You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50
UNBELIEVA-BROW Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Your Guide to Sulfate-Free Hair Care
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
Stand Up Against Violence
Street Harassment Ends Here.
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Get personalized steps for ultimate results
Find the perfect gift from our carefully curated selection of top beauty favorites
Browse your saved items
Sorry, you must log in to save an item.
If there’s one hair care product we’re seeing more and more of lately, it’s purple shampoo. On the other hand, something we haven’t heard a ton about is purple shampoo for brown hair. Often touted as a brightening, brass-busting shampoo for blonde hair, purple shampoo actually works to neutralize yellow and orange hues in colored hair of various shades. So, there’s no need for brunettes to feel left out. But you may still be wondering what the point of using purple shampoo on brown hair is. Below, we’re breaking down everything you need to know about purple shampoo for brown hair, including how to use it in your hair care routine.
First thing’s first, can you use purple shampoo on brown hair? We already touched on this, but yes, you can use purple shampoo on brown hair. If you have a mane of dark brown hair, using a purple shampoo won’t be particularly effective. However, if you have brown hair with highlights, the purple shampoo will tone your lightened strands.
What about black hair? The answer is yes again! Think of purple shampoo as a product not just for blondes but for blonde, silver, or highlighted hair.
Okay, so what exactly will using purple shampoo on brown hair do to your strands? Well, it’s pretty similar to the effect of using purple shampoo on blonde hair. If you’re a brunette with highlights, you’ll want to listen up. Things like UV rays, excessive heat styling, and even the minerals in your water can turn your hair brassy. Brassiness, to clarify, refers to yellow and orange undertones that develop in colored hair over time.
While your highlights might look perfect immediately post-coloring, a few weeks later could be a different story. Because purple sits across from orange on the color wheel (remember this from elementary school art class?), it works on color-treated hair to neutralize brassy, orange tones. Pretty cool, right? This little art equation works regardless of your base color—if you have brassy blonde highlights, you can use purple shampoo to counteract the unwanted tones.
If you’re a brunette, this whole purple shampoo thing is probably pretty new to you, meaning you may still be wondering about some of the basics. Like, does purple shampoo clean your hair, or do you need to follow up with another product? Good news, you won’t be extending your hair care routine. Just like your usual shampoo, purple shampoo works to cleanse your scalp and strands. There’s no need to shampoo twice—purple shampoo does it all in one fell swoop.
Now that you know more about the benefits of purple shampoo for brown hair, it’s time to try it out for yourself. But, which purple shampoo should you pick? Take a walk down the hair care aisle at your drugstore, and you’ll notice more and more purple shampoo products popping up. Allow us to narrow down your options by introducing you to our best purple shampoos.
L’Oréal Paris EverPure Brass Toning Purple Sulfate Free Shampoo: Formulated with hibiscus and purple dye, it works to neutralize unwanted yellow and orange undertones. Use it in tandem with the L’Oréal Paris EverPure Brass Toning Purple Sulfate Free Conditioner to deeply moisturize and neutralize brassy tones.
L’Oréal Paris Elvive Color Vibrancy Purple Shampoo for Color Treated Hair: This color-correcting shampoo is enriched with purple pigments to neutralize brass and help keep color vibrant in between colorings. For best results, follow with the coordinating conditioner, the L’Oréal Paris Elvive Color Vibrancy Purple Conditioner for Color Treated Hair.
Now that you’ve picked out your purple shampoo, let's talk about how—and how often—to use it in your hair care routine. Generally, you won’t need to use purple shampoo every day. You can use it one to three times per week in place of your regular shampoo, or simply whenever you notice your strands beginning to show signs of brassiness. To maximize the benefits, you’ll always want to use your purple shampoo with purple conditioner. Also, always be sure to wash with lukewarm water, since hot water can strip your hair of its natural oils, which can cause your color to fade more quickly. Here’s a quick two-step breakdown.
Hop in the shower and wet your hair—just like with any other shampoo, make sure your strands are completely saturated with water before you suds up. Then gently massage the purple shampoo onto your hair and scalp, work it into a thick lather, and rinse thoroughly. Make sure to follow the instructions on whichever product you’re using to determine how long to let your purple shampoo sit. If you have a fear of tinting your hair purple, the trick is to only apply purple shampoo (and conditioner) for the allotted amount of time!
After you’ve thoroughly rinsed out your shampoo, it’s time to condition—don’t ever skip this step! Apply your conditioner, focusing it mainly on your lengths and ends. Leave it on for the directed amount of time in order to let the purple pigments do their thing. Once time is up, rinse out your conditioner with lukewarm water.
And that’s all there is to it. Hello, beautiful, not brassy strands! Next, if all this talk of brown hair with highlights has you craving a hair color touch-up, check out The Best Highlights and Lowlights for 2019.
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.