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Hair Color Trends

Know the hair color trends and find your next hot hair color with our must-have popular new colors.

Hair Color

Bethel's Story: 'I Never Lie About My Age'

Fashion director Bethel skips the trendy salon. Her little secret? Superior Preference

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Hair Color

Do Blondes Have More Fun? Meet Lori

Real haircolor stories. Meet platinum bombshell Lori and hear why Superior Preference is her only head-turning color.

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