You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50
UNBELIEVA-BROW Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
Should You Wash Your Hair Before You Color It?
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Our 21 Best Hair Care Tips For Every Hair Type
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
The Best Bangs for Every Face Shape and Hair Type
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
Haircolor Meets Makeup
Match your Brow and Hair Color Shade
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Checkout our weekly live broadcast with tips from our experts
Find the perfect gift from our carefully curated selection of top beauty favorites
Browse your saved items
Sorry, you must log in to save an item.
Enrich your natural color. Add sunkissed highlights. Go for a dramatic change. Whatever your hair color desires, you can get expert results right inside your own home. All it takes is the right formula and a little preparedness. Follow these tips and you’ll be a pro in no time.
If you’re trying a totally new look, a non-permanent color is the way to go. Color is deposited only to the strand’s surface and it’ll lasts through 28 shampoos—ample time to decide if you want to make the full (read: permanent) color commitment.
Petroleum jelly is your friend. Coat your hairline, ears and the back of your neck to create a barrier that will keep formula from staining your skin.
Aim for zero coloring casualties. Wear dark clothing and drape a dark towel around your shoulders.
The strand test is indicated for some very good reasons—everyone’s hair reacts differently and a few minutes of your time spent taking the test is well worth the color confidence that goes along with it. Make sure to check the results in natural light, preferably by a window.
When selecting your color, don’t stray farther than 2 or 3 shades lighter or darker than your original color for the most natural-looking results. Also, remember color does not lighten color so if you have colored your hair previously only using bleach will be able to lighten your hair.
Always keep a record of the color you use. The best way is to cut off the box end and file it away somewhere safe.
Keep a few non-metal clips on hand to organize hair sections, especially if you have long hair. Use a handheld mirror to check the back of your head for any missed spots.
After mixing color, don’t wait to apply it. The formula begins processing immediately, whether it's on your hair or not. To ensure even color results, switch from side to side when applying.
When applying highlights, start a quarter inch from the scalp since natural highlights don’t grow in that way. Towards the ends of hair, you can paint it on a little thicker since sun tends to lighten there the most.
Once you have your gorgeous new shade, always use color-saving shampoo and conditioner to get the longest life out of your color. Advanced Haircare™ Color Vibrancy Nourishing Shampoo and Conditioner are formulated with antioxidant and UV filters to safeguard your color’s vibrancy and shine.
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.