You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
VOLUMINOUS® Original Mascara
Unbelieva-brow Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Your Guide to Sulfate-Free Hair Care
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
From timeless looks to the hottest trends
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Get personalized steps for ultimate results
Browse your saved items
Sorry, you must log in to save an item.
When it comes to your skin care routine, moisturizing should be at the top of your list of priorities. And that holds true no matter what age you are—or what type of skin you have! The thing is, though, how you moisturize in your 20s may need to change in your 30s, 40s, or beyond. That’s because as we age our skin changes and it can lose natural oils and become drier. That being said, figuring out how to moisturize for your age doesn’t have to be difficult. Below, we share easy moisturizing routines for your 20s, 30s, and 40s. Hello, hydration!
Before we give you all the deets on moisturizing specifically for your age group, we’ve got one very important piece of advice to share for every age. Wearing broad-spectrum sunscreen daily—rain or shine!—should be part of your skin care routine, regardless of how old you are. When you spend prolonged periods of time in the sun without protection, this can lead to damage, which can show up as visible signs of aging, like wrinkles and dark spots, down the road. A broad-spectrum sunscreen can help protect against both UVA rays (the ones that cause damage) and UVB rays (the ones that burn). Why is it so important to wear one every single day, though? Because you can get burned even on cloudy days!
The Skin Cancer Foundation advises using a broad-spectrum sunscreen with an SPF of 30 or higher each day. Sunscreen should be the last step in your skin care routine after moisturizing, but you can also consider using a moisturizer formulated with sunscreen if you’d like. The L’Oréal Paris RevitaLift Bright Reveal Brightening Day Lotion SPF 30 is formulated with glycolic acid, vitamin C, and Pro-Retinol to help brighten the look of your skin, as well as broad-spectrum sunscreen, to help protect against UV rays. Reapplication is important, too, and should be done every two hours.
Whew, now that we’ve gotten that out of the way, let’s move on to the moisturizing basics for your 20s, 30s, and 40s!
So, you’re pretty young (lucky you!)—but that doesn’t give you a free pass to neglect caring for your skin! Even if you’re still trying to figure out all other aspects of your life, this decade is all about taking preventative measures to set yourself up for beautiful skin in the future. That means sticking to a routine! As far as moisturize goes, look for one that’s formulated for your skin type. Try one of the following three water-based moisturizers from L’Oréal Paris. Each is formulated with hyaluronic acid and aloe water to help provide long-lasting hydration.
Your face: In normal and oily skin, external factors such as pollution, UV rays, and excessive cleansing can damage skin’s moisture barrier, causing loss of moisture and an increase in oil production. As a result, your complexion can become overly shiny. The L’Oréal Paris Hydra Genius Daily Liquid Care for Normal/Oily Skin reduces the look of excess shine for a matte, fresh look.
Normal and dry skin faces external factors such as pollution and UV rays that can damage the skin’s moisture barrier, increasing loss of moisture and causing it to become drier. As a result, skin surface loses its natural glow, becoming dull. The L’Oréal Paris Hydra Genius Daily Liquid Care for Normal/Dry Skin immediately makes skin appear more radiant.
Extra dry skin has a very fragile moisture barrier that can easily be damaged by external factors such as pollution and UV rays. Skin consequently loses its ability to retain moisture, becoming easily dehydrated, feeling tight and uncomfortable. The L’Oréal Paris Hydra Genius Daily Liquid Care for Extra Dry Skin envelops skin with moisture, providing comfort.
Your eye area: Pay attention to your peepers! Add an eye cream to your daily regimen. Try the L’Oréal Paris Eye Defense, a light, non-greasy gel cream that is specially formulated to defend against signs of premature aging around the eyes. It can help reduce the look of puffiness, smooth the look of wrinkles, and diminish the look of dark circles. Apply it morning and night in small dots around your eye area, smoothing gently until thoroughly absorbed. For a cool treat, pop your eye cream in the fridge!
