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Gray Hair Coverage

Cover gray hair with flawless results. Find the best color to cover your gray hair, and get rid of grays.

Hair Color

Bethel's Story: 'I Never Lie About My Age'

Fashion director Bethel skips the trendy salon. Her little secret? Superior Preference

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Hair Color

Shine On, Strands: Transform Tresses with Excellence Age Perfect

Our first haircolor for maturing hair, formulated with Pro-Keratine complex for beautifully blended blonde.

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