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5 Lipstick Mistakes You Could Be Making
VOLUMINOUS® Lash Paradise Washable Mascara
COLOUR RICHE® Matte Lipstick
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
PURE-CLAY Detox & Brighten Cleanser
PURE-CLAY Clear & Comfort Face Mask
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
MAGIC Root Cover Up
Your Guide to Sulfate-Free Hair Care
ELVIVE Extraordinary Oil Treatment
ELVIVE Total Repair 5 Damage Erasing Balm
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Since 1973 Superior Preference has been our gold standard in hair color – delivering extraordinary, luminous color and shine that lasts and lasts. What makes Superior Preference so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted color each with unique reflects and tones that capture the light to shine with highs and lows. Available in over 50 brilliant shades so you can find your own signature color.
Can I Help You? Get paired up with perfect-for-you hair color.