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What Is Baking Makeup and How to Do It Like the Pros

Face Makeup

What Is Baking Makeup and How to Do It Like the Pros What Is Baking Makeup and How to Do It Like the Pros What Is Baking Makeup and How to Do It Like the Pros

You already know what contouring is and you’re obsessed with highlighter—but have you ever tried baking makeup? No, we’re not talking about bringing your makeup into the kitchen to concoct tasty treats. Baking makeup refers to a makeup technique that’s all about creating a flawless-looking complexion. While it’s been around for quite a while, baking makeup has recently had a surge in popularity—chances are, you may have seen it on your favorite blog or while scrolling through your social media feeds. Professional makeup artists are fans of baking makeup, too. Want to know why? Well, if you grab concealer and face powder—and a few other makeup essentials—you can find for yourself. Of course, if you hadn’t heard of this trendy technique before now, you surely don’t know how to do it. That’s why we’re diving into not only what baking makeup is, but how to do it, below.


Before jumping straight into our step-by-step tutorial, it’s important to understand what baking makeup actually entails. Really, it’s just the process of applying different face makeup products (like concealer and setting powder) to targeted areas in an effort to set your makeup and create a flawless finish.

Think of how your favorite celebs looks so picture-perfect while strutting down the red carpet—they might just have baking makeup (and a team of pro makeup artists, of course!) to thank. Ready to try your hand at the baking makeup technique? Here’s what you need to know.


As with baking cakes and cookies, baking makeup requires gathering all your supplies in advance. Instead of measuring out your flour and sugar, collect the following four makeup products and three beauty tools.

Baking Makeup Essential #1: Eye cream

Baking your makeup requires packing lots of powder under your eyes—which can be a total disaster if you’re dry. That’s why you’ll need an eye cream to moisturize your under-eye area with an eye cream.

Baking Makeup Essential #2: Liquid foundation

As with most face makeup techniques, foundation is a must. And in this case, it’s important to leave powder foundations behind. A liquid will be less likely to look cakey and overdone.

Baking Makeup Essential #3: Liquid concealer

To cover up imperfections like dark circles and brighten the look of your under-eye area, keep your makeup bag stocked with liquid concealer.

Baking Makeup Essential #4: Loose, translucent setting face powder

This is what you’ll want to use for the “baking” portion of this technique. And no, pressed or tinted powder won’t do the trick.

Baking Makeup Essential #5: Makeup blender

A makeup blender can help you apply concealer and powder more smoothly for a creaseless finish.

Baking Makeup Essential #6: Fluffy powder brush

Of course, you’ll need a makeup brush to sweep away excess loose powder, so make sure you have one on hand!

Baking Makeup Essential #7: Foundation brush

Don’t forget, you’ll need a way to apply your foundation too.


Ready to learn how to bake—your makeup, that is? Follow along with these steps, no kitchen required!

Step 1: Moisturize Around Your Eyes

It’s time to get started. Don’t break out your face makeup just yet, first, a little bit of skin care is necessary. Place dots of the L’Oréal Paris RevitaLift Anti-Wrinkle + Firming Eye Cream in half-moon shapes underneath your eyes. Then, use the pad of your ring finger to gently pat—not rub—the eye cream in. Give it a minute to absorb and you’re free to move on to step number 2.

Step 2: Apply Liquid Foundation

Concealer and powder may be the bedrocks of baking makeup but they aren’t required for this step either. Before applying them, you’ll want to create an even base with liquid foundation. Opt for a foundation with a matte finish, like the L’Oréal Paris Infallible Pro-Matte Foundation and apply it using a duo-fiber foundation brush.

Step 3: Create Triangles Using Concealer

Using a liquid concealer, like the L’Oréal Paris True Match™ Super-Blendable Multi-Use Concealer, draw an upside-down triangle underneath each eye. You want your triangle to extend just beyond the corners of your eyes and all the way down to the apples of your cheeks.

