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As a brand that values and supports the worth of women, L’Oréal Paris is going beyond beauty to help empower people who deal with the widespread issue of street harassment. In honor of International Women’s Day, L’Oréal Paris has partnered with global nonprofit Hollaback! to spread awareness on how to stand up to street harassment while staying safe.
If you’ve ever been harassed in public, then you understand the feelings that can come along with it: fear, anxiety, embarrassment, even sometimes helplessness. A widespread issue, street harassment can come in many forms, including but not limited to suggestive comments, sexually explicit touch and inappropriate gestures. And it might be more common than you think.
A 2019 IPSOS study revealed that 78 percent of women have been sexually harassed in public. If that number seems staggering, that’s because it is. What’s more, only 25 percent of women who have experienced street harassment say someone helped. The study also showed that 86 percent of bystanders who witness street harassment admitted that they don’t know what to do.
If this sounds all too familiar to you and you want to know how you can do your part, you can participate in the STAND UP training, which teaches street harassment bystanders how to intervene or help in appropriate ways. Learn the organization’s 5D’s methodology—distract, delegate, document, direct and delay—and other actions you can safely take to respond when you or someone else is being harassed on the street (the same Ipsos study revealed that 79 percent of victims of street harassment say the situation improved when a witness intervened).
"By removing obstacles preventing women from fulfilling their ambitions, we are committed to elevating their sense of self-worth,” says Delphine Viguier-Hovasse, Global Brand President of L’Oréal Paris. “With Hollback! And other local NGO partners we invite women and men to stand up, to safely respond when they witness or experience street harassment. Together we can create a world for girls and women to march confidently forward into a future free from street harassment."
By taking part, you can help create a culture of respect, dignity, and worth—because we are all worth it.
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