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This Is One of the Most-Searched Skin Care Products of 2017—and How to Use It

Skin Care Essentials

This Is One of the Most-Searched Skin Care Products of 2017—and How to Use It This Is One of the Most-Searched Skin Care Products of 2017—and How to Use It This Is One of the Most-Searched Skin Care Products of 2017—and How to Use It

When it comes to beauty products, which ones are you the most curious about? Well, if you’re anything like other women across the world, the answer could very well be clay masks. While clay masks have been around for years, they’ve seen a surge in popularity recently—and it turns out that lots of people want to learn more about them and how they work.

But what exactly makes clay masks so special—and how can you find the right one for your skin, you ask? With so many different kinds of clay masks out there, it can be difficult to determine which one you should add to your skin care routine. It doesn’t have to be that complicated, though. Keep reading to learn about three clay masks from L'Oréal Paris (they’re all formulated with three types of clay: kaolin, montmorillonite, and Moroccan) and how to use them!

L'Oréal Paris Pure-Clay Mask Detox & Brighten Treatment Mask

Over time, harsh environmental factors like pollution and debris can damage skin, leaving your complexion looking dull and tired. The L'Oréal Paris Pure-Clay Mask Detox & Brighten Treatment Mask, which is enhanced with charcoal, can help draw out the buildup of impurities, dirt, and pollution, reduce the look of dullness, and even out skin tone. Apply an even layer to clean skin, leave the mask on for 10 to 15 minutes, then rinse.

L'Oréal Paris Pure-Clay Mask Mattify & Purify Treatment Mask

Day after day, impurities, dirt, makeup, and excess oils can build up on your skin, leaving your complexion looking extra oily. The L'Oréal Paris Pure-Clay Mask Mattify & Purify Treatment Mask, which is enhanced with eucalyptus leaf extract, can help draw out the buildup of impurities, dirt, and oils and reduce the look of excess shine. To use, apply an even layer to clean skin, then leave the mask on for 10 to 15 minutes before rinsing off.

L'Oréal Paris Pure-Clay Mask Exfoliate & Refining Treatment Mask

Dead skin cells can accumulate on the surface of your skin day after day, leaving your complexion feeling rough. The L'Oréal Paris Pure-Clay Mask Exfoliate & Refining Treatment Mask, which is enhanced with red algae extract, can help draw out the buildup of impurities, dirt, and oils and exfoliate dead skin cells on the surface of your skin. Apply an even layer of the masked to clean skin and leave it on for to 10 to 15 minutes. When you’re ready to rinse off, use water to rub the mask in gentle circular motions to exfoliate.

How to Incorporate a Clay Mask into Your Skin Care Routine

Using a clay mask is simple—which just might be one of the reasons why so many women are interested in using one! You should apply your L'Oréal Paris Pure-Clay Mask of choice three times a week for best results. Doesn’t get easier than that!

As far as the rest of your skin care routine goes, feel free to keep things simple. Always start by cleansing your skin to help get rid of dirt, excess oils, and impurities that have built up on the surface, then follow up by applying a moisturizer to damp skin to help lock in hydration. Using a face mask can be a great way to unwind after a long, busy day—so go ahead and treat yourself (and your complexion!) to one every few days.

One of our favorite ways to get into the clay mask trend: Try multi-masking! Multi-masking involves using different masks on different areas of your face at the same time. (No doubt you’ve seen photos of women with different colored masks on their faces all over your social media feeds.) Multi-masking can be particularly useful if you have combination skin and find that certain areas are oily, while other areas are dry or rough. Just be sure to snap a selfie the next time you multi-mask.

You see, incorporating a clay mask into your beauty routine is easy. Just pick one that addresses your skin’s specific needs and use it every few days. Have fun masking!