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Are you always hunting down the latest beauty trends? A serious makeup junkie? Lover of all things skin care? Constantly trying new hairstyles? If you’re obsessed with everything beauty like we are, you’re probably dying to get the inside scoop on Beautycon 2018. This past April and July, L’Oréal Paris took part in the New York and Los Angeles Beauycon events. Read all about it here!
For Beautycon 2018, L’Oréal’s booth was centered around a “Glamping” theme. The inspiration for the theme came from an influencer trip we took to Palm Springs, which featured our line of highlighters. We hosted an evening of glamping to inspire creating a “fire-lit” glow with illuminating products. The booth featured a few key things that helped bring it all together, including a “You Glow Girl” neon sign, a neon fire pit, and faux vines laced with light pink roses. So fun!
For Beautycon 2018, L’Oréal chose to showcase products from the L’Oréal Paris True Match™ Lumi Collection, plus the palette from the L’Oréal Paris Paradise Collection. If you couldn’t make it to the event, read about some of the products we had on display below!
L’Oréal Paris True Match™ Lumi Shimmerista Highlighting Powder: Of course, a glowing highlighter had to be present for this glamping trip! This loose highlighting powder illuminates your complexion with a natural glow and prismatic finish. The best part: it can be used on your face and body for an all-over glow.
L’Oréal Paris True Match™ Lumi Glotion Natural Glow Enhancer: This highlighting glow lotion instantly hydrates skin and leaves it with a luminous finish. You’ll be left with a healthier, brighter-looking complexion.
L’Oréal Paris True Match™ Lumi Bronze It Bronzer: This sun-kissed bronzer can be used on the face and body. Its buildable formula will give you an instant lit-from-within look.
L’Oréal Paris True Match™ Lumi Glow Amour Glow Boosting Drops: These glow drops can be worn alone, with makeup, or mixed with your favorite skin care products. The revolutionary drops give your skin an instant dewy, glowing look. The lightweight formula blends seamlessly onto skin making it easy to build luminosity.
L’Oréal Paris Paradise Enchanted Scented Eyeshadow Palette: This palette contains 12 warm, captivating eye shadow shades with various finishes. Each shadow is ultra-blendable, has a soft, velvety texture, and offers rich color pay off. Bonus: the palette is infused with an enchanting fruit scent—yum!
Those who visited the L’Oréal Paris booth were able to sample the featured products, which brought about a ton of buzz. There were also plenty of photo opportunities with our Insta-worthy decorations and a 360-degree photo booth!
This year, we hosted a number of influencers at our booth. We also had several freelance makeup artists applying the Lumi products and the Paradise palette to Beautycon attendees for a quick, glamp-worthy glow.
Want the inside scoop on another happening event? Head over to our article, Insider's Look: The Havana Camila Cabello Collection Event.