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If you have blonde hair, you better start taking notes: We’re about to let you in on a hair care secret that will help keep your locks looking golden. We’ll cut right to the chase: The one product every blonde absolutely needs in their shower is a purple shampoo. Yes, you read that right—purple shampoo. A couple of days after you’ve colored your hair (whether you had it done at the salon or DIY-ed it at home), you may notice your blonde looking, well…less blonde and a lot more brassy. Your vibrant, shiny blonde color can fade and become brassy over time due to a variety of reasons ranging from spending time in the sun to swimming in chlorine. Here’s everything you need to know about purple shampoo and how to keep your blonde hue looking fresh.
In order to help manage your colored blonde shade, it’s important to know how to use a purple shampoo correctly. If you are a lighter blonde, make sure to follow the instructions and be careful not to overdo it with the purple shampoo products, as you may develop a bluish tinge. If this does happen to you, don’t freak out: Just wash your hair again and the color should fade.
Purple shampoo isn’t the only way you can help keep your colored hair’s blonde hue lustrous and fresh. There are other products out there that are also formulated to help address brassiness. From hair masks to treatment shampoos, add these to your beauty arsenal.
In addition to using a purple shampoo sparingly, you can also preserve your hair color using the system of L’Oréal Paris EverPure Blonde Shampoo, L’Oréal Paris EverPure Blonde Conditioner, and L’Oréal Paris EverPure Blonde Shade Reviving Treatment. The system is formulated especially for blondes and specifically designed to neutralize brassiness many blondes face.
Step 1: Shampoo. To use the L’Oréal Paris EverPure Blonde Shampoo, apply it to wet hair, massage gently into a thick lather, and rinse thoroughly.
Step 2: Conditioner. Then, follow up with the L’Oréal Paris EverPure Blonde Conditioner. Leave the conditioner on for one to two minutes to really lock moisture in before washing it off.
Step 3: Mask. Once a week, after shampooing, apply the L’Oréal Paris EverPure Blonde Shade Reviving Treatment on towel-dried hair and leave on for three to five minutes. Rinse thoroughly.