Superior Preference®

  • Description
  • How To
  • Ingredients

Fade defying, permanent hair color. In over 50 luminous hair color shades. Each with incredible depth & dimension.

New From Superior Preference®: Cools Collection - 4 new cool shades with anti-brass technology

Experience color so luminous, so lasting…with Superior Preference®. Superior Preference® is our true gold standard of color and shine that defies fade-out for up to 8 weeks and covers grays beautifully. Our color protective Care Suprême® Conditioner, is formulated with Golden Camelina Oil, anti-oxidant Vitamin E and a UV filter which helps keep first day color vibrancy and provides soft, luxuriously silky hair. From root to tip, color won’t fade-out, turn dull or brassy.

Instructions may vary by shade. For complete instructions, refer to package insert located inside hair color box.

COLOR GEL: AQUA/WATER/EAU • TRIDECETH-2 CARBOXAMIDE MEA • PROPYLENE GLYCOL • HEXYLENE GLYCOL • PEG-2 OLEAMINE • POLYGLYCERYL-4 OLEYL ETHER • OLEYL ALCOHOL • ALCOHOL DENAT. • AMMONIUM HYDROXIDE • POLYGLYCERYL-2 OLEYL ETHER • OLEIC ACID • SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE • PENTASODIUM PENTETATE • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • AMMONIUM ACETATE • TOLUENE-2,5-DIAMINE • PARFUM/FRAGRANCE • RESORCINOL • P-AMINOPHENOL • SODIUM METABISULFITE • ERYTHORBIC ACID • M-AMINOPHENOL • 6-HYDROXYINDOLE • ALPHA-ISOMETHYL IONONE • EUGENOL • LINALOOL • CITRONELLOL F.I.L. #D32587/2 U.S. PATENT: 5,279,620, U.S. PATENT PENDING COLOR OPTIMIZING CREME: AQUA/WATER/EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PENTASODIUM PENTETATE • SODIUM STANNATE • TETRASODIUM PYROPHOSPHATE • PHOSPHORIC ACID F.I.L. #D12836/18 CARE SUPRÊME® CONDITIONER: AQUA/WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA/CANDELLLLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • PARFUM/FRAGRANCE • METHYLPARABEN • TRIDECETH-12 • HEXYL CINNAMAL • LINALOOL • BENZYL ALCOHOL • CHLORHEXIDINE DIHYDROCHLORIDE • CETRIMONIUM CHLORIDE • BUTYLPHENYL METHYLPROPIONAL • LIMONENE • AMYL CINNAMAL • PPG-5-CETETH-20 • GERANIOL • BENZYL BENZOATE • OLETH-10 • CITRONELLOL • DISODIUM COCOAMPHODIPROPIONATE • ALPHAISOMETHYL IONONE • LECITHIN • CINNAMYL ALCOHOL • PHOSPHORIC ACID • TOCOPHEROL • ETHYLHEXYL SALICYLATE • PHENOXYETHANOL • METHYL-2-OCTYNOATE • ETHYLPARABEN F.I.L. #D8262/1 U.S. PATENTS: 6,015,574; 6,221,389

OUR GOLD STANDARD LUMINOUS + LASTING

  • FADE-DEFYING  COLOR & SHINE SYSTEM

    FADE-DEFYING COLOR & SHINE SYSTEM

    Creates a rich long-lasting color spectrum with luminosity, shine and beautifully blended gray coverage. Up to 8 weeks of fade-defying color.

  • COLOR PROTECTIVE  CARE SUPREME CONDITIONER

    COLOR PROTECTIVE CARE SUPREME CONDITIONER

    Formulated with Golden Camelina Oil, antioxidant Vitamin E and UV filter. Helps keep first day color vibrancy and provides silky resilient hair.

  • OVER 50  LUMINOUS SHADES

    OVER 50 LUMINOUS SHADES

    Each shade is crafted to show millions of tones and reflects. Luminous hair color with depth & dimension. Find your perfect shade.

Complete the look

Root Cover Up Dark Brown

Root Cover UpRoot Cover Up Dark Brown

3 seconds to Flawless Roots. Temporary Root Touch Up Spray. Quickly covers gray hair.

Advanced Haircare Color Vibrancy Shampoo 12.6 oz

Advanced HaircareAdvanced Haircare Color Vibrancy Shampoo 12.6 oz

Up to 60 days sealed-in color vibrancy*. Helps protect against color fade. Deeply nourishes.

Voluminous<sup>®</sup> Carbon Black Mascara Carbon Black

VoluminousVoluminous® Carbon Black Mascara Carbon Black

Separates and builds lashes. 5X fuller lashes. Bold volume.

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