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Americans are usually playing catch up when it comes to beauty trends. Korean beauty has been huge in the states for a while now, but more and more people are starting to pick up on Japanese makeup and skin care trends. Japanese skin care is all about tradition, while Japanese makeup is centered on doing the unexpected. Read on for our guide to the Japanese skin care and makeup trends that will alter your entire beauty routine for the better.
Like we mentioned, Japanese makeup is centered around doing the unexpected. If you want to try something new with your makeup routine, consider one of the following five Japanese makeup trends.
Monochromatic pink is not a look many Americans wear on a daily basis, but in Japan, it’s all the rage. A prominent pink eye shadow paired with pink blush and glossy pink lips. To get the look, try L’Oréal Paris Infallible 24 HR Eye Shadow in Always Pearly Pink, L’Oréal Paris True Match™ Blush in Baby Blossom, and L’Oréal Paris Colour Riche Lipstick Shine Lipstick in Sparkling Rose.
Full lashes are lusted after in Japan. You can also achieve baby doll-like lashes with a volumizing waterproof mascara, like the L’Oréal Paris Bambi Eye Washable Mascara, Lasting Volume or L’Oréal Paris Unlimited Lash Lifting and Lengthening Washable Mascara.
Glossy lips made a comeback this past year, and now we’ve found the happy medium between ultra-glossy and super-matte. Lip tints have a natural finish while still having a pigmented color that lasts. If you don’t have the perfect product in your collection, try smoothing on your favorite glossy lipstick, then blot with a tissue.
Single-color eye shadow makes an effortless statement. Just use the same color on your lid, crease, and under-eye (so easy!), and you’ll be rocking this trend in no time. In Japan, bright colors are particularly popular for this trend, but if you want to make it everyday material, try the L’Oréal Paris Brilliant Eyes Shimmer Liquid Eye Shadow Makeup in Bronze Light or Amethyst Quartz.
From rounded-edge cat eyes to brightly-colored underliner, eyes are making a statement in 2020. Maintaining healthy, glowing skin is important in Japan, so playing up your eyes and leaving everything else subtle is a go-to way to show off your complexion. Try the L’Oréal Paris Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner in Black for a conventional cat eye or the L’Oréal Paris Matte Signature Liquid Dip Eyeliner, Waterproof in Blue for a colorful take on the trend.
When it comes to Japanese skin care, stick to what's tried-and-true. Here are five popular Japanese skin care trends worth trying.
Japanese beauty, aka J-Beauty, places an importance on the softness of skin. American skin care tends to involve harsher exfoliation and chemical formulas, while Japanese skin care has a more nourishing philosophy. To embrace their outlook, replace intense exfoliators with gentle hydrating toners.
Cleansing is an important part of Japanese culture. Most Japanese men and women cleanse both in the morning and at night—something the American Academy of Dermatology also happens to recommend. They believe in a gentle but deep cleansing, which includes double cleansing with no-rinse and rinse-off cleaners.
You can mimic this deep cleanse by removing your makeup with a micellar water, like L’Oréal Paris Micellar Cleansing Water Waterproof Makeup Remover - All Skin Types, and following it with a gentle cleanser such as the L’Oréal Paris Ideal Clean All Skin Types Foaming Gel Cleanser. If you have mature skin, you can also try the L’Oréal Paris Age Perfect Nourishing Cream Cleanser.
Bathing rituals are also important to the Japanese. In addition to cleaning your body, it acts as a form of meditative practice, washing the worries of the day off. To recreate a Japanese-style bath at home, first, take a shower to cleanse your body. Then pour some bath salts in before you step into the hot water. Sit tight for 20-30 minutes and keep a glass of water nearby in case you start to overheat. Afterward, you’ll feel clean and relaxed.
Patting is a popular Japanese skin care technique that’s exactly what you’d imagine. The process involves patting on your serums and moisturizers with the palm of your hands and fingertips rather than quickly smoothing the formula over your skin. While this may take a few extra minutes, it’ll allow your products to be more evenly distributed across your complexion while also helping with better absorption.
When it comes to sun protection, the Japanese don’t mess around. Using sunscreen, and products formulated with SPF, is an important Japanese skin care trend that all of us should take cues from. Consider swapping your daily moisturizer for a moisturizer with SPF, like the L’Oréal Paris Revitalift Triple Power Day Lotion SPF 30.
Interested in what’s trending around the world? Next, check out the 7 French Girl Beauty Rules to Follow.
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