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The Brunette's Guide to Maintaining Beautiful Color

Color Treated Hair

The Brunette's Guide to Maintaining Beautiful Color The Brunette's Guide to Maintaining Beautiful Color The Brunette's Guide to Maintaining Beautiful Color

After dyeing your hair the perfect shade of chocolate brown, you might find yourself wondering how exactly you can keep your beautiful new color from fading. Nope, it turns out that blondes aren’t the only ones who have to change up their hair care routine to keep their color in check. The good news is there are plenty of things you can do to help maintain your luscious brown hue and keep your hair looking and feeling its best after you’ve dyed it. Not sure where to start? We’ve got you covered! Add these six tips to your hair care arsenal—your brown hair deserves some love!

1. Switch to a Color-Safe Shampoo and Conditioner

When you hop in the shower, reach for a shampoo and conditioner that are specifically formulated for color-treated hair. Try the L’Oréal Paris Color Vibrancy Intensive Shampoo and L’Oréal Paris Color Vibrancy Intensive Conditioner, which are formulated with an antioxidant + UV filter and ceramide to help preserve color and mend damaged, processed hair fibers. Apply the shampoo to wet hair, massage it into a lather, then rinse. Follow up by applying the conditioner and leave it on for one to three minutes, then rinse.

2. Try Shampooing Your Hair Less Often

While we’re on the subject of shampoo, think about shampooing your hair less often than you normally do (after all, you don’t want to send your color down the drain!). Nervous about your hair looking greasy? Keep a dry shampoo, like the L’Oréal Paris Hair Expert Extraordinary Clay Dry Shampoo on hand to use on the days you don’t shampoo. The dry shampoo is formulated with three refined clays to help absorb excess oil at the roots and refresh hair—without any residue (a must if you have dark brown locks!).

3. Rinse Your Hair with Lukewarm Water

Taking a hot bath or shower might feel super-relaxing, but the high temp can do a number to both your skin and hair. Instead, rinse your hair with lukewarm water the next time you wash your hair.

4. Temporarily Cover Gray Roots

If the reason to color your hair is to conceal gray roots, you can temporarily mask them with a root cover up, like the L'Oréal Paris Root Cover Up for Brunettes, which is lightweight and lasts one shampoo. To use the root cover up, shake the can well and then hold it four to six inches away from your hair. Spray the color onto new growth and partly through the length of your hair to blend in the color.

5. Give Your Hair a Break from Heat Styling

If you’ve recently dyed your hair a pretty shade of chestnut brown, why not show the color off alongside your natural texture? Using excessive heat can damage your hair, so put your blow-dryer, curling wand, and flat iron away for a while and air dry your hair instead. (Bonus: You’ll save some serious time and effort!) Here are three products from L'Oréal Paris you can apply to wet hair:

L'Oréal Paris Advanced Hairstyle AIR DRY IT Ruffled Body Mousse

Take an egg-sized amount of mousse and apply it to clean, damp hair, evenly distributing it from roots to ends. Scrunch your hair—that’s all you have to do!

L'Oréal Paris Advanced AIR DRY IT Wave Swept Spray

Spritz this wave spray through towel-dried hair and scrunch. If your hair is naturally straight, braid it after applying the spray to help create soft waves.

L'Oréal Paris Advanced Hairstyle AIR DRY IT Undone Style Cream

Apply a small amount to clean, damp hair, evenly distributing it from roots to ends with your fingers. You can also apply a tiny bit to ends once your hair is dry.

6. Use a Hair Mask Once or Twice a Week

If your brunette hair is feeling a little on the dry side, it could be worth adding a hair mask to your routine once or twice a week. Try the L’Oréal Paris Color Vibrancy Intensive Ultra Recovery Mask. After shampooing, apply the mask and leave it on for three to five minutes, then rinse thoroughly.