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When it comes to getting rid of brassiness, purple shampoo is the most valued player in your hair-care routine. And even though you may have thought purple-colored products were only reserved for your friends with silver and blonde tresses, we’re here to tell you that purple shampoo, masks and conditioners can also be helpful at neutralizing unwanted tones in some brown or black hair. Not only can it help tone color treated hair, but the right routine can also give you brighter, healthier-looking locks. But there are caveats. Below, we’re breaking down everything you need to know about purple shampoo for darker hair, including how to use it in your hair care routine.
The short answer: Yes, you can use purple shampoo on darker hair colors. If you have a full mane of dark brown hair, using a purple shampoo won’t be particularly effective. However, if you have dark hair with highlights, the purple shampoo will tone your lightened strands. To incorporate a purple shampoo into your routine, just swap out your regular shampoo for a purple option. It’ll still clean your hair and scalp like a traditional shampoo, but it has an added toning factor that will balance out color treated strands.
Everything from UV rays and excessive heat styling to the minerals in your water can turn your hair brassy and pick up orange or yellow undertones a few weeks after coloring. Because purple sits across from orange on the color wheel, purple hair treatments will neutralize the unwanted tones and help your hair look fresher. Using purple shampoo on dark hair will have a pretty similar effect as it does on blonde hair by neutralizing brassiness.
Generally, you won’t need to use purple shampoo every day. You can use it one to three times per week in place of your regular shampoo or just as a little refresher when you start to notice brassiness creeping in. To maximize the benefits, you’ll always want to use your purple shampoo with purple conditioner. Just follow the instructions on the product to really maximize the benefits of the products and let the purple pigments do their thing.
Really want to up the ante? Incorporate a purple toning mask, like the L’Oréal Paris EverPure Sulfate-Free Anti Brass Purple Toning Treatment, into your routine. It’s a once weekly treatment that works to neutralize brassiness in just five minutes. Reach for it whenever you're in need of a hair-boosting savior!
L’Oréal Paris EverPure Brass Toning Purple Sulfate Free Shampoo: Formulated with hibiscus and purple dye, this shampoo works to neutralize unwanted yellow and orange undertones. Pair it with the L’Oréal Paris EverPure Brass Toning Purple Sulfate Free Conditioner for added moisture.
L’Oréal Paris Elvive Color Vibrancy Purple Shampoo for Color Treated Hair: This color-correcting shampoo is enriched with purple pigments to neutralize brass and help keep color vibrant in between colorings. For best results, follow up with the coordinating conditioner, the L’Oréal Paris Elvive Color Vibrancy Purple Conditioner for Color Treated Hair.
Next: Our Best Purple Shampoo for Silver Hair
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