYCERYL-4 OLEYL ETHER
OLEYL ALCOHOL
ALCOHOL DENAT.
AMMONIUM HYDROXIDE
POLYGLYCERYL-2 OLEYL ETHER
OLEIC ACID
SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE
AMMONIUM ACETATE
PARFUM / FRAGRANCE
SODIUM METABISULFITE
EDTA
TOLUENE-2,5-DIAMINE
2-METHYLRESORCINOL
ERYTHORBIC ACID
m-AMINOPHENOL
ALPHA-ISOMETHYL IONONE
EUGENOL
HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL
2,4-DIAMINOPHENOXYETHANOL HCl
LINALOOL
CITRONELLOL
N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE
THIOGLYCERIN FIL CODE D223964/1 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS
AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
SODIUM PCA
TRIDECETH-6
LINALOOL
HEXYL CINNAMAL
BENZYL ALCOHOL
CHLORHEXIDINE DIHYDROCHLORIDE
CETRIMONIUM CHLORIDE
BUTYLPHENYL METHYLPROPIONAL
LIMONENE
ALCOHOL DENAT.
GERANIOL
AMYL CINNAMAL
PPG-5-CETETH-20
BENZYL BENZOATE
CAMELINA SATIVA SEED OIL
OLETH-10
CITRONELLOL
DISODIUM COCOAMPHODIPROPIONATE
LECITHIN
PHOSPHORIC ACID
TOCOPHEROL
ETHYLHEXYL SALICYLATE FIL CODE D192716/1 Formula 1152439 Oxydant Inter 20vol INGREDIENTS
AQUA / WATER / EAU
HYDROGEN PEROXIDE
CETEARYL ALCOHOL
SODIUM SALICYLATE
TRIDECETH-2 CARBOXAMIDE MEA
PHOSPHORIC ACID
CETEARETH-25
TETRASODIUM ETIDRONATE
TETRASODIUM PYROPHOSPHATE
GLYCERIN FIL CODE D209745/9

Complete the look

Moisture Shampoo Moisture Mini Shampoo 3 fl. oz.

EverMoisture Shampoo Moisture Mini Shampoo 3 fl. oz.

Keeps Color Pure up to 4 Weeks. Deeply Replenishes Moisture. Sulfate Free.

Extra Strong Hold with UV filter for Color-Treated Hair

ElnettExtra Strong Hold with UV filter for Color-Treated Hair

Specifically formulated for color-treated hair. Long-lasting brushable hold. Humidity Resistant Hairspray.

Lash Paradise™ Washable Mascara 200 Blackest Black

VoluminousLash Paradise™ Washable Mascara 200 Blackest Black

Voluptuous Volume. Intense Length. Full Lash Fringe, Feathery Soft.

Reviews & QA

Back in stock notification

Sign up to be notified when this product is available:



By enrolling I understand and agree to the privacy policy and terms of service, including the use of arbitration and the waiver of any class or group claim to resolve disputes.