You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50
UNBELIEVA-BROW Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Your Guide to Sulfate-Free Hair Care
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
Find the perfect gift from our carefully curated selection of top beauty favorites
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Get personalized steps for ultimate results
Browse your saved items
Sorry, you must log in to save an item.
We’d be lying if we said we weren’t constantly scrolling through Pinterest in search of the latest hair color trends—it’s our job, after all. And while there’s nothing quite like heading to the salon to switch up your mane (hello, relaxation), sometimes it just isn’t in the cards (or funds) to do so. Luckily, with the help of at-home, permanent hair dye, you can try out new hair colors without breaking the bank.
If you’ve never DIYed your hair color before, we understand how using permanent hair color can be intimidating. After all, it’s not like you can wash the hue out in just one shampoo like the temporary alternative. But permanent hair dye has its perks, especially if you’re set on a specific shade or want to color some unsightly grays. All it takes is the right prep and a little know-how to master using permanent hair color! Below, we’re sharing how you can use permanent hair dye to get a long-lasting color—all in the comfort of your own home.
Before we share how to use permanent hair color on your own, allow us to briefly introduce you to a few of our best at-home permanent hair dyes.
L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color: This permanent hair dye delivers super shiny, luminous color. The formula gives you long-lasting color that’s fade-defying for weeks and weeks.
L’Oréal Paris Féria: Looking for multi-faceted, shimmering color? This permanent hair color will give your mane three times the highlights, delivering intensified, brilliant results.
L’Oréal Paris Excellence Créme Permanent Triple Protection Hair Color: Have grays? No problem. This permanent hair dye is designed with an exclusive triple protection system that deeply cares for your hair with 100% gray hair coverage—even on stubborn grays.
Let’s get down to business! Here’s how to use permanent hair dye at home.
Before you open up your boxed hair color, you’ll want to prepare properly. This means protection for your clothes! Wear an old T-shirt you don’t mind getting a little hair dye on. If you’d rather not part with a shirt, cut a hole in the bottom of a garbage bag for your head, then two holes on each side for your arms. It may not look cute, but it’ll keep your clothes from getting ruined by your permanent hair color! You can also lay a few garbage bags on the floor to catch any accidental drips.
You may want to dye your hair, but we’d bet you’d rather not color your skin in the process. To avoid staining your forehead, cheeks, and neck, apply a thick layer of petroleum jelly to any areas that may come into contact with your hair or the dye. This will serve as a protective barrier that can easily be wiped off when you’re done coloring your strands.
Next up: Section your mane. Split your hair into smaller, more manageable sections. How many will depend on how thick your hair is. Start with just one section hanging free and use a claw clip to secure the rest of your hair out of the way.
Follow the instructions included with your permanent hair color kit to mix your hair dye. This is also a good time to put on a pair of rubber gloves!
You’ll want to apply your hair dye to dry hair. Apply the color as instructed, working section by section. Make sure your hair is saturated and that you aren't missing any spots.
Once your mane is fully coated, wait the allotted time for your hair color to develop. When time is up, hop in the shower and rinse your hair until the water runs clear. You don't need to wash with shampoo unless the hair dye you're using instructs you to—most will tell you to wait. You should, however, follow with conditioner, something at-home color kits often come with.
That’s it! Not too bad, right? Of course, just in case you tire of your hair color, remember that your permanent hue doesn’t have to last forever. Here’s Your Guide to Hair Color Removal.
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.