{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "https://www.lorealparisusa.com/beauty-magazine", "name": "Beauty Magazine" } } { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.lorealparisusa.com/beauty-magazine/hair-color", "name": "Bold Ideas From Hair Color Pros" } } { "@type":"ListItem", "position": 3, "item": { "@id": "https://www.lorealparisusa.com/beauty-magazine/hair-color/hair-color-trends", "name": "Hair Color Trends" } } ] }

Superior Preference: Color That Says Own It

Superior Preference Hair Color launched in 1973, introducing the brand’s now iconic tagline “Because I’m Worth It” for the first-time. Written by a female copywriter, those four words struck an immediate chord as a celebration of self-worth and confidence and became an unofficial call-to-action for women. Now, the brand is amplifying that message even further with the launch of the Superior Preference #OWNIT campaign—a rallying cry for women everywhere to truly own, celebrate, and be proud of who they are, their personal achievements, and the decisions they’ve made in life—even when it comes to their hair color.

{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.lorealparisusa.com/beauty-magazine", "name": "Beauty Magazine" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "https://www.lorealparisusa.com/beauty-magazine/hair-color", "name": "Bold Ideas From Hair Color Pros" } } , { "@type":"ListItem", "position": 4, "item": { "@id": "https://www.lorealparisusa.com/beauty-magazine/hair-color/hair-color-trends", "name": "Hair Color Trends" } } , { "@type":"ListItem", "position": 5, "item": { "@id": "https://www.lorealparisusa.com/beauty-magazine/hair-color/hair-color-trends/superior-preference-own-it-campaign", "name": "superior-preference-own-it-campaign" } } ] }