You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50
UNBELIEVA-BROW Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
Should You Wash Your Hair Before You Color It?
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Our 21 Best Hair Care Tips For Every Hair Type
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
The Best Bangs for Every Face Shape and Hair Type
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
Haircolor Meets Makeup
Match your Brow and Hair Color Shade
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Checkout our weekly live broadcast with tips from our experts
Find the perfect gift from our carefully curated selection of top beauty favorites
Browse your saved items
Sorry, you must log in to save an item.
Moisturizing your skin should be a part of your morning and nighttime skin care routines – no matter what your skin type may be. It’s essential that you replenish your skin with moisture it may have lost after cleansing. For beautiful skin that glows it must be hydrated and able to retain that moisture throughout your day. There are many benefits to having hydrated skin, but here are three reasons to keep in mind so you don’t occasionally skip this important part of your skin care routine.
Moisturizing benefit #1: It helps reduce the appearance of fine lines and wrinkles. Regular hydration will better protect your skin against fine line and wrinkle development in general. When your skin is properly moisturized it is stronger, plumper and more radiant looking. Many moisturizers also have other anti-aging ingredients to help diminish the look of fine lines and wrinkles, try RevitaLift® Anti-Wrinkle + Firming SPF 30 Day Lotion, which has anti-wrinkle and skin firming ingredients.
Moisturizing benefit #2: It helps balance your skin’s natural oil production. If you have oily skin, you may think it is best to dry your skin out. This is really the worst thing you could do if you want to have balanced, beautiful skin. Instead of drying out the skin, you should aim to balance out your skin’s natural oil production. When you dry out the skin, you trick your skin’s oil producing glands into thinking they need to produce more oil. So, your skin may temporally be dry – which can be quite unpleasant if it is peeling or feeling tight – but will soon return to a slick, shiny surface. Instead of drying out your skin, get balanced, beautiful skin by replenishing your skin with moisturizer after cleansing. Look for lightweight formulas for daytime, you can try Age Perfect® Glow Renewal SPF 30 Lotion.
Moisturizing benefit #3: It helps your makeup apply better. When your skin is hydrated, it is smooth and supple. A flaky, patchy and dry surface will make for a creasy canvas when applying concealer, foundation and powders – and make fine lines, wrinkles and blemishes more noticeable. Moisturized skin will improve your makeup application giving it a smooth, seamless surface as its base. For extremely radiant looking skin and a smooth makeup application try sealing in your moisturizer by applying facial oil as a follow up step, try Age Perfect® Cell Renewal* Facial Oil Light. The lightweight, non-greasy formulas lock in all of the healthy skin ingredients from your moisturizer and will leave an even silkier finish for your makeup brushes to effortlessly glide across.
Try to remember to always moisturize after cleansing. It is an important skin care step if you want to truly have beautiful skin day after day, year after year.
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.