Thirty, flirty, and thriving, right? As much as we wish that’s all our 30s was about, in reality, it may be time to start addressing the first few signs of aging. Moisturizers come in various different forms, so, at this point in your life, don’t be afraid to think outside the box!
Your face: In the morning, apply the L’Oréal Paris Age Perfect Hydra-Nutrition – Facial Oil SPF 30, a lightweight, non-greasy facial oil that is absorbed quickly to moisturize and nourish mature skin. It’s formulated with eight essential oils and broad-spectrum SPF 30 sunscreen. Every morning, gently smooth 4-5 drops with your fingers from your nose to ears and outer eye area, from your eyebrows to your hairline in an upward motion, and from your neck to jawline, then upper chest.
Then, before bed, use a night cream. With age, the natural lifters that are present in the skin and responsible for its firmness and youthful appearance begin to break down. As a result, skin looks and feels less firm and wrinkles are more visible. The L’Oréal Paris RevitaLift Anti-Wrinkle + Firming Night Cream is formulated with Pro-Retinol A, an anti-wrinkle ingredient and can help make your skin look smoother.
Your eye area: Who says you have to walk around showing off your dark circles? The L’Oréal Paris RevitaLift Miracle Blur Eye has a silky, hydrating formula that glides onto skin for an immediate smoothing effect and cool fresh finish. What’s more, the light-diffusing pigments help to instantly diminish the look of crow’s feet, dark circles, and puffiness around the eyes for a radiant finish. Dot on a small amount with your fingertips and gently blend in.
At this point in your life, you may notice that signs of aging are becoming more prevalent. You may also notice your skin becoming drier. Oh, what fun! That means using moisturizing products targeted to your specific skin issues should become a priority for you.
One important step you can take is to extend your moisturizer past your face to your neck and chest. Sure, your face needs moisture, but so does the rest of your body! As your skin matures, the biggest change is the loss of moisture, nutrients, and natural oils. Its ability to retain moisture decreases, which can leave your face, neck, and chest very dry. The L’Oréal Paris Age Perfect Hydra-Nutrition Golden Balm Face, Neck & Chest is a luxurious balm formulated with calcium and 10 precious oils to help nourish skin. It can be used morning and night. Rub the formula between your fingers, smooth gently on your face in an upward and outward motion, then smooth from your neck to jawline and onto your upper chest until absorbed.
Something else to keep in mind: As your skin ages, it loses its ability to efficiently repair visible signs of aging. And as your skin loses its firmness and elasticity, facial contours can become less defined—and wrinkles can become more pronounced. Since your skin repairs itself while you sleep, nighttime is a good time to add a replenishing product to your routine. The L’Oréal Paris RevitaLift Triple Power™ Intensive Overnight Mask can help skin feel hydrated immediately. With continued use over time, it can also help reduce the appearance of wrinkles and make skin feel tighter. Apply it your skin before going to bed (don’t forget your neck!) and leave it on overnight.
Your eye area: In your 40s, it’s all about addressing signs of aging around your eyes. The L’Oréal Paris Age Perfect Eye Renewal Eye Cream can help hydrate your eye area immediately and diminish the look of dark circles, under-eye bags, and crow’s feet with continued use over time. Apply it after cleansing in the A.M. and P.M., then follow up with serum and moisturizer.
Finding the right moisturizing skin care products is great—but it’s about how you use them as well. Try these four tips!
1. Apply moisturizer to damp skin. After you’re done washing your face, don’t towel off completely. Instead, apply your moisturizer to damp skin to help lock in hydration.
2. Store your eye cream in the fridge. It’s time to make some room in your refrigerator! This cool treat can help reduce the appearance of puffiness under the eyes.
3. Mix your moisturizer with your liquid foundation. If you want to help sheer out our liquid foundation a bit, mix a small amount of moisturizer in before applying it to your face.
4. Consider the season. Depending on the weather, you may find that you need to use a different moisturizer to help keep your skin hydrated.
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.