Sign up to receive beautynews, product samples, couponsand more.
Please enter a valid e-mail address
We're sorry. That email address has already been used.
To see how we may use your information, take a look at our Privacy Policy and terms of use
Thank you.You'll hear from us soon.
You are $75 away from free shipping
$
$0
This Is Why Our Lash Serum Is a Must
VOLUMINOUS® Original Mascara
Unbelieva-brow Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
Meet The Roots
Your Guide to Sulfate-Free Hair Care
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Sorry, you must log in to save an item.
There’s nothing like fresh hair color to boost your confidence and leave you feeling gorgeous. But without the proper hair care routine, color-treated hair can lose its vibrancy, becoming faded, dull, and less-than-lustrous. Whether you now have blonde hair, brown hair, red hair, black hair or bold hair, below you’ll discover ways to make first-day brilliance shine on.
Shampoo and conditioner can be your hair color’s best friends—or fade-inducing foes. To help ensure that your shade doesn’t disappear down the drain, wash with products that have been specially formulated for color-treated hair. Try one of the following pairs!
Have dry hair? Try using the L’Oréal Paris EverPure Moisture Shampoo and L’Oréal Paris EverPure Moisture Conditioner to help smooth and detangle hair while pumping up the hydration.
Looking to boost volume? Try using the L’Oréal Paris Volume Shampoo and L’Oréal Paris EverPure Volume Conditioner to help lift roots and create an overall more voluminous-looking mane.
Loving your new blonde hair color? Try using the L’Oréal Paris EverPure Blonde Shampoo, L’Oréal Paris EverPure Blonde Conditioner, and L’Oréal Paris EverPure Blonde Shade Reviving Treatment to help keep your blonde mane look beautiful, not brassy.
Do your strands need a little help standing up against everyday aggressors? Try using the L’Oréal Paris EverPure Repair & Defend Shampoo, L’Oréal Paris EverPure Repair & Defend Conditioner, and L’Oréal Paris EverPure Repair Remedy Balm to help protect color-treated hair.
Hair is delicate when wet, so shampoo and condition gently to avoid breakage and maintain hair color’s vibrancy. For added color-saving benefits, make sure to wash hair in tepid—not hot—water and towel-dry with a gentle, squeezing motion instead of shaking, rubbing, or twisting it.
No matter how much time and effort you put into your hair, every once in a while, it could benefit from a hair mask. The latest trend in hair care is sheet masks for hair, so try using the L’Oréal Paris EverPure Intense Repair Hair Sheet Mask or L’Oréal Paris EverPure Deep Moisture Hair Sheet Mask. Whichever you choose, open the sheet mask before getting into the shower. Then, after you hop out of the shower, towel-dry your hair and twist and wrap your hair fully into the cap (there’s a sticker to secure the sheet mask!), leave it on for five minutes, and rinse out thoroughly with lukewarm water.
UV rays pose a threat to more than your skin—too much exposure can dull shade intensity and sap shine. To help maintain your best color and protect your hair from the sun, choose products with UV filters. Also, use a heat protectant, like the L’Oréal Paris Advanced Hairstyle SLEEK IT Iron Straight Heat Spray before heat syling. Avoid extensive exposure to sunlight and stay away from pool water—the chlorine can affect your color and may even turn it green. If you have to swim, wear a cap to protect your hair and keep it looking beautiful. Finally, to keep your style—and your hair color—in check, use the L’Oréal Paris Elnett Satin Hairspray in Extra Strong Hold with UV Filter to finish hairstyles.
Begin a regular color cycle. To ensure that your hair color stays beautiful and consistent, it’s a good idea to touch up your roots every 4-6 weeks—unless you want to embrace the root shadow look, which is super-trendy. Use your at-home hair color kit of choice, like the L’Oréal Paris Féria, L’Oréal Paris Superior Preference, or L’Oréal Paris Excellence Creme, for a flawless touch-up and to achieve the most perfect match to your shade.
Next up: 10 At-Home Hair Color Tips for a Gorgeous New Hue.