You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50
UNBELIEVA-BROW Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
Should You Wash Your Hair Before You Color It?
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Our 21 Best Hair Care Tips For Every Hair Type
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
The Best Bangs for Every Face Shape and Hair Type
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
Haircolor Meets Makeup
Match your Brow and Hair Color Shade
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Checkout our weekly live broadcast with tips from our experts
Find the perfect gift from our carefully curated selection of top beauty favorites
Browse your saved items
Sorry, you must log in to save an item.
If you’ve ever found yourself scrolling through Instagram with envy due to all the flawless, stylish ladies on your feed, you’ve likely come across the baddie aesthetic. Being an Instagram #baddie is no easy feat. It requires being up-to-date on the latest fashion and beauty trends—staying one step ahead of the rest of us. Rather than turning to Google on your quest for an Instagram baddie makeover, take note of our tips and tricks so you can be the baddest gal to post on social media. Read on for five Instagram baddie outfit tips, an Instagram baddie makeup tutorial, and five baddie hairstyles to try. Bonus: We’ll also share a few baddie Instagram captions, so you’re fully prepared for your IG debut.
Since Instagram baddies are always on-trend, and trends are constantly changing, updating your wardrobe as needed may seem near impossible. But when it comes to baddie fashion, there are a few timeless tips you can keep in mind for putting together an Instagram baddie outfit.
Instagram baddies don’t try too hard—and you shouldn’t either. Practice creating the perfect balance of chic and effortless with your outfit. No need to be decked out in high heels (though you totally can with the right outfit). Jeans and sneakers will be your best friend.
Cropped shirts are a staple in an Instagram baddie wardrobe. Instead of tight, form-fitting crop tops, think of loose, cropped sweatshirts and T-shirts paired with high-waisted jeans. Remember tip number one: You want to keep it effortless—at least in appearance.
Another trend Instagram baddies can’t get enough of is coordinating sets. Whether you’re wearing a matching pair of sweatpants with your cropped sweatshirt or are sporting a two-piece skirt and shirt set, coordinating tops and bottoms are something to stock up on.
Bold, eye-catching accessories are a must for any Instagram baddie look. Whether you focus on jewelry, sunglasses, a hat, or a belt is up to you— be sure not to overlook the power of accessories when putting together your ensemble.
You can have the baddest outfit out there—but if you don’t own it, you won’t pull off the Instagram baddie look. Speaking of confidence, Instagram baddies use their wardrobe to their advantage—which is something we should all take note of. Wear clothes that flatter your body type so you can strut your stuff proudly.
On to makeup! Follow the steps below to give yourself an Instagram baddie makeup look.
Instagram baddies don’t have a flaw in sight, which is why starting with a makeup primer is key. The L’Oréal Paris Studio Secrets Professional Magic Perfecting Base has a silky, lightweight formula that glides onto skin and minimizes the look of pores and fine lines. The result is a unified, matte finish that’s flawless.
After you’ve prepped your face, it’s time to reach for foundation. As we mentioned, Instagram baddies are pretty much perfect, which means a full-coverage formula is a must. The L’Oréal Paris Infallible Up to 24HR Fresh Wear Foundation, Lightweight has a lightweight formula with medium-to-full buildable coverage. Apply it with the help of the L’Oréal Paris Infallible Blend Artist Foundation Blender, bouncing it onto your skin for a seamless finish.
The next step in your Instagram baddie makeup look is creating defined, chiseled cheekbones. Use a fluffy contour brush to apply the L’Oréal Paris True Match Lumi Bronze It Bronzer to the hollows of your cheeks.
There are two things Instagram baddies are known for when it comes to makeup, one of them being blinding highlighter. Use a tapered highlight brush to pack the L’Oréal Paris True Match Lumi Shimmerista Highlighting Powder onto your cheekbones, tip of your nose, and cupid’s bow. You glow, girl!
