Sign up to receive beautynews, product samples, couponsand more.
Please enter a valid e-mail address
We're sorry. That email address has already been used.
Thank you.You'll hear from us soon.
You are $75 away from free shipping
L'Oréal Paris x Isabel Marant Collection
VOLUMINOUS® Original Mascara
Unbelieva-brow Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
PURE-CLAY Detox & Brighten Cleanser
PURE-CLAY Clear & Comfort Face Mask
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
Meet The Roots
Your Guide to Sulfate-Free Hair Care
ELVIVE Extraordinary Oil Treatment
ELVIVE Total Repair 5 Damage Erasing Balm
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Sorry, you must log in to save an item.
Using a face mask is one of our favorite ways to treat our skin—and if you’re anything like us, then you probably feel the same way. But what exactly, is the best way to apply a face mask? After all, it can be easy to go overboard and use too much. No need to fret—we’ve got step-by-step tips for using face masks the right way. Keep reading to learn all about our Pure-Clay face mask line and learn how to apply each one like a pro as part of your skin care routine. And remember to keep a facial cleanser and moisturizer on hand to use before and after you're done with a face mask.
Before we jump to how to apply a face mask, we’ve got to cover a very important step: figuring which face mask is right for you! Pick from the options below, all of which are formulated with three different clays—and keep in mind that you can multi-mask and use a few of the following face masks at the same time to address different skin issues on different parts of your face.
L’Oréal Paris Pure-Clay Clarify & Smooth Face Mask: Daily wear and tear—makeup and improper care—can leave skin looking uneven with roughness and imperfections. Formulated with yuzu lemon extract, this face mask can help draw out the buildup of impurities, dirt, and pollution, shed rough, dead skin cells from the surface of your skin, clarify tone, and improve skin texture.
L’Oréal Paris Pure-Clay Mask Clear & Comfort Face Mask: Over time, harsh cleansing can be drying and sensitizing, leaving skin feeling uncomfortable. As a result, skin needs cleaning that is effective yet gentle. Formulated with seaweed, this face mask can help draw out the buildup of impurities, dirt, and oils and gently cleanse stressed areas.
L’Oréal Paris Pure-Clay Mask Detox & Brighten Face Mask: Over time, harsh environmental factors like pollution and debris can damage skin, leaving your complexion looking dull and tired. Formulated with charcoal, this face mask can help draw out the buildup of impurities, dirt, and pollution and reduce the look of dull skin.
L’Oréal Paris Pure-Clay Mask Exfoliate & Refining Face Mask: Day after day, dead skin cells can accumulate on the surface of your skin, leaving your complexion feeling rough. Formulated with red algae extract, this face mask can help draw out the buildup of impurities, dirt, and oils, exfoliate dead skin cells, smooth the look of imperfections, and allow skin to breathe.
L’Oréal Paris Pure-Clay Mask Purify & Mattify Face Mask: Day after day, impurities, dirt, makeup, and excess oils can build up on the surface of your skin, leaving your complexion looking overly oily. Formulated with eucalyptus leaf extract, this face mask can help draw out the buildup of impurities, dirt, and oils and reduce the look of excess shine.
Now that you know which face mask is right for your skin (and maybe you’ve even decided to try a few of them!), it’s time to get to the fun part—application. Follow the tips below for using our Pure-Clay face masks.
Step 1: Cleanse first. We know—you’re excited to whip out your face mask and put it on! But before doing that, cleanse your skin first. Look for a facial cleanser formulated for your skin type. Choose from the L’Oréal Paris Pure-Clay Detox & Brighten Cleanser, L’Oréal Paris Pure-Clay Purify & Mattify Cleanser, and L’Oréal Paris Pure-Clay Exfoliate & Refine Cleanser.
Step 2: Apply your face mask in smooth, upward motions. Dip your fingertips into your face mask using about a quarter-sized amount. Start by evenly spreading the face mask onto your skin. Begin at your upper neck and gently work your way up your face. Just make sure to avoid your delicate lip and eye area.
Step 3: Sit for 10-15 minutes. While your face mask is sitting on your skin, consider using this time to relax, lay back, and practice deep breathing for the 10-15 minutes you have it on—or sit down and finish a chapter of your book. Think of this as an at-home spa day!
Step 4: Rinse thoroughly. When it comes time to rinse off your face mask after 10-15 minutes, use lukewarm water. Gently splash your skin with a little water and continue to rinse until the entire face mask has been removed.
Step 5: Moisturize while skin is still damp. Now that you’ve removed your face mask, your skin should look and feel smooth and clean. Follow up by applying a moisturizer to damp skin, which can help lock in hydration. Try the L’Oréal Paris Hydra Genius Daily Liquid Care for Normal/Oily Skin, L’Oréal Paris Hydra Genius Daily Liquid Care for Normal/Dry Skin, or L’Oréal Paris Hydra Genius Daily Liquid Care for Extra Dry Skin.
Step 5: Repeat. Use your Pure-Clay face mask—or face masks—2-3 times a week for best results.
And that’s it! Taking the time to apply your face mask correctly every time you want to indulge your skin in a little DIY pampering can help ensure you see the most worthwhile results. For more on face masks, check out our 8 Face Mask Hacks That’ll Make Your Skin Care Routine More Fun.