You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50
UNBELIEVA-BROW Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Your Guide to Sulfate-Free Hair Care
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
Haircolor Meets Makeup
Match your Brow and Hair Color Shade
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Checkout our weekly live broadcast with tips from our experts
Find the perfect gift from our carefully curated selection of top beauty favorites
Browse your saved items
Sorry, you must log in to save an item.
When it comes to mascara, do you somehow always find yourself reaching for basic black or brown without batting an eye? Don’t get us wrong, it’s nice to have a routine and a go-to mascara to rely on—but it’s time to unleash your adventurous side! And that means stepping out of your makeup comfort zone and wearing a brightly-hued blue mascara from time to time. Sure, you may try on a bold red lipstick every once in a while, but why not make a statement with your eye makeup instead by rocking a vibrant shade on your lashes? It’s time to open your eyes to a whole new slew of colors and change the way you think about mascara! Keep reading for tips on adding blue mascara to your makeup routine.
Scared of wearing a bright color on your fringe? Don’t be! Just follow these tips and tricks to pull off this eye-catching look.
You know how you apply a primer to your face before putting on foundation in order to create a smooth canvas? Well, the same theory can be applied to your lashes and mascara application. The L'Oréal Paris Voluminous Lash Primer helps to create an even base for applying mascara—and that includes blue mascara. If you use a white lash primer, another bonus is that your colored mascara will appear more vibrant.
Are you bold and fearless when it comes to trying makeup trends? Then this next tip is for you! Make a statement by swiping a blue mascara, like the L'Oréal Paris Voluminous Original Mascara in Cobalt Blue, onto both your top and bottom lashes. It’s uniquely formulated to resist clumping, help keep your lashes feeling soft, and build volume. To use, place the brush at the base of your lashes and gently sweep up to the tip—no need to pump the wand.
If you’re looking for another way to make your eyes pop, line the top and bottom of your eyes in a matching eyeliner. Rocking cobalt blue mascara? Use the L'Oréal Paris Infallible Pro-Last Waterproof, Up to 24HR Pencil Eyeliner in Cobalt Blue.
Worried about your colored mascara looking more clown-like than trendsetting? Our advice: Keep the rest of your makeup looking natural and let your blue mascara steal the spotlight. Use a radiant finish foundation, like the L’Oréal Paris Infallible Pro-Glow Foundation, and apply it with the L'Oréal Paris Infallible Blend Artist Foundation Blender, using dabbing and rolling motions for a flawless-looking finish. Finish up with a swipe of clear gloss and you’re good to go!
If you’re not quite ready to take the plunge with blue mascara, there is a way you can test your limits. Simply apply the blue mascara on only the tips of your lashes for a subtle dash of color. It won’t be super-visible except for up-close, making this is a great way to try blue mascara for the first time. Who knows—maybe this will inspire you to swipe on a full layer of blue mascara next time; anything is possible!
Can’t seem to let your fave black mascara go? Well, you don’t have to! Simply layer a colored mascara over your regular one for a hint of color. After applying a primer, swipe on your go-to black mascara (we love the L'Oréal Paris Voluminous Lash Paradise Washable Mascara), and follow up with a coat of blue mascara on top. This is another subtle way to give this trend a try.
Yes, there is a right way to apply blue mascara. Want to know what it is? Here you go: Place the mascara brush vertically at the base of your lashes, then begin to pull upward and coat your lashes. Zigzag the brush along your eyelashes to help amp up the volume. Don’t forget to coat the backs of your lashes too, that way they’ll be completed covered in the pretty blue hue!
Infatuated with the color blue? If that’s the case, you’ll want to check out our articles How to Wear Blue Lipstick and How to Wear Blue Eye Shadow.
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.