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Why Clay Masks are One of the Most Searched Skin Care Products in 2018

Skin Care Essentials

Why Clay Masks are One of the Most Searched Skin Care Products in 2018 Why Clay Masks are One of the Most Searched Skin Care Products in 2018 Why Clay Masks are One of the Most Searched Skin Care Products in 2018

When it comes to beauty products, which ones are you the most curious about? Well, if you’re like other women across the world, the answer could very well be clay masks. While clay masks have been around for years, they’ve seen a huge surge in popularity recently—as evidenced by the fact that they’re one of the most searched skin care products—and it turns out lots of people want to learn more about them and how they work.

But what makes clay masks so special? How are they different from other face masks? And how can you find the right one for your skin? With so many different kinds of clay masks out there, it can be difficult to determine which clay face mask you should add to your skin care routine. It doesn’t have to be that complicated, though. Keep reading to learn about our best clay face masks (they’re all formulated with three types of clay—kaolin, montmorillonite, and Moroccan—and another naturally sourced ingredient) and how to use them!

OUR BEST CLAY FACE MASK FORMULATED WITH CHARCOAL

Over time, harsh environmental factors like pollution and debris can damage skin, leaving your complexion looking dull and tired. The L'Oréal Paris Pure-Clay Detox & Brighten Face Mask, which is enhanced with charcoal, can help draw out the buildup of impurities, dirt, and pollution, reduce the look of dullness, and even out skin tone. Apply an even layer to clean skin, leave the mask on for 10 to 15 minutes, then rinse.

OUR BEST CLAY FACE MASK FORMULATED WITH EUCALYPTUS

Day after day, impurities, dirt, makeup, and excess oils can build up on your skin, leaving your complexion looking extra oily. The L'Oréal Paris Pure-Clay Purify & Mattify Face Mask, which is enhanced with eucalyptus leaf extract, can help draw out the buildup of impurities, dirt, and oils and reduce the look of excess shine. To use, apply an even layer to clean skin, then leave the mask on for 10 to 15 minutes before rinsing off.

OUR BEST CLAY FACE MASK FORMULATED WITH YUZU LEMON

Daily wear and tear—everything from makeup to improper skin care—can leave your skin feeling rough. And sometimes cleanser and a face scrub can’t solve the problem. That’s where L’Oréal Paris Pure-Clay Clarify & Smooth Face Mask comes in. This mask is formulated with yuzu lemon extract to clear and smooth your skin. Use it for 10 to 15 minutes three times a week for a noticeable change in the texture of your complexion.

OUR BEST CLAY FACE MASK FORMULATED WITH RED ALGAE

Dead skin cells can accumulate on the surface of your skin day after day, leaving your complexion feeling rough. The L'Oréal Paris Pure-Clay Exfoliate & Refining Face Mask, which is enhanced with red algae extract, can help draw out the buildup of impurities, dirt, and oils and exfoliate dead skin cells on the surface of your skin. Apply an even layer of the masked to clean skin and leave it on for to 10 to 15 minutes. When you’re ready to rinse off, use water to rub the mask in gentle circular motions to exfoliate.

OUR BEST CLAY FACE MASK FORMULATED WITH SEAWEED

At the end of a long day, a stressed mind can lead to stressed skin. The perfect remedy? L’Oréal Paris Pure-Clay Clear & Comfort Face Mask. Seaweed is this mask’s special ingredient—along with three types of clay, of course—giving you clean and de-stressed skin in just 10 minutes. By addressing imperfections and treating yourself to a clay face mask, your skin will look purified, energized, and, most importantly, healthy.

HOW TO INCORPORATE A CLAY MASK INTO YOUR SKIN CARE ROUTINE

Using a clay mask is simple—which just might be one of the reasons why so many women are interested in using one. Here’s how to incorporate a clay mask into your skin care routine:

1. Start with a Clean Canvas

Don’t make the mistake of applying a face mask to skin that isn’t completely clean. You won’t want to smooth on your clay mask of choice until you’ve washed your face. Try starting your routine off right with a clay cleanser, like the L’Oréal Paris Pure-Clay Detox & Brighten Cleanser, L’Oréal Paris Pure-Clay Purify & Mattify Cleanser, or L’Oréal Paris Pure-Clay Exfoliate & Refine Cleanser. Each one uses clay to remove impurities without drying out your skin. Just squeeze some into your fingers, add water to transform the clay into mousse, and gently massage onto the face using circular motions. Rinse thoroughly, pat dry, and you’re done!

2. Use Your Face Mask

Now it’s time to mask! Keep in mind that you’ll want to apply any of the above clay masks three times a week for the best results.

3. Follow Up with Moisturizer

Once you’ve washed off your face mask, moisturizing is a must. Don’t bother to dry off your face after rinsing off, apply your moisturizer directly to damp skin to help lock in hydration.

Editor’s tip: Consider multi-masking! If you think more than one mask might work for your skin type, one of the best ways to get into the clay mask trend is multi-masking! Multi-masking involves using different masks on different areas of your face at the same time. The multi-masking technique can be particularly useful if you have combination skin and find that certain areas are oily, while other areas are dry or rough. It’s also the perfect opportunity to snap a selfie.

Not sure which clay cleanser to pair with your clay mask? Head over to our article, How to Find the Right Clay Cleanser for Your Skin Type, next.