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Americans are usually playing catch up when it comes to beauty trends. Korean beauty has been huge in the states for a while now, but more and more people are starting to pick up on Japanese beauty trends. Japanese skin care is all about tradition, while Japanese makeup is all about doing the unexpected. Here is our guide to the Japanese skin care and makeup trends that will alter your entire beauty routine for the better.
Japanese beauty, aka J-Beauty, places an importance on the softness of skin. American skin care tends to involve harsher exfoliation and chemical formulas, while Japanese skin care has a more nourishing philosophy. To embrace their outlook, replace intense exfoliators with gentle hydrating toners.
Cleansing is an important part of Japanese culture. Most Japanese men and women cleanse both in the morning and at night—something the American Academy of Dermatology also happens to recommend. They believe in a gentle but deep cleansing, which includes removing your makeup before you cleanse your face.
You can mimic this deep cleanse by removing your makeup with a micellar water, like L’Oréal Paris Micellar Cleansing Water Waterproof Makeup Remover for All Skin Types, and following it with a gentle cleanser such as the L’Oréal Paris Ideal Clean All Skin Types Foaming Gel Cleanser. If you have mature skin, you can also try the L’Oréal Paris Age Perfect Nourishing Cream Cleanser.
Bathing rituals are also important to the Japanese. In addition to cleaning your body, it acts as a form of meditative practice, washing the worries of the day off. To recreate a Japanese-style bath at home, first take a shower to cleanse your body. Then, pour some bath salts in before you step into the hot water. Sit tight for 20-30 minutes and keep a glass of water nearby in case you start to overheat. Afterwards, you’ll feel clean and relaxed.
Monochromatic pink is not a look many Americans wear on a daily basis, but in Japan it’s all the rage. A prominent pink eye shadow paired with pink blush and glossy pink lips. To get the look, try L’Oréal Paris Infallible 24 HR Eye Shadow in Always Pearly Pink, L’Oréal Paris True Match™ Blush in Baby Blossom, and L’Oréal Paris Colour Riche Lipstick Shine Lipstick in Sparkling Rose.
Full lashes are lusted after in Japan. You can also achieve baby doll-like lashes with a volumizing waterproof mascara, like the L’Oréal Paris Voluminous Lash Paradise Waterproof Mascara or L’Oréal Paris Voluminous Feline Waterproof Mascara.
Glossy lips made a comeback this past year, and now we’ve found the happy medium between ultra-glossy and super-matte. Lip tints have a natural finish while still having a pigmented color that lasts. If you don’t have the perfect product in your collection, try smoothing on your favorite glossy lipstick, then blot with a tissue.
Single-color eyeshadow makes an effortless statement. Just use the same color on your lid, crease, and undereye (so easy!) and you’ll be rocking this trend in no time. In Japan, bright colors are popular in this trend, but if you want to make it everyday material, try L’Oréal Paris Colour Riche Monos Eyeshadow in Pain Au Chocolat or Violet Beaute.
From rounded-edge cat-eyes to brightly-colored underliner, eyes are making a statement in 2018. Maintaining healthy, glowing skin is important in Japan, so playing up your eyes and leaving everything else subtle is a go-to way to show off your skin. Try L’Oréal Paris Voluminous Lash Paradise Liquid Eyeliner in Black for a conventional cat eye or L’Oréal Paris Infallible Paint Eyeliner in Intrepid Teal for a colorful take on the trend.
Interested in what’s trending around the world? Next, check out the 7 French Girl Beauty Rules to Follow.