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L'Oréal Paris x Isabel Marant Collection
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You already know what contouring is and you’re obsessed with highlighter—but have you ever tried baking makeup? No, we’re not talking about bringing your makeup into the kitchen to concoct tasty treats. Baking makeup refers to a makeup technique that’s all about creating a flawless-looking complexion. While it’s been around for quite a while, baking makeup has recently had a surge in popularity—you may have seen your favorite beauty gurus on Youtube and Instagram using this technique as of late. Professional makeup artists are fans of baking makeup, too. Want to know why? Well, if you grab concealer and face powder—and a few other makeup essentials—you can find out for yourself. Of course, if you hadn’t heard of this trendy technique before now, you surely don’t know how to do it. That’s why we’re diving into not only what baking makeup is, but how to bake makeup, below.
Before jumping straight into our step-by-step tutorial, it’s important to understand what baking makeup actually entails. Really, it’s just the process of applying different face makeup products (like concealer and setting powder) to targeted areas in an effort to set your makeup and create a flawless finish. Think of how your favorite celebs looks so picture-perfect while strutting down the red carpet—they might just have baking their makeup (and a team of pro makeup artists, of course!) to thank for it. Ready to try your hand at the baking makeup technique? Here’s what you need to know.
As with baking cakes and cookies, baking makeup requires gathering all of your supplies in advance. Instead of measuring out your flour and sugar, collect the following four makeup products and three beauty tools.
Baking your makeup requires packing lots of powder under your eyes—which can be a total disaster if you have dry skin there. That’s why you’ll need to moisturize your under-eye area with an eye cream.
As with most face makeup techniques, foundation is a must. And in this case, it’s important to leave powder foundations behind. A liquid will be less likely to look cakey and overdone.
To cover up imperfections like dark circles and brighten the look of your under-eye area, keep your makeup bag stocked with liquid concealer.
A loose powder is the most important part of baking your makeup and no, pressed or tinted powder won’t do the trick.
A makeup blender can help you apply concealer and powder more smoothly for a creaseless finish.
Of course, you’ll need a makeup brush to sweep away excess loose powder, so make sure you have one on hand!
Don’t forget, you’ll need a way to apply your foundation, too.
Ready to learn how to bake—your makeup, that is? Follow along with these steps, no kitchen required!
It’s time to get started. Don’t break out your face makeup just yet, first, a little bit of skin care is necessary. Place dots of the L’Oréal Paris RevitaLift Triple Power™ Eye Treatment in half-moon shapes underneath your eyes. Then, use the pad of your ring finger to gently pat—not rub—the eye cream to help it absorb. Give it a minute to finish absorbing and you’re free to move on to step #2.
Concealer and powder may be the bedrocks of baking makeup but they aren’t required for this step either. Before applying them, you’ll want to create an even base with liquid foundation. Opt for a foundation with a matte finish, like the L’Oréal Paris Infallible Pro-Matte Foundation, and apply it using a duo-fiber foundation brush.
Using a liquid concealer, like the L’Oréal Paris Infallible Full Wear Concealer Waterproof, Full Coverage, draw an upside-down triangle underneath each eye. You want your triangle to extend just beyond the corners of your eyes and all the way down to the apples of your cheeks.
Using a makeup blender, like the L’Oréal Paris Infallible Blend Artist Foundation Blender, gently buff and bounce your concealer out, diffusing any harsh lines while maintaining the same shape that you applied it in.
With the same makeup blender, dab a generous amount of translucent, loose setting powder—try the L’Oréal Paris Infallible Pro-Sweep & Lock Loose Setting Face Powder—directly on top of your concealed under-eye area.
Let your powder-topped concealer sit for a few minutes. During this time, feel free to shape your eyebrows using the L’Oréal Paris Unbelieva-Brow Longwear Waterproof Brow Gel. Use the doe foot applicator to fill in any sparse areas, the angled brush to outline your eyebrow and define your arch, and the spoolie comb and blend.
When your few minutes of waiting are up, use your fluffy makeup brush to lightly dust off the setting face powder still on your face. That’s it—you’ve baked your makeup.
Baking makeup is typically a technique reserved for when you’re wearing a full face of makeup, so don’t step away from your vanity—there’s more to do. Here’s how to round out your makeup look:
Guess what? Contouring pairs perfectly with baking! After your makeup is baked, you’ll want to sculpt your cheekbones to perfection. Since you’ve already applied powder, you won’t want to layer a cream or liquid over top—which means contour powder is the way to go. Dip a contour brush into the L’Oréal Paris True Match™ Lumi Bronze It Bronzer and apply it beneath your cheekbones, down the sides of your nose, on your temples, and alone your jawline to define your face.
Editor’s note: The makeup baking technique is most often used under the eyes, but that isn’t all it’s good for. You can use the same steps to bake other spots, too. Try baking next to the spots where you contoured—pressing powder onto the sides of your nose and beneath your cheekbones—to make your contours look extra sharp.
If you don’t want your face to fall flat, especially while wearing lots of powder products, blush is a must. Sweep one of the L’Oréal Paris Paradise Enchanted Fruit-Scented Blush Makeup blushes onto the apples of your cheeks for a natural, flushed look.
We recommend matte foundation for makeup baking, but you don’t have to keep your face completely shine and shimmer-free. To get your glow on, apply the L’Oréal Paris True Match™ Lumi Shimmerista Highlighting Powder to the highpoints of your face.
For this look, don’t limit yourself to just one eyeliner. First, use the L’Oréal Paris Voluminous Lash Paradise Liquid Eyeliner in Black to create a cat eye. (Here are 7 Hacks for the Perfect Cat Eye, just in case you need a little help.)
Once you’ve lined your upper lash line—and added a wing—use a pencil eyeliner, like the L’Oréal Paris Infallible Pro-Last Waterproof, Up to 24HR Pencil Eyeliner in Black, to tightline your eyes. Gently pull up on your eyelids and fill in the space just below your lashes to give the appearance of thicker lashes—before you even apply mascara.
You knew this was coming; put the finishing touch on your eye makeup by sweeping a coat or two of the L’Oréal Paris Unlimited Lash Lifting and Lengthening Washable Mascara onto your lashes. And don’t forget to coat your bottom lashes, too!
It may be a coincidence, but there seems to be quite the overlap between people who love baking makeup and people who are obsessed with liquid lipsticks. So, you can see where this is going—finish your look with a long-lasting, liquid lip. The color is up to you, if you prefer rounding out the rest of your makeup with something subtle, try the L’Oréal Paris Rouge Signature, Lasting Matte Liquid Lipstick in I Empower. Interested in rocking a more out-there hue? Try the L’Oréal Paris L'Oréal Paris Rouge Signature, Lasting Matte Liquid Lipstick in I Rebel, which is a rich purple shade.
Once you’ve mastered how to bake makeup, how about trying another trendy technique—like body contouring. Just head on over to our tutorial, How to Contour Your Body, and in no time you’ll be a pro at that, too!