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‘90s Makeup Spotlight: Goth Makeup

Makeup Trends

‘90s Makeup Spotlight: Goth Makeup ‘90s Makeup Spotlight: Goth Makeup ‘90s Makeup Spotlight: Goth Makeup

It may be spring, but that doesn’t mean everyone will be rocking pastel eye shadows and pretty pink lipsticks this season. If you prefer a darker look, you’re in luck—you won’t have to wait for winter to roll around again in order to darken your makeup. And that’s because goth makeup is back! We’ve watched countless makeup trends from the ‘90s resurge in popularity, and now it’s goth makeup’s turn. So, break out your darkest lipsticks and smokiest eye shadows—then follow our easy tutorial for creating a ’90s-inspired goth makeup look.

Step #1: Start with Your Base

Before you can get to the fun stuff—black eye shadows and deep, burgundy lip colors—you’ll want to apply the basics, i.e. foundation and concealer. To get started, reach for a foundation with a matte finish, which will be better for mimicking the goth look since glows don’t glow. Use the L’Oréal Paris Infallible Blend Artist Foundation Blender to apply the L’Oréal Paris Infallible Pro-Matte Foundation. Then use the L’Oréal Paris True Match™ Super-Blendable Multi-Purpose Concealer to cover up any imperfections. If you want, you can skip concealing dark circles—they actually suit this look.

Step #2: Contour—But Don’t Bronze

Good news—you don’t have to forgo chiseled cheekbones to rock this long. Contour your cheekbones, jawline, forehead, and nose with a cool-toned face powder to create natural-looking shadows. Try the L’Oréal Paris Infallible Pro-Contour Palette, which even comes with angled brush for easy application. When you finish, don’t reach for your favorite bronzer. Sun-kissed skin is not a trademark of goth makeup! While you’re at it, you’ll also want to skip blush and highlighter.

Step #3: Emphasize Eyes with Black Eye Shadow 

No goth makeup look could be complete without lots of black eye shadow packed onto your eyelids—middle school taught us that. Dot a bit of concealer onto your lids to act as primer, then use an eye shadow brush to press the L’Oréal Paris Infallible 24 HR Eye Shadow in Eternal Black all over your lids. Blend out at the crease, extending the shadow as far up as you like. Then, coat a pencil eyeliner brush in the same color and apply it along your lower lash line. Blend it outwards for a smudged, smoky effect.

Step #4: Don’t Forget to Tightline

If your eye makeup just isn’t dark enough, it’s time to tightline. Use a super-smooth, waterproof eyeliner, like the L’Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner, to fill in your waterline, right at the base of your upper lashes. See how your lashes look darker?

Editor’s tip: Before the eyeliner becomes completely smudge-proof, squeeze your eyes shut. That way, you’ll transfer eyeliner to your lower lash line too!

Step #5: Be Overzealous with Mascara

There aren’t many occasions where it’s a good idea to overdo it with a makeup product but that’s exactly what goth makeup calls for. Choose a mascara that offers dramatic effects and coat your lashes to your heart’s content. Try the L’Oréal Paris Voluminous X Fiber Mascara, which uses fibers to help achieve the extreme look you’re seeking.

Step #6: Coat Your Lips in a Dark Color

Black eye shadow may be non-negotiable but you have slightly more freedom when it comes to your lip color. A deep wine, burgundy, dark purple, or black lipstick would all be perfect picks for rounding out a gothic makeup look. Stick with a long-lasting, matte formula, like the L’Oréal Paris Infallible Pro-Matte Liquid Lipstick in Roseblood, to ensure the color won’t wear away.  

Step #7: Set Everything in Place

When you’re sporting darker makeup, there’s extra reason to worry that it might move throughout the day. After all, a bit of smudged pink lipstick is going to be a lot less obvious than a gothic shade smeared across your face. That’s why using a makeup setting spray after you’ve completed your goth makeup look is always a good idea. Give your face a few spritzes of the L’Oréal Paris Infallible Pro-Spray & Set Makeup Extender Setting Spray, then you’re good to go.

Think a different ‘90s beauty trend might be more your style? Luckily, there’s no shortage. Checkout the 12 ‘90s-Inspired Makeup Trends to Try This Summer.