Since 1973 Superior Preference has been our gold standard in hair color – delivering extraordinary, luminous color and shine that lasts and lasts. What makes Superior Preference so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted color each with unique reflects and tones that capture the light to shine with highs and lows. Available in over 50 brilliant shades so you can find your own signature color.
Can I Help You? Get paired up with perfect-for-you hair color.