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How Does Makeup Baking Work?

Face Makeup

How Does Makeup Baking Work? How Does Makeup Baking Work? How Does Makeup Baking Work?

You know what contouring is and you’re obsessed with highlighter—but have you tried ever to bake your makeup? No, we’re not talking about whipping up a batch of cupcakes in the kitchen. This technique is all about creating a flawless-looking complexion. While it’s been around for quite a while, makeup baking has recently had a surge in popularity—chances are, you may have seen it on your favorite blog or while scrolling through your social media feeds. Professional makeup artists are fans of makeup baking, too. That’s because makeup baking is similar to contouring and highlighting, except there’s no shimmery shades involved—it’s all done through the use of face makeup, specifically concealer and face powder. If you hadn’t heard of this trendy technique before now, you surely don’t know how to do it. That’s why we’re sharing how to bake makeup, below.

Makeup Baking 101

Before diving straight into our step-by-step tutorial, it’s important to understand what makeup baking actually entails. Really, it’s just the process of applying different face makeup products (like concealer and setting powder) to targeted areas in an effort to set your makeup and create a flawless finish.

Think of how your favorite celebs looks so picture-perfect while strutting down the red carpet—they might just have makeup baking (and a team of pro makeup artists, of course!) to thank. Ready to try your hand at the makeup baking technique? Here’s what you need to know. It’s time to put your best face forward!


While it may sound complicated, you don’t need a ton of products at your disposal to bake your makeup. All it takes it two products and two tools.

1. Liquid concealer. If you’re looking to cover up imperfections like dark circles or brighten the look of your under-eye area, keep your makeup bag stocked with liquid concealer.

2. Makeup blender. A makeup blender can help you apply concealer more smoothly for a creaseless finish.

3. Loose, translucent setting face powder. This is what you’ll want to use for the “baking” portion of this technique.

4. Fluffy makeup brush. Of course, you’ll need a brush to apply your loose powder, so have one on hand!


Ready to get started? Follow along with these steps—no kitchen required!

Step 1: Go through your skin care routine. Before applying your makeup, complete your skin care routine, using a facial cleanser and applying a face moisturizer to your skin.

Step 2: Apply concealer to your under-eye area. Using a liquid concealer, like the L’Oréal Paris Infallible Pro Glow Concealer, draw an upside-down triangle underneath each eye. You want your triangle to extend just beyond the corners of your eyes and all the way down to the apples of your cheeks.

Step 3: Blend your concealer. Using a makeup blender, like the L’Oréal Paris Infallible Blend Artist Concealer Blender, gently buff in your concealer, maintaining the same shape that you applied it in.

Step 4: Dab on loose setting face powder. With your same makeup blender, dab some translucent, loose setting powder—try the L’Oréal Paris Infallible Pro-Sweep & Lock Loose Setting Face Powder—directly on top of your concealed areas.

Step 5: “Bake” your makeup. Let your powder-topped concealer sit for a few minutes. During this time, feel free to shape your brows using the L’Oréal Paris Brow Stylist Frame and Set. Dip the makeup brush lightly into the pomade, outline your brow and define your arch, draw in brow hairs in sparse areas with the angled tip, fill in to your desired intensity, and comb and blend with the spoolie.

Step 6: Dust off the setting face powder. After a few minutes, use your fluffy makeup brush to lightly dust off the setting face powder still on your face. That’s it—you’ve baked your makeup.

And there you have it—baked to perfection! That being said, the makeup baking technique can take some getting used to. But as soon as you take a peek in the mirror to check out the end result, chances are you’ll want to try it again.

Once you’ve mastered makeup baking, how about trying another trendy technique—like body contouring. Just head on over to our tutorial, How to Contour Your Body, and you’ll be a pro in no time.