Superior Preference

Luminous & Lasting Permanent Hair Color With Depth & Dimension

Superior Preference hair color kit- our gold standard in hair dyes since 1973. There are over 50 luminous shades to choose from, so you can find the perfect shade for you. Superior Preference delivers long lasting color that's fade defying and cover grays beautifully. We pair our translucent gel formula with our famous Care Supreme Conditioner to create absolutely soft and silky hair at home.

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