Superior Preference®

  • Description
  • How To
  • Ingredients

Our Gold Standard Since 1973. Fade-Defying Color and Shine. Available In Over 50 Luminous Shades.

New to 2017: Forever Rouge (9 shades) and Forever Noir (4 shades) collections including 4 new shades: 4B Burgundy, 3DB Deep Burgundy, 2 Purest Black and 1BL Deep Blue Black. Crafted with up to 12 tones and specially designed with fade-resistant technology, these shades deliver long-lasting luminous color with depth and dimension.

Since 1973, L'Oréal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box.

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use.

Note:
Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level.

AQUA / WATER / EAU
TRIDECETH-2 CARBOXAMIDE MEA
PROPYLENE GLYCOL
HEXYLENE GLYCOL
PEG-2 OLEAMINE
POLYGLYCERYL-4 OLEYL ETHER
OLEYL ALCOHOL
ALCOHOL DENAT.
AMMONIUM HYDROXIDE
POLYGLYCERYL-2 OLEYL ETHER
OLEIC ACID
SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE
PENTASODIUM PENTETATE
AMMONIUM ACETATE
PARFUM / FRAGRANCE
SODIUM METABISULFITE
RESORCINOL
p-PHENYLENEDIAMINE
ERYTHORBIC ACID
p-AMINOPHENOL
HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL
ALPHA-ISOMETHYL IONONE
2,4-DIAMINOPHENOXYETHANOL HCl
EUGENOL
m-AMINOPHENOL
LINALOOL
CITRONELLOL

AFTER COLOR CONDITIONER

INGREDIENTS
AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
SODIUM PCA
TRIDECETH-6
LINALOOL
HEXYL CINNAMAL
BENZYL ALCOHOL
CHLORHEXIDINE DIHYDROCHLORIDE
CETRIMONIUM CHLORIDE
BUTYLPHENYL METHYLPROPIONAL
LIMONENE
ALCOHOL DENAT.
GERANIOL
AMYL CINNAMAL
PPG-5-CETETH-20
BENZYL BENZOATE
CAMELINA SATIVA SEED OIL
OLETH-10
CITRONELLOL
DISODIUM COCOAMPHODIPROPIONATE
LECITHIN
PHOSPHORIC ACID
TOCOPHEROL
ETHYLHEXYL SALICYLATE

OUR GOLD STANDARD LUMINOUS + LASTING

  • FADE-DEFYING  COLOR & SHINE SYSTEM

    FADE-DEFYING COLOR & SHINE SYSTEM

    Creates a rich long-lasting color spectrum with luminosity, shine and beautifully blended gray coverage. Up to 8 weeks of fade-defying color.

  • COLOR PROTECTIVE  CARE SUPREME CONDITIONER

    COLOR PROTECTIVE CARE SUPREME CONDITIONER

    Formulated with Golden Camelina Oil, antioxidant Vitamin E and UV filter. Helps keep first day color vibrancy and provides silky resilient hair.

  • OVER 50  LUMINOUS SHADES

    OVER 50 LUMINOUS SHADES

    Each shade is crafted to show millions of tones and reflects. Luminous hair color with depth & dimension. Find your perfect shade.

Complete the look

Root Cover Up Dark Brown

Root Cover UpRoot Cover Up Dark Brown

3 Seconds to Flawless Roots. Temporary Root Touch Up Spray. Quickly covers gray roots.

Advanced Haircare Color Vibrancy Shampoo 12.6 oz

Advanced HaircareAdvanced Haircare Color Vibrancy Shampoo 12.6 oz

Up to 60 days sealed-in color vibrancy*. Helps protect against color fade. Deeply nourishes.

Voluminous<sup>®</sup> Carbon Black Mascara Carbon Black

VoluminousVoluminous® Carbon Black Mascara Carbon Black

Separates and builds lashes. 5X fuller lashes. Bold volume.

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