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L'Oréal Paris x Isabel Marant Collection
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If you have blonde hair, you better start taking notes: We’re about to let you in on a hair care secret that will help keep your locks looking golden. We’ll cut right to the chase: The one product every blonde absolutely needs in their shower is a purple shampoo. Yes, you read that right—purple shampoo. A couple of days after you’ve colored your hair (whether you had it done at the salon or DIY-ed it at home), you may notice your blonde looking, well…less blonde and a lot brassier. Your vibrant, shiny blonde hair color can fade and become brassy over time due to a variety of reasons ranging from spending time in the sun to swimming in chlorine. Here’s everything you need to know about purple shampoo and how to keep your blonde, color-treated hair looking fresh.
To understand why purple shampoo is a must-have for brassy blondes, all you have to do is think about color theory. Purple and yellow are opposites on the color wheel, which means they can be used to counteract one another. See where this is going? Since blonde hair that’s turned brassy looks yellow, a pigmented purple shampoo can actually neutralize the yellow hue and take you back to the blonde color you wanted in the first place.
In order to help manage your colored—i.e. not natural—blonde shade, it’s important to know how to use a purple shampoo correctly. If you are a lighter blonde, make sure to follow the instructions and be careful not to overdo it with the purple shampoo products, as you may develop a purplish tinge. If this does happen to you, don’t freak out: Just wash your hair again and the color should fade.
Editor’s tip: Want to see what your locks would look like with an ultra-temporary lavender tint? Letting your purple shampoo sit on your locks for a little extra time might just do the trick. Of course, you can also use the L’Oréal Paris Colorista 1-Day Spray in Pastel Lavender for another option that washes right out.
Purple shampoo isn’t the only way you can help keep your hair’s blonde hue lustrous and fresh. There are other products out there that are formulated to help address brassiness, including hair masks and treatment shampoos. In addition to using a purple shampoo sparingly, preserve your hair color by adding the system of L’Oréal Paris EverPure Blonde Shampoo, L’Oréal Paris EverPure Blonde Conditioner, and L’Oréal Paris EverPure Blonde Shade Reviving Treatment to your beauty arsenal. The system is formulated especially for blondes and specifically designed to neutralize the brassiness many blondes face. Here’s how to incorporate the product trio into your hair care routine:
Hop into the shower and saturate your hair with water before applying the blonde hair reviving shampoo to your wet hair. Gently massage the shampoo into your hair, creating a thick lather, then rinse thoroughly. Be sure to use lukewarm water, as turning the temperature too high could damage and dry out your hair.
When your strands are free of any suds, follow up with conditioner. Apply it, focusing the product on the ends of your hair. Then, leave the conditioner on for 1-2 minutes (time you can use to exfoliate your body or start shaving) to really lock in the moisture. When your 1-2 minutes is up, rinse out with more lukewarm water.
Shampooing and conditioning shouldn’t be the full extent of your hair care regimen. Your blonde locks need a hair mask, too! Once a week, after shampooing and towel-drying your hair, apply the blonde shade reviving treatment instead of conditioner. Let the mask sit on your hair for 3-5 minutes, then rinse thoroughly.
Next up: 10 Hair Color Tips for Blonde Hair.