Superior Preference®

  • Description
  • How To
  • Ingredients

Fade defying, permanent hair color. In over 50 luminous hair color shades. Each with incredible depth & dimension.

New From Superior Preference®: Cools Collection - 4 new cool shades with anti-brass technology

Experience color so luminous, so lasting…with Superior Preference®. Superior Preference® is our true gold standard of color and shine that defies fade-out for up to 8 weeks and covers grays beautifully. Our color protective Care Suprême® Conditioner, is formulated with Golden Camelina Oil, anti-oxidant Vitamin E and a UV filter which helps keep first day color vibrancy and provides soft, luxuriously silky hair. From root to tip, color won’t fade-out, turn dull or brassy.

Instructions may vary by shade. For complete instructions, refer to package insert located inside hair color box.

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use.

Note:
Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level.

AQUA / WATER / EAU
TRIDECETH-2 CARBOXAMIDE MEA
PROPYLENE GLYCOL
HEXYLENE GLYCOL
PEG-2 OLEAMINE
POLYGLYCERYL-4 OLEYL ETHER
OLEYL ALCOHOL
ALCOHOL DENAT.
AMMONIUM HYDROXIDE
POLYGLYCERYL-2 OLEYL ETHER
OLEIC ACID
SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE
PENTASODIUM PENTETATE
AMMONIUM ACETATE
PARFUM / FRAGRANCE
SODIUM METABISULFITE
RESORCINOL
p-PHENYLENEDIAMINE
ERYTHORBIC ACID
p-AMINOPHENOL
HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL
ALPHA-ISOMETHYL IONONE
2,4-DIAMINOPHENOXYETHANOL HCl
EUGENOL
m-AMINOPHENOL
LINALOOL
CITRONELLOL

AFTER COLOR CONDITIONER

INGREDIENTS
AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
SODIUM PCA
TRIDECETH-6
LINALOOL
HEXYL CINNAMAL
BENZYL ALCOHOL
CHLORHEXIDINE DIHYDROCHLORIDE
CETRIMONIUM CHLORIDE
BUTYLPHENYL METHYLPROPIONAL
LIMONENE
ALCOHOL DENAT.
GERANIOL
AMYL CINNAMAL
PPG-5-CETETH-20
BENZYL BENZOATE
CAMELINA SATIVA SEED OIL
OLETH-10
CITRONELLOL
DISODIUM COCOAMPHODIPROPIONATE
LECITHIN
PHOSPHORIC ACID
TOCOPHEROL
ETHYLHEXYL SALICYLATE

OUR GOLD STANDARD LUMINOUS + LASTING

  • FADE-DEFYING  COLOR & SHINE SYSTEM

    FADE-DEFYING COLOR & SHINE SYSTEM

    Creates a rich long-lasting color spectrum with luminosity, shine and beautifully blended gray coverage. Up to 8 weeks of fade-defying color.

  • COLOR PROTECTIVE  CARE SUPREME CONDITIONER

    COLOR PROTECTIVE CARE SUPREME CONDITIONER

    Formulated with Golden Camelina Oil, antioxidant Vitamin E and UV filter. Helps keep first day color vibrancy and provides silky resilient hair.

  • OVER 50  LUMINOUS SHADES

    OVER 50 LUMINOUS SHADES

    Each shade is crafted to show millions of tones and reflects. Luminous hair color with depth & dimension. Find your perfect shade.

Complete the look

Root Cover Up Dark Brown

Root Cover UpRoot Cover Up Dark Brown

3 seconds to Flawless Roots. Temporary Root Touch Up Spray. Quickly covers gray hair.

Advanced Haircare Color Vibrancy Shampoo 12.6 oz

Advanced HaircareAdvanced Haircare Color Vibrancy Shampoo 12.6 oz

Up to 60 days sealed-in color vibrancy*. Helps protect against color fade. Deeply nourishes.

Voluminous<sup>®</sup> Carbon Black Mascara Carbon Black

VoluminousVoluminous® Carbon Black Mascara Carbon Black

Separates and builds lashes. 5X fuller lashes. Bold volume.

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