Sign up to receive beautynews, product samples, couponsand more.
Please enter a valid e-mail address
We're sorry. That email address has already been used.
Thank you.You'll hear from us soon.
You are $75 away from free shipping
3 Mermaid Lip Looks to Rock All Summer Long
VOLUMINOUS® Lash Paradise Washable Mascara
COLOUR RICHE® Matte Lipstick
Multi-Masking Recipes For Every Combination Skin Type
PURE-CLAY Detox & Brighten Cleanser
PURE-CLAY Clear & Comfort Face Mask
6 Low Maintenance Hair Color Ideas for Summer 2017
COLORISTA Semi-Permanent Hair Color
MAGIC Root Cover Up
How to Manage Split Ends (Without Losing Length)
HAIR EXPERT Extraordinary Clay Shampoo
HAIR EXPERT Total Repair 5 Damage Erasing Balm
5 Pretty Short Hairstyles for Summer 2017
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Sorry, you must log in to save an item.
Superior Preference® has been voted #1 home hair color for 3 years in a row, by Allure readers but what exactly is it that makes it the gold standard of hair color? Read on to find out.
You don’t have to hit the salon to get silky, brilliant color from roots to ends. Superior Preference® hair color is translucent, meaning it’s able to reflect lots of light and maintain a healthy appearance.
Forty-seven rich hues, ranging from lustrous blonde to fiery auburn to smoldering ebony, make it easier than ever to find your match. Feeling bold? Experimenting with colors from the Preference line is a great way to express different facets of your personality—and it can help you settle on your all-time favorite shade.
When you discover your perfect color, don’t be afraid to get attached. Preference® color stays true thanks to a patented breakthrough fade-defying system that keeps it consistent and vibrant for up to 8 weeks—without turning dull or brassy.
Follow up with a restorative conditioning treatment that will seal in the health of your hair. Care Suprême® Conditioner is infused with Vitamin E and contains luxuriously creamy ingredients to help keep your mane hydrated and resilient. The built-in UV filter helps lock in first-day color and shield it from harsh elements. Try it and see for yourself why the gentle Superior Preference® post-color care is adored almost as much as the hair color itself.