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How to Rock the Pagenta Hair Color Trend

Hair Color Trends

How to Rock the Pagenta Hair Color Trend How to Rock the Pagenta Hair Color Trend How to Rock the Pagenta Hair Color Trend

Pagenta: what sounds like a not so pretty word is one of the most eye-catching, head-turning hair colors on the beauty scene in 2018. Characterized by a beautiful blend of purple and magenta hair, the pagenta hair color trend is customizable for every skin tone, meaning everyone can get in on the of-the-moment beauty look. Before you go dousing your strands with purple and magenta hair dye, take a moment to read through this article for everything you need to know about permanent and semi-permanent hair color options, the way to care for your new pretty ‘do, and everything in between.


As with all rainbow-inspired hair colors, jewel-toned hues like pagenta can require quite a bit of work to achieve. If you’re starting with a dark base color, then you’ll need to bleach your hair first in order for your pagenta shade to show up—and the darker your base color, the more sessions it may take to reach your desired shade. In addition to that, color-treated hair should be cared for differently—so you’ll want to make a few changes to your hair care routine once you’ve gotten your dye job. Visiting a pro colorist is always a good option, as he or she can help guide you through the process. If you don’t want all-over color, consider asking your colorist to add a pagenta hue just to your ends for an on-trend ombré look. That being said, you can get the look at home as well (we’ve got instructions on doing so below!).


The L’Oréal Paris Colorista Semi-Permanent Hair Color collection has an array of hair colors that could work for creating this look, including Maroon, Burgundy, Purple, and Hot Pink. Depending on the colors you choose, they can be used on brunette, blonde, bleached, or highlighted hair. Just know that if you have brown hair, you’ll need to bleach your hair first before using some of these shades. If you’re looking for an easier solution to this trendy strand look and don’t mind it washing down the drain with your next shower, spritz your hair with the L’Oréal Paris Colorista 1-Day Spray in Hot Pink. When sprayed over brown or black hair, this colorful hair spray instantly creates that much-loved pagenta hue. For a longer-lasting pagenta hair color, reach for permanent hair dye or head to the salon.


We’ve said it before and we’ll say it again—color-treated hair requires a special level of commitment and care to keep it in tip-top condition. Follow the five tips below and caring for your color-treated mane will be easier than you could’ve ever imagined.

1. Switch to a system of shampoo, conditioner, and hair mask that’s specially formulated for color-treated hair. It’s time to break up with your old shampooconditioner, and other hair care products. Instead, try using a system formulated for colored hair, like the L’Oréal Paris EverPure Repair & Defend ShampooL’Oréal Paris EverPure Repair & Defend Conditioner, and L’Oréal Paris EverPure Repair Remedy Balm.

2. Turn down the heat. Taking a hot shower might feel great, but it’s not exactly the best thing in the world for your hair. Super-hot temps can strip your strands of essential oils, leaving hair dry and dull-looking. Not what you want when you have pagenta hair!

3. Use heat protectants. Love hot tools? Who doesn’t! If you find yourself wanting to blow-dry, straighten, or curl your color-treated hair, just make sure to use a heat protectant, like the L’Oréal Paris Advanced Hairstyle SLEEK IT Iron Straight Heatspray, first.

4. Let your hair air dry. You don’t have to use heat tools to style your hair. For those days when you want a break or are in a rush to make it out the door on time, air dry your hair. After hopping out of the shower, reach for a wave-enhancing hair spray, like the L’Oréal Paris Advanced Hairstyle AIR DRY IT Wave Swept Spray, and apply it towel-dried hair to add shape and texture to your strands.

5. Visit the salon for a gloss. There’s nothing worse than noticing that your pagenta hair color has started to dull. But hitting up the salon to get a gloss can help keep your pagenta hair color looking shiny.

If you decided to go the semi-permanent route, prepare for your next hair color with our article, How to Get a Sweet Cotton Candy-Inspired Hair Color.