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How to Apply Face Serum


How to Apply Face Serum How to Apply Face Serum How to Apply Face Serum

Think about it: When you first started wearing makeup, did you give much thought to primer? You may have thought it was an unnecessary step in your makeup routine, but once you tried it, we bet you liked how primer helped smooth out the look and feel of your skin. Now, when it comes to skin care products, facial serums are one of the skin care products that can get unfairly overlooked just like primer. We're guessing, however, that if you learn how to find the best serum for you, you’d be hooked pretty fast. So, if you haven’t used one before, you should consider adding one to your daily skin care routine. Wondering how to apply serum to your face? It’s pretty simple, but let’s break it down! Below, learn how to apply a face serum as well as our best facial serum options for all of your biggest skin care concerns


You can curate the perfect skin care shelfie, stocking your bathroom with all of the most popular skin care products, but it doesn’t mean much if you don’t apply them the right way—and that certainly holds true for face serums. So, without further ado, here’s how to apply serum on your face as part of your daily routine!

Step #1: Cleanse your skin

Before you reach for a serum, wash your face with your go-to cleanser. Need a cleanser rec? Head over to our article on Our Best Facial Cleanser for Every Skin Type.

Step #2: Grab your serum

This is the moment you’ve been waiting for! Apply two to three drops of serum to your skin, then pat the product onto your skin as well as down your neck.

Step #3: Moisturize

Give your serum a second to absorb, then reach for a moisturizer. Easy, right?

To summarize, all you need to remember is to apply your serum in between the cleansing and moisturizing steps of your routine, and only apply a few drops of product—serums are potent and a little tends to go a long way.


Ready to put your new face serum application know-how to use? Pick up one of our four best serums and give your serum skills a try. 


Skin lacking brightness? Boost your natural radiance with the L’Oréal Paris Revitalift Derm Intensives 10% Pure Vitamin C Serum. This serum, which is formulated with 10% pure vitamin C and hyaluronic acid, leaves skin looking brighter and more radiant. After two weeks of consistent use, your skin will have visibly reduced fine lines and wrinkles. Additional benefits include reduced hyperpigmentation, improved clarity, and more even skin tone. The derm-validated formula is also fragrance-free, paraben-free, mineral oil-free, dye-free, allergy tested, and non-comedogenic. Apply a dime-sized amount to face and neck morning and night.


If you have mature skin, listen up! Go for the gold—in your skin care routine, that is. The L’Oréal Paris Age Perfect Cell Renewal Golden Serum is a lightweight, non-greasy facial serum formulated with golden micro-reflectors for mature skin. It absorbs quickly to help instantly illuminate the look of skin with a velvety finish, while skin will look renewed with continued use over time. Apply this facial serum morning and night after cleansing. In the A.M., follow with the L’Oréal Paris Age Perfect Cell Renewal Day Cream SPF 15; in the P.M., follow with the L’Oréal Paris Age Perfect Cell Renewal Night Cream.


When your complexion needs an extra dose of hydration, it’s likely that your skin is actually in need of more than a moisturizer—applying a serum is in order, too. Reach for the L’Oréal Paris Revitalift Derm Intensives 1.5% Pure Hyaluronic Acid Serum, which enhances skin's own moisture-retention for lasting hydration, reducing wrinkles for visibly plumped, youthful-looking skin. Smooth it onto your face and neck morning and night.

Editor's note: There's no reason you have to pick just one serum. Because serums usually have ultra-lightweight formulas, they're amazing for layering! 

Now that you know how to apply a face serum and know which face serum to use, let’s talk about a different type of serum: eyelash serums. We mean, who doesn’t want thicker-looking lashes? Just in case you have any doubts, This is Why Our Lash Serum is a Must.