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PSA: Check Out These Three Striking Shades of Féria Hair Color

Hair Color Trends

Our edgiest line of hair color hues includes three stylish shades we have a feeling you’ll want to try ASAP. Here, we’re introducing you to a few fashionable, bold shades of our Féria permanent hair color that are perfect for your next mane makeover. Inspired by the runway, our Feria line offers intensified, brilliant results. Beyond offering multi-faceted, shimmering color, it’s also gentle and deep conditioning on strands. But back to the colors! We’ve got shade options to share in three different color categories: vibrant red, pristine platinum, and bright black. Which one will you choose? Keep reading to learn more about each hue. Whichever one you choose, remember to follow the instructions that come inside the box—even if you’re a seasoned DIY colorist.


L'Oréal Paris Féria Power Reds Medium Auburn/Cherry Crush: One of our favorite sweet fruits is available in hair color form—and we couldn't be happier. This power red hue is bright, yet also sophisticated. Inside the hair color kit, you'll find an exclusive power booster with an extra shot of pure dyes to amp up your color. Just add it to the color mix to boost its power.


L'Oréal Paris Féria Extreme Platinum: Blonde locks are gorgeous, but how about taking things a step further? The super light locks of your dreams are within reach, as this Féria Platinum can lighten hair up to seven levels. The result? Prismatic, shimmering platinum tresses. And if you're worried about your blonde strands becoming brassy, know that the included anti-brass conditioner has your back. 


L'Oréal Paris Féria Bright Black: Gone are the days of black hair falling flat and looking totally one-dimensional. This black shade redefines black hair colors with three vibrant tones, leaving you with a reflective, cool dark mane. That's right, a black hue that truly shines. 


Next: How to Prep for an At-Home Hair Color Session