Color protection plus neutralizes brassy yellow and orange tones Premium quality formula for color treated, blonde, bleached, highlighted brown, sliver hair Sulfate free, paraben free, no harsh salts, vegan formula
COLOR PROTECTION + NEUTRALIZE BRASSY YELLOW AND ORANGE TONES: You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo & Conditioner with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. Color-treated hair requires special care. Our formulas are especially gentle on color treated hair. 100% Sulfate Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula**. Use 2-3 times a week.
Use 2-3 times a week after Purple Shampoo. Apply generously, leave in up to 5 minutes. Rinse. For more intense results, gradually increase leave-in time & frequency of use. For damaged, bleached hair, leave-in 1-2 minutes. In case of contact with eyes, rinse immediately.
ENVIRONMENTAL & SOCIAL IMPACT
L'Oréal Paris is committed to continually improving the impact of its products throughout the product lifecycle, including the production and anticipated usage. This tool is designed to help assess the relative environmental & social impact of US L'Oréal Paris Products compared to other L’Oreal Groupe products in the same category around the world in 2020.
The calculation method was developed with the help of independent scientific experts and Bureau Veritas Certification, an independent auditor. The score takes into account 14 environmental impact factors all along the product's life cycle.
Compared to other similar L'Oréal Groupe products sold worldwide in 2020
Carbon Footprint
105g1 per average amount used
75g per 10mL
Water Footprint
8.12 per average amount used
5.7 per 10mL
Every consumer product has some impact on the environment. A good score here does not mean a product has a positive impact or no impact on the environment. The letters and colors used in this tool are designed to help you make comparisons to other similar products in L'Oréal's global portfolio, so you can make more informed choices.
Manufacturing conditions
Made in a
98%
Renewable Energy:
100%
Packaging facts
% of cardboard/paper certified FSC™ or PEFC:
0%
% of recycled material including colorant3 :
0%
Refillable or rechargeable:
No
Social impact of the product
The ingredients and components of this product are sourced from suppliers committed to respect the .
1 or more suppliers used in the making of this product are part of the .
1 Grams of CO2 equivalent ("conditioner & mask" category average = 108g) 2 Water index including water quality + water scarcity (m3) - "conditioner & mask" category average = 9.8 3 Excluding pumps and/or caps
Discover our evaluation methodology and all that we are implementing to reduce our impacts together.
Purple pigments in our EverPure Purple formula neutralize brassiness and remove yellow and orange tones in hair.
What hair types and colors does this shampoo work on?
The EverPure Purple system is for all blonde, highlighted brunette, silver, and gray hair colors.
Will this regimen dry out my hair?
No, the EverPure Purple system leaves hair feeling hydrated and moisturized.
How do I use Purple Shampoo & Conditioner?
Use 1-3 times per week. Lather shampoo into hair, leave in for 2 min. Rinse. Apply Conditioner, leave in for up to 5 min. Rinse. For more intense results, gradually increase leave-in time & frequency.
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