Sign up to receive beautynews, product samples, couponsand more.
Please enter a valid e-mail address
We're sorry. That email address has already been used.
Thank you.You'll hear from us soon.
3 Mermaid Lip Looks to Rock All Summer Long
VOLUMINOUS® Lash Paradise Washable Mascara
COLOUR RICHE® Matte Lipstick
Multi-Masking Recipes For Every Combination Skin Type
PURE-CLAY Detox & Brighten Cleanser
PURE-CLAY Clear & Comfort Face Mask
6 Low Maintenance Hair Color Ideas for Summer 2017
COLORISTA Semi-Permanent Hair Color
MAGIC Root Cover Up
How to Manage Split Ends (Without Losing Length)
HAIR EXPERT Extraordinary Clay Shampoo
HAIR EXPERT Total Repair 5 Damage Erasing Balm
5 Pretty Short Hairstyles for Summer 2017
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Since 1973 Superior Preference has been our gold standard in hair color – delivering extraordinary, luminous color and shine that lasts and lasts. What makes Superior Preference so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted color each with unique reflects and tones that capture the light to shine with highs and lows. Available in over 50 brilliant shades so you can find your own signature color.
Can I Help You? Get paired up with perfect-for-you hair color.