The second makeup trait Instagram baddies are known for is on-fleek eyebrows. You’ll want to make sure not a hair is out of place to pull off the look. Use the L’Oréal Paris Unbelievabrow Longwear Waterproof Brow Gel to fill in and define your brows. First, fill in any sparse areas by dipping the angled brush onto the doe-foot applicator, then sweeping the angled brush where needed in short, hair-like strokes. Next, define your brow shape using the angled brush to create sharp, precise lines. Finish your brows by brushing the spoolie through them to blend the product for a seamless look.
We’ll always be a fan of brown smokey eyes. To bring the look to life, start by applying an eye primer, then it’s time to get to work. An eye shadow palette, like the L’Oréal Paris Colour Riche Pocket Palette Eye Shadow in Boudoir Charme, will come in handy. First, apply either medium brown shade all over your lids. Drag this same shade along your lower lash line with a thin, flat top eye shadow brush. Next, define your crease by popping the darkest brown shade onto the outer “V” of your eyes, blending with a fluffy brush. Finish your eye shadow by brightening your inner corner with the lightest, beige shade.
Aside from brows on fleek, you’ll always want to have winged eyeliner on par. If you’re not skilled in creating a flawless wing, the L’Oréal Paris Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner comes with a removable wing stencil to make creating a flawless cat eye easy.
To keep your envy-inducing makeup look going, give your lashes a few coats of mascara. The L’Oréal Paris Unlimited Lash Lifting and Lengthening Washable Mascara in Blackest Black will give your fringe an instant lash-lift effect.
When it comes to your lips, keep it matte and subtle. Generally, you’ll want to go for a “your lips but better” look. This means mauves and taupes will be your best friend. Try painting your pout with the L’Oréal Paris Rouge Signature Matte Lip Stain in I Tease or I Choose.
No Instagram baddie would be seen with a fading or smudged makeup look, and neither should you. Set your makeup with a few spritzes of the L’Oréal Paris Infallible Pro-Spray and Set Make-Up Oil-Free Setting Spray.
To give your strands a trendsetting upgrade of their own, consider one of the following five baddie hairstyles.
One of the most effortless yet polished hairstyles is a sleek bun, which is why Instagram baddies seem to be sporting this look left and right. All you need to do is apply a bit of hair gel and slick your strands back. While there are multiple variations of the look, Instagram baddies seem to be in favor of slicked-back roots and a voluminous bun at the top of the head. Talk about contrast.
Braids are another popular hairstyle that falls under the baddie aesthetic. Specifically, Dutch braid pigtails. This hairdo involves splitting your hair down the middle and Dutch braiding each side until you reach below the ear. Then, instead of continuing the braid, secure the remaining length into a pigtail. Easy and oh-so-trendy.
On that note, half-up pigtails also fit the bill when it comes to a baddie aesthetic. Part your hair from ear to ear, creating a top and bottom section of hair. Clip the bottom section out of the way. Then, split the top section down the middle and create two symmetrical pigtails at the top of your head. Let the bottom half of your hair hang free.
Another symmetrical baddie hairstyle to try is space buns. We particularly love this hairstyle when done on natural hair, as the texture adds a playful touch. For a step-by-step tutorial, here’s How To Do Space Buns.
eAs we said, Instagram baddies are all about being effortlessly chic. One of the best ways to do this in terms of your hair is to add an accent braid to your ‘do. You can do this however you’d like—whether you braid a face-framing section of hair or add a small braid amidthe length of your mane.
If you need some caption inspo for your baddie release, consider using one of the following.
Baddie Instagram Caption Idea #1: You do you and I’ll keep doing me.
Baddie Instagram Caption Idea #2: Prove them wrong.
Baddie Instagram Caption Idea #3: Not every queen needs a king.
Baddie Instagram Caption Idea #4: Winged eyeliner sharper than a knife.
Baddie Instagram Caption Idea #5: Not everyone will like you. We can’t all have good taste.
Baddie Instagram Caption Idea #6: Life goes on.
Baddie Instagram Caption Idea #7: I’m the vibe.
Baddie Instagram Caption Idea #8: No filter necessary.
Baddie Instagram Caption Idea #9: Follow me, I’m the leader.
Baddie Instagram Caption Idea #10: People will talk no matter what, might as well give them something to talk about.
Next: How To Create an Aesthetic Makeup Look
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.