You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50
UNBELIEVA-BROW Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Your Guide to Sulfate-Free Hair Care
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
Haircolor Meets Makeup
Match your Brow and Hair Color Shade
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Checkout our weekly live broadcast with tips from our experts
Find the perfect gift from our carefully curated selection of top beauty favorites
Browse your saved items
Sorry, you must log in to save an item.
When you want to jazz up your look, one of the easiest ways to do so is with a lip color. You can go bold and bright or neutral and subdued—either way, the right lipstick can seriously elevate your makeup game. Having trouble deciding on a lip color? Here’s our ultimate guide to the best lip colors for creating a gorgeous makeup look.
Nude lipstick is a great way to tie your makeup look together—but that’s only if you can find the right shade for your skin tone. Thankfully, there are nudes out there for every skin tone and undertone—it's all about finding your match. To help you out, here’s Our Best Nude Lipstick for Every Skin Tone.
Get the look: L’Oréal Paris Infallible Pro Matte Les Chocolats Scented Liquid Lipstick in Sweet Tooth
Pink is the ultimate in girly lip colors. There’s just something so classic and feminine about it. Beyond that, pink can add a natural and youthful touch to your look. Basically, it’s no wonder that pink lipstick remains so popular year in and year out. But which shade should you rock? There are bright pinks, soft pinks, pinky peaches, and so many more—you better read up on How to Find the Best Pink Lipstick for Your Skin Tone.
Get the look: L’Oréal Paris Colour Riche Shine Lipstick in Burnished Blush
Orange you glad to see orange make this list of the ultimate lip colors (see what we did there)? Orange is a bright, citrus-y shade that’s perfect to wear in the summer months when you’re rocking a golden glow. It’s most flattering on warm skin tones, so if that’s you, be sure to add this to your summer beauty routine for a seriously flattering look.
Get the look: L’Oréal Paris Infallible Pro-Matte Les Macarons Scented Liquid Lipstick in Mademoiselle Mango
There’s no lip color more classic than red—and for good reason. Red looks good on everyone, and it’s a total power shade. When you need a confidence boost—say, you have a big meeting on your schedule—reach for red lipstick, choosing a blue or orange-based red depending on your skin tone. You can get the full scoop on how to pick your perfect red in our article, Our Best Red Lipstick for Every Skin Tone.
Get the look: L'Oréal Paris Rouge Signature, Lasting Matte Liquid Lipstick in I Don't
Berry lipstick is gorgeous—and anyone can pull it off. It’s slightly more out there than a nude or pink lip, but it’s still totally wearable for every day. You can even consider using a high-shine lipstick as a way to ease yourself into the trend since glossy lipsticks offer a sheerer wash of color than other popular finishes. And don’t think you’re limited to just one shade of berry. Just as there are all sorts of delicious berries to eat, there are different hues you can rock depending on your skin tone. Here’s Our Best Berry Lipstick for Every Skin Tone.
Get the look: L’Oréal Paris Colour Riche Shine Lipstick in Splendid Blackberry
One of the biggest beauty trends of the moment is neon—neon makeup, neon hair color, neon nails, neon everything! If you aren’t quite ready to rock neon lipstick, fuchsia is the next best thing. Fuchsia is a super-bright, nearly neon, shade that is ridiculously eye-catching, in a good way. Not for the faint of heart, fuchsia is a great lip color to wear on a night out.
Get the look: L'Oréal Paris Rouge Signature, Lasting Matte Liquid Lipstick in I Represent
Fall and winter months call for dark lips—and oxblood is the perfect trendy shade to sport on your pout when the temperature starts to dip. This dark take on red is sultry and oh-so-beautiful. As for what to do once you’re hooked on dark lips, you can read up on How to Find the Best Dark Lipstick for Your Skin Tone to expand your dark lip color repertoire.
Get the look: L’Oréal Paris Infallible Pro Matte Liquid Lipstick in Stirred
Violet is one of the biggest colors of the year, and that most definitely extends to the lips. If you want to embrace this trendy color, you don’t need to revamp your wardrobe or dye your mane (although that’s not a bad idea either), you can simply pick up a purple lipstick. While violet is bold, it’s definitely wearable as a lip color, so don’t be afraid of this trend! Here's How to Wear Violet Lipstick for a complete purple lip makeup tutorial.
Get the look: L’Oréal Paris Infallible Paints/Lips in Violet Twist
The ‘90s are back! Brown lipstick, which was oh-so-popular in the ‘90s, is trending once more. Pair it with other ‘90s makeup trends or rock it on its own, either way you’ll look fab—just make sure to get the scoop on Our Best Brown Lipstick for Every Skin Tone first.
Get the look: L’Oréal Paris Infallible Pro Matte Les Chocolats Scented Liquid Lipstick in Bittersweet
Last but not least, we come to rose gold. This warm shade has infiltrated everything from makeup to hair to accessories. Get in on the gilded fun with a rose gold metallic lip color.
Get the look: L’Oréal Paris Infallible Paints/Lips Metallic in Moon Lust
Now that you’re a lip color pro, it’s time to become well-versed in eyeshadow, too. Here’s The Ultimate Guide to Eye Shadow.
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.