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Lighten up your look with platinum blonde hair. These lightening kits can deliver the ultimate icy cool blonde result. For a crème bleach that can be used on natural or previously color hair, opt for Feria Absolute Platinum (no ammonia) or Super Blonde. If using only on natural hair, choose Feria 205. If bleaching to customize your Colorista semi-permanent look, make sure to select a Colorista bleach kit.
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Multi-Faceted Shimmering Color. Never dull or flat. Never wrecks or ravages.
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