THE POWER OF BEAUTIFUL HAIR. EVERY DAY.

When your hair is on,

You're On.

#POWERON

W hen your hair looks beautiful, you feel confident — like nothing can bring you down. Whether it's girls' night out or a weekend escape, you're ready for the moment.

THAT'S THE POWER OF BEAUTIFUL HAIR. EVERY DAY.

Formulas Powered with Customized Ingredients for Every Hair Type Designed to Work Together to Give Each Type of Hair the Powerfully Precise Care It Needs.

Find your truly customized solution and discover the power of beautiful hair. Every day.
  • DAMAGED HAIR

  • EXTREMELY DAMAGED HAIR

  • STRAIGHT STYLED HAIR

  • FRIZZY HAIR

  • COLOR-TREATED HAIR

  • FINE, THIN HAIR

  • FRAGILE, BREAKING HAIR

  • NORMAL TO DRY HAIR

Smooth Intense
for Frizzy Hair

Love an ultra-polished look? So do we. For all those seeking to tame frizz, look no further. Our formula with the power of Oleo-Keratin instantly helps soften and smooth each strand for 72 hours of frizz control.* Discover the power of smooth, polished hair. *When using system of shampoo, conditioner and treatment vs. non-conditioning shampoo.

Color Treated Hair

Color Vibrancy
for Color-Treated Hair

There's nothing quite like vibrant color to turn heads. Our formula with the power of Anti-Oxidant helps protect the hair fiber so color-treated hair stays brilliant. From the trusted leader in hair color, see up to 60 days of sealed-in color vibrancy.* Discover the power of vibrant color. *Based on 4 washings per week using the system of shampoo and conditioner.

Volume Filler
for Fine, Thin Hair

Always dreamed of thicker, fuller hair? Our formula with the power of Filloxane generates a thicker feel and infuses lasting volume over time. It feels like 2X more hair.* Discover the power of fuller, voluminous hair. *Based on consumer study.

Triple Resist
for Fragile, Breaking Hair

Looking for fuller, strengthened hair that stands the brush-through test? Now breakage meets its match. Our formula with the power of Arginine instantly helps reinforce hair from root to core to tip. Reduce hair fall by up to 64%.* Discover the power of strengthened hair. *Hair fall due to breakage. When using system of shampoo, conditioner and treatment in a brushing test that measures breakage vs. non-conditioning shampoo.

Power Moisture
for Normal to Dry Hair

Craving deep nourishment for your hair? Experience the ultimate in hydration: 10x more moisture.* Our formula with the power of Hyaluronic instantly infuses hydration deep in hair fibers for complete refreshment. Discover the power of ultra-hydrated, healthy hair. *When using system of shampoo and rinse-out treatment vs. non-conditioning shampoo.

  • Total Repair 5 for Damaged Hair

    5 problems, 1 solution. Our unique formula with the power of Ceramide fights the five signs of damaged strands for: 1) rebuilt fibers, 2) strength, 3) vitality, 4) silkiness, and 5) shine. Discover the power of stronger, shinier hair.

  • Smooth Intense
    for Frizzy Hair

    Love an ultra-polished look? So do we. For all those seeking to tame frizz, look no further. Our formula with the power of Oleo-Keratin instantly helps soften and smooth each strand for 72 hours of frizz control.* Discover the power of smooth, polished hair. *When using system of shampoo, conditioner and treatment vs. non-conditioning shampoo.

  • Color Treated Hair

    Color Vibrancy
    for Color-Treated Hair

    There's nothing quite like vibrant color to turn heads. Our formula with the power of Anti-Oxidant helps protect the hair fiber so color-treated hair stays brilliant. From the trusted leader in hair color, see up to 60 days of sealed-in color vibrancy.* Discover the power of vibrant color. *Based on 4 washings per week using the system of shampoo and conditioner.

  • Curly Hair

    Volume Filler
    for Fine, Thin Hair

    Always dreamed of thicker, fuller hair? Our formula with the power of Filloxane generates a thicker feel and infuses lasting volume over time. It feels like 2X more hair.* Discover the power of fuller, voluminous hair. *Based on consumer study.

  • Triple Resist
    for Fragile, Breaking Hair

    Looking for fuller, strengthened hair that stands the brush-through test? Now breakage meets its match. Our formula with the power of Arginine instantly helps reinforce hair from root to core to tip. Reduce hair fall by up to 64%.* Discover the power of strengthened hair. *Hair fall due to breakage. When using system of shampoo, conditioner and treatment in a brushing test that measures breakage vs. non-conditioning shampoo.

  • Power Moisture
    for Normal to Dry Hair

    Craving deep nourishment for your hair? Experience the ultimate in hydration: 10x more moisture.* Our formula with the power of Hyaluronic instantly infuses hydration deep in hair fibers for complete refreshment. Discover the power of ultra-hydrated, healthy hair. *When using system of shampoo and rinse-out treatment vs. non-conditioning shampoo.