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What Is Baking Makeup and How to Do It Like the Pros

Face Makeup

You likely already know all about contouring and the wonders of highlighter—but what about the art of baking your makeup? First things first, there’s no need to head to the kitchen. “Baking” is a technique used to create a flawless-looking complexion. While it’s been around for quite a while, baking makeup has become a hot beauty trend as of late—with beauty gurus on YouTube and Instagram championing this technique. Professional makeup artists are fans of baking makeup, too.

Want to know why all this hype for baking exists? Well, if you grab concealer and face powder—and a few other makeup essentials—you can find out for yourself. Of course, if you hadn’t heard of this trendy technique before now, you surely don’t know how to do it. That’s why we’re sharing not only what baking makeup is, but how you can bake your face for the ultimate selfie-ready look.


Before jumping straight into our step-by-step tutorial, it’s important to understand what baking makeup actually entails. Really, it’s all about layering different face makeup products (like concealer and setting powder) onto targeted areas to set your makeup for a flawless finish (no creasing allowed). Think of how your favorite celebs look so picture-perfect while strutting down the red carpet—they might just have baking their makeup (and a team of pro makeup artists, of course!) to thank for it. Ready to give the baking makeup technique a go? Here’s what you need to know.


As with baking tasty treats, baking makeup requires gathering all of your supplies in advance. Instead of measuring out your flour and sugar, collect the following four makeup products and three beauty tools.

Baking Makeup Essential #1: Eye Cream

Baking your makeup requires packing lots of powder under your eyes—which can be a total disaster if you have dry skin there. That’s why you’ll need to moisturize your under-eye area with an eye cream.

Baking Makeup Essential #2: Liquid Foundation 

As with most face makeup techniques, foundation is a must. And in this case, it’s important to leave powder foundations behind. A liquid will be less likely to look cakey and overdone.

Baking Makeup Essential #3: Liquid Concealer

To cover up imperfections like dark circles and brighten the look of your under-eye area, keep your makeup bag stocked with liquid concealer.

Baking Makeup Essential #4: Loose, Translucent Face Powder

A loose powder is the most important part of baking your makeup, and no, pressed or tinted powder won’t do the trick.

Baking Makeup Essential #5: Makeup Blender

makeup blender can help you apply concealer and powder more smoothly for a creaseless finish.

Baking Makeup Essential #6: Fluffy Powder Brush  

Of course, you’ll need a makeup brush to sweep away excess loose powder, so make sure you have one on hand!

Baking Makeup Essential #7: Foundation Brush 

Don’t forget, you’ll need a way to apply your foundation, too. Opt for a foundation blender or brush for seamless coverage.


Ready to learn how to bake—your makeup, that is? Follow along with the video above and these steps, no kitchen required!

Step #1: Moisturize Around Your Eyes

It’s time to get started. Don’t break out your face makeup just yet; first, a little bit of skin care is necessary. Start with the L’Oréal Paris RevitaLift Triple Power™ Eye Treatment, which is formulated with Pro-Retinol, vitamin C, and hyaluronic acid, to reduce wrinkles, de-puff, and brighten your eyes. Place dots of the eye cream in half-moon shapes underneath your eyes and use the pad of your ring finger to gently pat—not rub—the eye cream to help it absorb. Give it a minute to finish absorbing, and you’re free to move on to step number two.

Step #2: Apply Liquid Foundation

Concealer and powder may be the bedrocks of baking makeup, but they aren’t required for this step either. Before applying them, you’ll want to create an even base with liquid foundation. Opt for a foundation with a matte finish, like the L’Oréal Paris Infallible Pro-Matte Foundation, and apply a small dot with your fingertips on your forehead, chin, and cheeks. Blend the foundation evenly over your skin with a foundation blender

Step #3: Create Triangles Using Concealer

Using a liquid concealer, like the L’Oréal Paris Infallible Full Wear Concealer Waterproof, Full Coverage, draw an upside-down triangle underneath each eye. You want your triangle to extend just beyond the corners of your eyes and down to the apples of your cheeks.

Step #4: Blend Your Concealer

Take a makeup blender, like the L’Oréal Paris Infallible Blend Artist Foundation Blender, and gently buff and bounce your concealer out, diffusing any harsh lines while maintaining the same shape that you applied it in.

