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What Is a Clay Cleanser?

Skin Care Essentials

What Is a Clay Cleanser? What Is a Clay Cleanser? What Is a Clay Cleanser?

If you have a consistent skin care routine that you follow every day, then you’re probably already pretty familiar with cleansing your skin morning and night. Using a facial cleanser is an important skin care step, as it can help rid the surface of your skin of dirt, excess oils, and makeup that may have built up. And, as you know, not cleansing your skin can lead to clogged pores when the dirt, oils, and makeup mix together on the surface of your skin.

You may have a favorite type of cleanser—whether that’s a rinse-off cleanser, micellar water, or towelettes. There are lots of different options to choose from! Today, we’re here to tell you about one that just might become your latest go-to: the clay cleanser. Here, learn about the L’Oréal Paris Pure-Clay Cleanser line so you can find the right one for your skin.

What Is a Clay Cleanser?

The L’Oréal Paris Pure-Clay Cleansers are powered by three different clays and enhanced with other ingredients (more on those later!). They’re formulated to transform from clay to mousse, removing everyday impurities from the surface of your skin without over-drying. Pretty cool, right?

Find Your L’Oréal Paris Pure-Clay Cleanser Match

The L’Oréal Paris Pure-Clay Cleanser line contains three different clay-to-mousse cleansers. Find the best one to suit your skin’s needs below.

L’Oréal Paris Pure-Clay Detox and Brighten Cleanser: This clay cleanser is suitable for all skin types and its formula is enhanced with charcoal—so if your complexion looks lackluster, it might be the right one for you. Not only does it help purifiy the surface of your skin of dirt, oil, and pollution. Use after use, you may notice that your dull skin appears brighter.

L’Oréal Paris Pure-Clay Cleanser Purify and Mattify Cleanser: This clay cleanser formula is enhanced with eucalyptus and suitable for all skin types. Have oily skin? This one could be for you! It helps remove excess sebum (a.k.a. oil) from the surface of skin for a refreshed look and feel.

L’Oréal Paris Pure-Clay Exfoliate and Refine Cleanser: This clay cleanser is suitable for oily and combination skin and its formula is enhanced with red algae. It goes beyond daily cleansing to exfoliate. Exfoliation is the process of sloughing away dead skin cells from the surface of your skin, which can build up and cause the look of dullness.

How to Use the L’Oréal Paris Pure-Clay Cleansers

Once you’ve determined which of the above three clay cleansers is right for your skin, it’s time to put your new facial cleanser to work! Once a day, squeeze your clay cleanser of choice into your hands and add water to transform it from clay to mousse. Gently massage the cleanser onto your face using circular motions, making sure to avoid your delicate eye area. Once you’re done doing that, rinse thoroughly and pat dry.

4 Face Cleansing Tips to Keep in Mind

Ready to take your face washing routine to the next level? Follow these tips to upgrade your technique!

1. Use a cleanser suitable for your skin type and preferences. Ready to try a clay cleanser from L’Oréal Paris? Pick the one that best suits your skin’s needs—whether your skin tends to get oily throughout the day, looks dull, or is in need of some exfoliation, there’s a match for you! For travel, consider packing a no-rinse cleansing option like micellar water or towelettes in your suitcase to make this skin care step easier on the road. There’s no sink required for either option, so you can cleanse just about anywhere!

2. Cleanse your skin with lukewarm water. Keep things cool! Super-hot H2O can strip your skin of essential oils, so rinse off with lukewarm water instead. Follow this tip when you’re in the shower as well.

3. Be gentle. Ouch! There’s no reason for harsh rubbing when it comes to cleansing your complexion. Use gentle circular motions when you apply your facial cleanser to your skin—it’s all about showing your skin some love.

4. Don’t towel off. Once you’re done cleansing and you rinse off, your first instinct may be to reach for your towel to dry your face. But don’t do that just yet! Instead, apply your moisturizer to damp skin to help lock in hydration.