The 6 Biggest Pinterest Beauty Trends For Winter 2020-21

If you’re searching for the biggest beauty trends, you’ve likely gone down the rabbit hole that is Pinterest. Pinterest is one of the most popular social media platforms for scoping out the latest and greatest in the beauty scene.  While you may not have time to scroll endlessly through your feed, we’ve gone ahead and done all the work for you—compiling the hottest winter beauty trends. Keep reading to discover the six biggest Pinterest beauty trends for winter 2020-21. With makeup to hair color to skin care, you’ll surely get a beauty look that’s pin-worthy.

PINTEREST BEAUTY TREND #1: NATURAL MAKEUP

While natural makeup looks aren’t a new trend, simple makeup has been taking over our Pinterest feeds. The best part about this makeup trend is that it not only looks totally gorgeous, but it’s also super easy to recreate. Follow the steps below to get the look:

STEP #1: CREATE YOUR BASE

To start your natural makeup look, you’ll want to perfect your complexion without taking away from your natural beauty. First, apply the L’Oréal Paris Infallible Pro-Glow Makeup Lock Primer to smooth out any imperfections and allow your makeup to last all day. Then, use the L’Oréal Paris Infallible Blend Artist Foundation Blender to buff out the L’Oréal Paris Infallible Pro-Glow Foundation. This foundation offers medium coverage, allowing it to conceal any flaws without completely masking your beautiful skin. It also has a radiant, glowy finish that’s ideal for a natural makeup look.

STEP #2: ADD SOME COLOR

Warm up your makeup look by applying a little bronzer. Use the L’Oréal Paris True Match Lumi Bronze It Bronzer to contour your cheeks, nose, and temples. Then, pop a neutral blush onto your cheekbones. At the moment, we’re particularly loving coral hues, like the L’Oréal Paris Infallible Longwear Blush Shaping Sticks in Cheeky Dimension.

STEP #3: DEFINE YOUR EYES

Once you’ve finished your face makeup, it’s time to move onto your eyes. First, use a brow mascara, like the L’Oréal Paris Brow Stylist Boost & Set Brow Mascara, to define your brows. Then, grab your eyeshadow! We’re fans of using an eyeshadow palette with all the shades you need, like the L’Oréal Paris Colour Riche Pocket Palette Eye Shadow in Boudoir Charme. Start by applying a medium brown shade on your lid. Then, define your crease with a dark brown shadow before popping a lighter shade around your inner corner!

STEP #4: PUMP UP YOUR LASHES

No eye makeup look is complete without a few coats of mascara. For this natural makeup look, we recommend using a brown mascara like the L’Oréal Paris Air Volume Mega Mascara, Lightweight Mega Volume washable in Black Brown for gorgeous volume.

STEP #5: PAINT YOUR POUT

You can’t leave your pout out of the mix. Seal the deal with kissable lips by applying the L’Oréal Paris Colour Riche Satin Lipstick in Fairest Nude.

PINTEREST BEAUTY TREND #2: BALAYAGE HAIR

The balayage craze is a hair color trend we hope never goes away. Luckily, it isn’t disappearing anytime soon as it’s already one of the biggest Pinterest beauty trends this winter. You can opt for anything from purple balayage to chili chocolate hair. No matter which shade you choose, there are quite a few unique variations of this popular hair highlighting technique that will make a lasting impression.

PINTEREST BEAUTY TREND #3: RED HAIR

Red isn’t only a popular color around the holidays! For winter 2020, Pinterest users are dreaming of manes decked in a vibrant red hue. Best of all, anyone can pull off red locks. We promise there’s a red hair color that’s perfect for you—and your skin tone—so you can sport this stunning hair color trend in a flattering way. Just head over to our article, 33 Best Cool, Warm, and Neutral Red Hair Colors for 2020, to see for yourself!

PINTEREST BEAUTY TREND #4: SHORT HAIRCUTS

The New Year acts as a fresh start for many people—and changing beauty looks are proof of this outlook. One way you’re sure to see people mixing things up at the start of the year is by chopping their locks shorter. Even Pinterest has deemed short haircuts a winter 2020 must! Click right over to our article, 5 Short Hairstyles That Will Inspire You To Cut Your Hair This Winter, for some inspo.

PINTEREST BEAUTY TREND #5: HAIR MASKS

This winter, we’re embracing self-care and giving our locks some extra TLC. That’s why it’s no wonder hair masks are one of the biggest Pinterest trends for winter 2020! For an extra nourishing take on this trend, try the L’Oréal Paris EverPure Repair Remedy Balm. This rich formula restores strength and brilliance strand by strand for stronger, shinier hair. Kick things off by washing your strands with the L’Oréal Paris EverPure Repair & Defend Shampoo and L’Oréal Paris EverPure Repair & Defend Conditioner. Once complete, massage the product onto wet strands and distribute it through the ends. Let it sit for three to five minutes and rinse with lukewarm water.

PINTEREST BEAUTY TREND #6: OILY SKIN CARE ROUTINES

Believe it or not, you can still have oily skin during the winter—and this Pinterest beauty trend is centered around just that! After all, unwanted shine can instantly spoil your beauty look. That's why locking down the right skin care routine will help you keep a greasy-looking complexion at bay. Here’s our Best Skin Care Routine For Oily Skin.

Next: If you’re down to explore new beauty trends to take your winter 2020-21 routine to the next level, we’ve got you covered. Check out our article, 6 Tik Tok Makeup Trends You Need To Try, for some pointers.