Step #5: Press Translucent Face Powder Overtop

Like we mentioned above, loose setting powder is the only way to bake your makeup like a pro, and the L’Oréal Paris Infallible Pro-Sweep & Lock Loose Setting Face Powder is a great choice. Pour a generous amount of translucent, loose setting powder into the lid, dip the same makeup blender into the powder, and press it directly on top of your concealed under-eye area.

Step #6: Bake Your Makeup

Now it’s the moment you’ve been waiting for—it’s time to bake your makeup. Let your powder-topped concealer sit for a few minutes. During this time, feel free to shape your eyebrows using the L’Oréal Paris Unbelieva-Brow Longwear Waterproof Brow Gel. Use the doe foot applicator to fill in any sparse areas, the angled brush to outline your eyebrow and define your arch, and the spoolie comb to blend.

Step #7: Dust Off the Powder

When your few minutes of waiting are up, use your fluffy makeup brush to lightly dust off the setting powder that's still on your face. And voila—you’ve baked your makeup.


Baking makeup is typically a technique reserved for when you’re wearing a full face of makeup, so don’t step away from your vanity—there’s more to do. Here’s how to round out your makeup look:

Step #1: Contour Your Cheekbones

Guess what? Contouring pairs perfectly with baking! After your makeup is baked, you’ll want to sculpt your cheekbones to perfection. Since you’ve already applied powder, follow suit with a contour or bronzing powder to avoid ruining your makeup look. Dip a contour brush into the L’Oréal Paris True Match™ Lumi Bronze It Bronzer and apply it beneath your cheekbones, down the sides of your nose, on your temples, and along your jawline to define your face.

Editor’s note: The makeup baking technique is most often used under the eyes, but that isn’t all it's suitable for. You can use the same steps to bake other spots, too. Try baking next to the spots where you contoured—pressing powder onto the sides of your nose and beneath your cheekbones—to make your contours look extra sharp.

Step #2: Add Blush

If you don’t want your face to fall flat, especially while wearing lots of powder products, blush is a must. Sweep your perfect shade of the L’Oréal Paris True Match Blush onto the apples of your cheeks for a natural, flushed look.

Step #3: Use a Powder Illuminator

We recommend matte foundation for makeup baking, but you don’t have to keep your face completely shine and shimmer-free. To get your glow on, apply the L’Oréal Paris True Match™ Lumi Shimmerista Highlighting Powder to the highpoints of your face.

Step #4: Line Your Eyes with Liquid and Pencil Eyeliner

For this look, don’t limit yourself to just one eyeliner. First, use the L’Oréal Paris Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner to create a cat eye. (Here are 7 Hacks for the Perfect Cat Eye, just in case you need a little help.)

Once you’ve lined your upper lash line—and added a wing—use a pencil eyeliner, like the L’Oréal Paris Infallible Pro-Last Waterproof, Up to 24HR Pencil Eyeliner in Black, to tightline your eyes. Gently pull up on your eyelids and fill in the space just below your lashes to give the appearance of thicker lashes—before you even apply mascara.

Step #5: Coat Your Lashes

You knew this was coming; put the finishing touch on your eye makeup by sweeping a few coats of the L’Oréal Paris Unlimited Lash Lifting and Lengthening Washable Mascara onto your lashes. And don’t forget to coat your bottom lashes, too!

Step #6: Apply a Liquid Lipstick 

It may be a coincidence, but there seems to be quite an overlap between people who love baking makeup and people who are obsessed with liquid lipsticks. So, you can see where this is going—finish your look with a long-lasting, liquid lip. The color is up to you, if you prefer rounding out the rest of your makeup with something subtle, try the L’Oréal Paris Rouge Signature, Lasting Matte Liquid Lipstick in I Empower.

Interested in rocking a more out-there hue? Try the L’Oréal Paris L’Oréal Paris Rouge Signature, Lasting Matte Liquid Lipstick in I Rebel, which is a vibrant purple shade.

Once you’ve mastered how to bake makeup, how about trying another trendy technique—like body contouring? Just head on over to our tutorial, How to Contour Your Body, and you’ll be a pro at that in no time, too!