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L'Oréal Paris x Isabel Marant Collection
VOLUMINOUS® Original Mascara
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As much as we love a good smokey eye, cut crease, or allover lid look, this season we’re taking our love of eye makeup down a notch. And, no, we don’t mean that we’re no longer a fan, rather we’re focusing on applying the most eye-catching part of a statement eye on the bottom lash line. Allow us to introduce you to the season’s must-try beauty trend: underliner. Designed to bring attention to your lower lids while keeping your upper lids neutral, this makeup look first debuted on the catwalk last fall and it was only a matter of time before it made its way to the sidewalks—and just in time for summer. So, skip the ultra-dark upper eye makeup and refocus your energies on bold pops of color and more neutral smokes for a one-of-a-kind lid look that’s sure to make you stand out in all the best ways.
Need a little inspo? Instead of swiping any old eyeliner color on your lower lash line, take the time to determine what look you’re going for first. We’re here to help!
If you want to rock a neutral underliner look…try coating your lower lash lines in the L’Oréal Paris Infallible Pro-Last Waterproof Eye Pencil in Black. Very ‘90s and so very in, when you blend this black eyeliner out, you’ll be able to add just the right amount of edge to your look.
If you want to accentuate your eyes without calling too much attention…try coating your under-eyes in the L’Oréal Paris Infallible Pro-Last Waterproof Eye Pencil in Brown. When blended out this long-lasting eyeliner pencil can help create an elevated natural appeal that looks surprisingly romantic.
If you want a bold pop of color…try using the L’Oréal Paris Infallible Pro-Last Waterproof Eye Pencil in Cobalt Blue or L’Oréal Paris Infallible Pro-Last Waterproof Eye Pencil in Purple on your lower lash lines. If you’re feeling extra avant garde, you could even color block your lid look with one blue underlined eye and one purple. You choose!
When it comes to the underliner beauty trend, it’s important to understand that the swipes of color on an untraditional area of your eye is meant to stand out. So, it’s a good idea to keep the rest of your makeup minimal yet refined, to provide a clear canvas for your look to live up to its picture-worthy allure. Not sure where to start? We’ve outlined the best makeup routine step-by-step below to make achieving your new favorite makeup look easier than ever.
Whenever you want to achieve a long-lasting, flawless-looking complexion, you want to start your makeup routine off with a face primer. When the goal is to create a matte visage, try using the L’Oréal Paris Infallible Pro-Matte Lock Makeup Primer; if you prefer a glowing complexion, try using the L’Oréal Paris Infallible Pro-Glow Lock Makeup Primer.
Once you’ve applied primer, it’s time to create your base. If you want a mattified complexion, use the L’Oréal Paris Infallible Pro-Matte Foundation; if you want a glowing complexion, use the L’Oréal Paris Infallible Pro-Glow Foundation. Whichever finish you choose, squeeze the foundation onto a makeup blender, like the L’Oréal Paris Infallible Blend Artist Foundation Blender, and stipple the liquid product into place to create a seemingly airbrushed finish.
Next, if you notice any problem areas—blemishes, dark spots, or areas you’d simply like to look brighter—use the L’Oréal Paris True Match™ Super-Blendable Multi-Use Concealer and dot the concealer onto all those areas. Blend it into place using the L’Oréal Paris Infallible Blend Artist Concealer Blender and move onto the next step.
While not everyone agrees, we love sealing in a cream-made face makeup masterpiece with a little finishing powder before switching over to powder products. This way the soon-to-come powder bronzer, highlighter, and blush won’t cake up with the cream, effectively taking away from your once perfect-looking makeup application. Lightly dust the L’Oréal Paris Infallible Pro-Sweep & Lock Loose Setting Powder onto your face using a fluffy powder makeup brush and fall in love with how natural you look.
Now, remember the goal here is not to bring so much attention to other areas of your face, but rather to accentuate your bone structure to serve as the perfect canvas to lead attention to your popping underliner eye makeup look. Whether you choose to use bronzer, blush, highlighter, or all three, just be sure to blend it all out so that your made-up face continues to look understated and natural. Our favorite products to achieve this level of cheek chiseling are the L’Oréal Paris True Match™ Lumi Bronze It Bronzer, L’Oréal Paris True™ Match Blush, and L’Oréal Paris True Match™ Lumi Glow Nude Highlighter Palette. Try them out to see for yourself!
It’s underliner time, babes! With a face that looks that good, you’ll want to make sure your eye makeup looks on point, too. To bring all attention front and center where you want it, determine which underliner look you want to rock and draw the color onto your lower lash lines. Top it off with a few swipes of the L’Oréal Paris Voluminous Lash Paradise Mascara. Et voila!
Loved learning a new statement eye look? Maybe next you’ll want to try something bold up top. If so, check out our article, How to Create a Sunset Eye. You’re sure to love the pic-worthy makeup look.