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L'Oréal Paris x Isabel Marant Collection
VOLUMINOUS® Original Mascara
Unbelieva-brow Longwear Waterproof Brow Gel
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PURE-CLAY Detox & Brighten Cleanser
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COLORISTA Semi-Permanent Hair Color
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ELVIVE Extraordinary Oil Treatment
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ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
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If you’re a beauty junkie, then there’s a good chance you’ve heard the term double cleanse circulating the scene. Like the name suggests, double cleansing is the process of cleansing your skin twice. Typically, double cleansing involves first using a no-rinse cleansing option like micellar water or towelettes to rid the surface of your skin of impurities (think dirt and makeup residue). You’d then follow that up by using a rinse-off cleanser to help remove any remaining impurities from the surface of your skin. But today, we’re here to switch things up with a new take on double cleansing. Below, learn how to double cleanse with a clay cleanser and a clay mask. Just keep in mind that this double cleansing routine is not meant to be done daily. While you can use a clay cleanser to cleanse your complexion daily, you should only use the following masks 2-3 times a week.
The first part of your double cleansing routine will involve using a clay facial cleanser. The L’Oréal Paris Pure-Clay Cleansers are formulated to seamlessly transform from clay to mousse and remove everyday impurities without over-drying. Take your pick from the options below.
L’Oréal Paris Detox & Bright Cleanser: Formulated with charcoal, this clay cleanser purifies the surface of skin of dirt, oil, and pollution.
L’Oréal Paris Pure-Clay Exfoliate & Refine Cleanser: Formulated with red algae, this clay cleanser exfoliates for skin that feels smoother.
L’Oréal Paris Pure-Clay Purify & Mattify Cleanser: Formulated with eucalyptus, this clay cleanser leaves skin with a matte finish.
Daily, squeeze your clay cleanser of choice into your hands and add water to transform it from clay to mousse. Gently massage it onto your face using circular motions, then rinse thoroughly and pat dry.
Once you’re done rinsing off your clay cleanser, it’s time to move on to the second part of your double cleansing routine. Remember: These masks should be used 2-3 times a week for best results, so this double cleansing routine isn’t meant for everyday use. Find your L’Oréal Paris Pure-Clay Mask match below.
L’Oréal Paris Pure-Clay Detox & Brighten Mask: Over time, harsh environmental factors like pollution and debris can damage skin, leaving your complexion looking dull. Formulated with charcoal, this clay mask can help draw out the buildup of impurities, dirt, and pollution and reduce the appearance of dull skin. Use three times a week for best results.
L’Oréal Paris Pure-Clay Exfoliate & Refining Mask: Day after day, dead skin cells can accumulate on the surface of your skin, leaving your complexion feeling rough. Formulated with red algae extract, this face mask can help draw out the buildup of impurities, dirt, and oils, exfoliate dead skin cells, and smooth the look of imperfections, and allow skin to breathe. Use three times a week for best results.
L’Oréal Paris Pure-Clay Purify & Mattify Mask: Day after day, impurities, dirt, makeup, and excess oils can build up on the surface of your skin, leaving your complexion looking overly oily. Formulated with red algae extract, this clay mask can help draw out the buildup of impurities, dirt, and oils and reduce the appearance of excess shine. Use three times a week for best results.
L’Oréal Paris Pure-Clay Clear & Comfort Mask: Over time, harsh cleansing can be drying and sensitizing, leaving skin feeling uncomfortable. Formulated with seaweed, this clay mask can help draw out the buildup of impurities, dirt, and oils and gently cleanse stressed areas. Use twice a week for best results.
After cleansing, apply an even layer of your clay mask of choice to clean, dry skin, leave it on for 10-15 minutes, then rinse off with lukewarm water.
You’re not done yet! Finish up your double cleansing routine by applying a moisturizer to your skin. Try the L’Oréal Paris Hydra Genius Daily Liquid Care for Normal to Oily Skin, L’Oréal Paris Hydra Genius Daily Liquid Care for Normal to Dry Skin, or L’Oréal Paris Hydra Genius Daily Liquid Care for Extra Dry Skin, which are formulated with hyaluronic acid and aloe vera water to help provide long-lasting hydration.
If you enjoyed learning about how to add clay skin care products to your routine, check out our article, The Benefits of Clay for Oily Hair, to see how you can use clay hair care products, too.