Tone on the go with EverPure Sulfate-Free Purple Shampoo for Blonde Hair, America’s #1 purple shampoo* that banishes unwanted brassiness in blonde, silver and bleached hair. After just one wash, expect brighter color and moisturized hair. The formula:
Corrects brassy yellow and orange tones
Includes hibiscus and purple dye to deeply moisturize and brighten color
Suits color-treated blonde, bleached, or highlighted brown hair and silver hair
Comes in a TSA-approved travel sizes for easy packing
Is free of sulfates, parabens, and DMDM hydantoin
No added phthalates, no gluten ingredients
*L’Oreal USA calculation based on Hair Care & Styling Database for the items identified as Purple Shampoo in the Shampoo category for 52 weeks ending 06/10/2023 time period, Total US x AOC.
Use in place of regular shampoo, one to three times a week depending on how often you wash your hair. Lather a quarter-sized amount (or more if you have long or thick hair) onto scalp and wet hair and leave it in for up to two minutes. Rinse and follow up with EverPure Sulfate-Free Purple Conditioner for Blondes.
ENVIRONMENTAL & SOCIAL IMPACT
L'Oréal Paris is committed to continually improving the impact of its products throughout the product lifecycle, including the production and anticipated usage. This tool is designed to help assess the relative environmental & social impact of US L'Oréal Paris Products compared to other L’Oreal Groupe products in the same category around the world in 2020.
The calculation method was developed with the help of independent scientific experts and Bureau Veritas Certification, an independent auditor. The score takes into account 14 environmental impact factors all along the product's life cycle.
Compared to other similar L'Oréal Groupe products sold worldwide in 2020
Carbon Footprint
97g1 per average amount used
95g per 10mL
Water Footprint
9.52 per average amount used
9.2 per 10mL
Every consumer product has some impact on the environment. A good score here does not mean a product has a positive impact or no impact on the environment. The letters and colors used in this tool are designed to help you make comparisons to other similar products in L'Oréal's global portfolio, so you can make more informed choices.
Manufacturing conditions
Made in a
98%
Renewable Energy:
100%
Packaging facts
% of cardboard/paper certified FSC™ or PEFC:
0%
% of recycled material including colorant3 :
0%
Refillable or rechargeable:
No
Social impact of the product
The ingredients and components of this product are sourced from suppliers committed to respect the .
1 or more suppliers used in the making of this product are part of the .
1 Grams of CO2 equivalent ("shampoo" category average = 98g) 2 Water index including water quality + water scarcity (m3) - "shampoo" category average = 9.7 3 Excluding pumps and/or caps
Discover our evaluation methodology and all that we are implementing to reduce our impacts together.
Purple pigments in our EverPure Purple formula neutralize brassiness and remove yellow and orange tones in hair.
What hair types and colors does this shampoo work on?
The EverPure Purple system is for all shades of blonde, highlighted brunette, silver, and gray hair colors.
Will this regimen dry my hair out?
No, the EverPure Purple system leaves hair feeling hydrated and moisturized.
I have gray, white or silver hair, what should my haircare regimen be?
Use EverPure Purple 1-3x per week. Between toning washes, use daily EverPure Silver Care Shampoo and Conditioner for hair that looks soft as silk.
My hair has a purple tint to it after using this product, why did that happen?
If your see purple hues in your hair, try decreasing the amount of product and the length of time you let it sit in your hair. You are likely leaving it on too long.
The packaging on this product looks different than before. Which is the right one?
We have undergone a few changes to package design. Packaging may vary. But it’s the same formula you know and love!
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