You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50
UNBELIEVA-BROW Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Your Guide to Sulfate-Free Hair Care
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
Haircolor Meets Makeup
Match your Brow and Hair Color Shade
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Checkout our weekly live broadcast with tips from our experts
Find the perfect gift from our carefully curated selection of top beauty favorites
Browse your saved items
Sorry, you must log in to save an item.
Superior Preference® has been voted #1 home hair color for 3 years in a row, by Allure readers but what exactly is it that makes it the gold standard of hair color? Read on to find out.
You don’t have to hit the salon to get silky, brilliant color from roots to ends. Superior Preference® hair color is translucent, meaning it’s able to reflect lots of light and maintain a healthy appearance.
Forty-seven rich hues, ranging from lustrous blonde to fiery auburn to smoldering ebony, make it easier than ever to find your match. Feeling bold? Experimenting with colors from the Preference line is a great way to express different facets of your personality—and it can help you settle on your all-time favorite shade.
When you discover your perfect color, don’t be afraid to get attached. Preference® color stays true thanks to a patented breakthrough fade-defying system that keeps it consistent and vibrant for up to 8 weeks—without turning dull or brassy.
Follow up with a restorative conditioning treatment that will seal in the health of your hair. Care Suprême® Conditioner is infused with Vitamin E and contains luxuriously creamy ingredients to help keep your mane hydrated and resilient. The built-in UV filter helps lock in first-day color and shield it from harsh elements. Try it and see for yourself why the gentle Superior Preference® post-color care is adored almost as much as the hair color itself.
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.