Making your skin look amazing at any age doesn’t start and stop with skin care—although it’s certainly important—what comes after your skin care routine matters too. Makeup can be used to hide all sorts of imperfections that tend to appear as you age. Of course, it’s a fine line, since using the wrong colors, types of products, or application techniques can actually end up leaving you looking older. Don’t be overwhelmed! To help your aging skin look its best, we’re sharing eight anti-aging makeup tips for women over 50.
MAKEUP TIP #1: RESTORE THE LOOK OF RADIANCE WITH A PRIMER
As you age, you may notice that your skin has started to lose some of the radiance and luminosity that once marked your youth. To help bring back your complexion’s vibrancy, begin with your base. Smoothing on a makeup primer can not only help create a smooth canvas for the rest of your makeup application, using one with a radiant finish can also give you a brighter look. Spread an even layer of the L’Oréal Paris Visible Lift Radiance Booster onto your skin. The lightweight, non-greasy formula is infused with nourishing oils to offer all-day hydration, smooth and even skin, and instantly brighten the look of your complexion with a radiant finish.
MAKEUP TIP #2: CONCEAL AND CORRECT DARK CIRCLES
It’s all about the eyes, but unfortunately, the skin around them is often the first spot to show signs of aging. By choosing the correct concealer, and using the right amount, you can hide dark circles without drawing attention to lines. Just keep your application light. Remember: More product doesn’t mean better coverage. Use the L’Oréal Paris True Match™ Super-Blendable Multi-Use Concealer to conceal dark circles. Available in a wide range of shades, the under-eye concealer has a high-precision retouching applicator and a high coverage formula. Gently apply the product under your eyes using the pad of your finger to completely and carefully blend.
MAKEUP TIP #3: HIDE VISIBLE SIGNS OF AGING
Concealer can be used to tackle smaller areas, but to give your entire face a flawless finish, you’ll want to reach for a foundation. From lines and wrinkles to age spots, there’s a lot you may need to turn to your foundation to help cover. Try the L’Oréal Paris Infallible Pro-Glow Foundation, which has a lightweight, creamy formula that provides medium coverage. With the L’Oréal Paris Infallible Blend Artist Foundation Blender, work the foundation onto your skin. Be sure to blend the color under your chin and onto your neck to avoid a harsh, unnatural-looking line.
MAKEUP TIP #4: GO FOR BOLDER BROWS
If you’re still clinging to the thin brow bandwagon, it might be time to hop off. Not only are full brows totally en vogue but they can also help give an overall more youthful look. To define and shape your brows, use the L’Oréal Paris Brow Stylist Definer Mechanical Pencil. With a spoolie on one end and an ultra-fine tipped pencil on the other, you can easily draw on tiny brow hairs and blend them out for a bold, brushed brow.
MAKEUP TIP #5: BRING COLOR BACK TO YOUR CHEEKS
There’s a reason round, rosy cheeks are associated with youth. Adding a touch of color to the apples (hey, it’s even a cute, youthful-sounding name) of your cheeks can help instantly perk up the look of your entire face. Brush the L’Oréal Paris Visible Lift Color Lift Blush in Rose Gold Lift onto the centers of your cheeks (smile to get a better idea of the placement), blending outwards.
MAKEUP TIP #6: HIGHLIGHT KEY SPOTS
As you know by now, losing your glow can be a serious hit to how youthful your skin looks. Adding shine to a few specific spots on your face can help brighten your appearance and bring back some of your youthful radiance. Apply a highlighter on the highpoints of your face—your cheekbones, brow bones, and the bridge of your nose. Dot the L’Oréal Paris True Match™ Lumi Glotion Natural Glow Enhancer anywhere you want to illuminate, then blend out to define your face.
MAKEUP TIP #7: PERFECT YOUR POUT WITH GLOSS
If you gave lip gloss the toss once you were out of your teens, it’s time to restock your makeup bag. A quick coat of gloss can give lips a full, plumped look that evokes thoughts of youthfulness. Swipe the L’Oréal Paris Infallible 8 HR Le Gloss across your pout and you’re good to go.
MAKEUP TIP #8: SKIP FINISHING POWDERS
Powders may seem like an obvious choice for finishing off a makeup look but once your skin starts to mature, that might not be the best idea. Going too heavy with powder can end up highlighting all the things you want to hide, as powders can settle into lines and creases. Eek! Instead of using powder to lock in your makeup, pick up a setting spray. With the L’Oréal Paris Infallible Pro-Spray & Set Makeup Extender Setting Spray, spritz your face in first an “X” motion and then a “T” shape. Now, you're all set—literally.
You’ve got your makeup routine down pat—what's next? Making sure your skin care routine is up to par, of course. Check out our article, Your Guide to Taking Care of Mature Skin, for age-appropriate skin care tips.