Step 4: Blend Your Concealer

Using a makeup blender, like the L’Oréal Paris Infallible Blend Artist Concealer Blender, gently buff and bounce your concealer in, diffusing any harsh lines while maintaining the same shape that you applied it in.

Step 5: Press Translucent Face Powder Overtop

With your same makeup blender, dab some translucent, loose setting powder—try the L’Oréal Paris Infallible Pro-Sweep & Lock Loose Setting Face Powder—directly on top of your concealed areas.

Step 6: “Bake” Your Makeup

Let your powder-topped concealer sit for a few minutes. During this time, feel free to shape your eyebrows using the L’Oréal Paris Brow Stylist Frame & Set. Dip the included brush lightly into the eyebrow pomade, outline your eyebrow and define your arch, draw in eyebrow hairs in sparse areas with the angled tip, fill in to your desired intensity, and comb and blend with the spoolie.

Step 7: Dust Off Translucent Face Powder

When your few minutes of waiting are up, use your fluffy makeup brush to lightly dust off the setting face powder still on your face. That’s it—you’ve baked your makeup.


Baking makeup is typically a technique reserved for when you’re wearing a full face of makeup, so don’t step away from your vanity—there’s more to do. Here’s how to round out your makeup look:

Step 1: Contour Your Cheekbones

Guess what? Contouring pairs perfectly with baking! After your makeup is baked, you’ll want to sculpt your cheekbones to perfection. Since you’ve already applied powder, you won’t want to layer a cream or liquid over top—which means contour powder is the way to go. Dip a contour brush into the contour shade from the L’Oréal Paris Pro-Contour Palette and apply it beneath your cheekbones, down the sides of your nose, on your temples, and alone your jawline to define your face.

Step 2: Add Blush

If you don’t want your face to fall flat, especially when wearing lots of powder products, blush is a must. Sweep one of the L’Oréal Paris Paraidse Enchanted Fruit-Scented Blush Makeup blushes onto the apples of your cheeks for a natural, flushed look.

Step 3: Use a Powder Illuminator

We recommend matte foundation for makeup baking but you don’t have to keep your face completely shine and shimmer-free. To get your glow on, apply a highlighter from the L’Oréal Paris True Match™ Lumi Glow Nude Highlighter Palette in Moonkissed to the highpoints of your face.

Step 4: Line Your Eyes with Liquid and Pencil Eyeliner

For this look, don’t limit yourself to just one eyeliner. First, use the L’Oréal Paris Voluminous Lash Paradise Liquid Eyeliner in Black to create a cat eye. (Here are 7 Hacks for the Perfect Cat Eye, just in case you need a little help.)

Once you’ve lined your upper lash line—and added a wing—use a pencil eyeliner, like the L’Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner, to tightline your eyes. Gently pull up on your eyelids and fill in the space just below your lashes to give the appearance of thicker lashes—before you even apply mascara.

Step 5: Coat Your Lashes

You knew this was coming, put the finishing touch on your eye makeup by sweeping a coat or two of the L’Oréal Paris Voluminous Lash Paradise Mascara onto your lashes. And don’t forget to coat your bottom lashes too!

Step 6: Apply a Liquid Lipstick

It may be a coincidence, but there seems to be quite the overlap between people who love baking makeup and people who are obsessed with liquid lipsticks. So, you can see where this is going—finish your look with a long-lasting, liquid lip. The color is up to you, if you prefer rounding out the rest of your makeup with something subtle, try the L’Oréal Paris Infallible Pro Matte Les Chocolats Scented Liquid Lipstick in Dose of Cocoa. Interested in rocking a more out-there hue? Try the L’Oréal Paris Infallible Pro-Matte Liquid Lipstick in Kitten Paw, which is a pastel purple.

Once you’ve mastered makeup baking, how about trying another trendy technique—like body contouring. Just head on over to our tutorial, How to Contour Your Body, and in no time you’ll be a pro at that, too!