• Superior Preference® 1 Ultimate Black - Permanent
    • Superior Preference® 1 Ultimate Black - Permanent
    • Superior Preference® 2BL Black Sapphire - Permanent
    • Superior Preference® 3 Soft Black - Permanent
    • Superior Preference® 3C Cool Darkest Brown - Permanent
    • Superior Preference® 4 Dark Brown - Permanent
    • Superior Preference® 4A Dark Ash Brown - Permanent
    • Superior Preference® 4C Cool Dark Brown - Permanent
    • Superior Preference® 4G Dark Golden Brown - Permanent
    • Superior Preference® 4M Dark Mahogany Brown - Permanent
    • Superior Preference® 4R Dark Auburn - Permanent
    • Superior Preference® 4SM Dark Soft Mahogany Brown - Permanent
    • Superior Preference® 5 Medium Brown - Permanent
    • Superior Preference® 5C Cool Medium Brown - Permanent
    • Superior Preference® 5A Medium Ash Brown - Permanent
    • Superior Preference® 51/2AM Medium Copper Brown - Permanent
    • Superior Preference® 5CB Medium Chestnut Brown - Permanent
    • Superior Preference® 5CG Iced Golden Brown - Permanent
    • Superior Preference® 5G Medium Golden Brown - Permanent
    • Superior Preference® 5MB Medium Auburn Brown - Permanent
    • Superior Preference® 6 Light Brown - Permanent
    • Superior Preference® 6C Cool Light Brown - Permanent
    • Superior Preference® 6A Light Ash Brown - Permanent
    • Superior Preference® 61/2G Lightest Golden Brown - Permanent
    • Superior Preference® 6AM Light Amber Brown - Permanent
    • Superior Preference® 6AB Chic Auburn Brown - Permanent
    • Superior Preference® 6R Light Auburn - Permanent
    • Superior Preference® 7 Dark Blonde - Permanent
    • Superior Preference® 71/2A Medium Ash Blonde - Permanent
    • Superior Preference® 7A Dark Ash Blonde - Permanent
    • Superior Preference® 7LA Lightest Auburn - Permanent
    • Superior Preference® 8 Medium Blonde - Permanent
    • Superior Preference® 8A Ash Blonde - Permanent
    • Superior Preference® 81/2A Champagne Blonde - Permanent
    • Superior Preference® 8G Golden Blonde - Permanent
    • Superior Preference® 8RG Rose Gold Blonde - Permanent
    • Superior Preference® 9 Natural Blonde - Permanent
    • Superior Preference® 9A Light Ash Blonde - Permanent
    • Superior Preference® 91/2A Lightest Ash Blonde - Permanent
    • Superior Preference® 91/2NB Lightest Natural Blonde - Permanent
    • Superior Preference® 9G Light Golden Blonde - Permanent
    • Superior Preference® 9GR Light Reddish Blonde - Permanent
    • Superior Preference® 10NB Ultra Natural Blonde - Permanent
    • Superior Preference® LB01 Extra Light Ash Blonde - Permanent
    • Superior Preference® LB02 Extra Light Natural Blonde - Permanent
    • Superior Preference® RR04 Intense Dark Red - Permanent
    • Superior Preference® RR07 Intense Red Copper - Permanent
    • Superior Preference® UL51 Hi-Lift Natural Brown - Permanent
    • Superior Preference® UL61 Hi-Lift Ash Brown - Permanent
    • Superior Preference® UL63 Hi-Lift Gold Brown - Permanent

Superior Preference®

Our Gold Standard Since 1973.
Fade-defying color and shine.
Available In Over 50 Luminous shades.

$9.99
Description
Ingredients
COLOR GEL: AQUA/WATER/EAU • TRIDECETH-2 CARBOXAMIDE MEA • PROPYLENE GLYCOL • HEXYLENE GLYCOL • PEG-2 OLEAMINE • POLYGLYCERYL-4 OLEYL ETHER • OLEYL ALCOHOL • ALCOHOL DENAT. • AMMONIUM HYDROXIDE • POLYGLYCERYL-2 OLEYL ETHER • OLEIC ACID • SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE • PENTASODIUM PENTETATE • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • AMMONIUM ACETATE • TOLUENE-2,5-DIAMINE • PARFUM/FRAGRANCE • RESORCINOL • P-AMINOPHENOL • SODIUM METABISULFITE • ERYTHORBIC ACID • M-AMINOPHENOL • 6-HYDROXYINDOLE • ALPHA-ISOMETHYL IONONE • EUGENOL • LINALOOL • CITRONELLOL F.I.L. #D32587/2 U.S. PATENT: 5,279,620, U.S. PATENT PENDING COLOR OPTIMIZING CREME: AQUA/WATER/EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PENTASODIUM PENTETATE • SODIUM STANNATE • TETRASODIUM PYROPHOSPHATE • PHOSPHORIC ACID F.I.L. #D12836/18 CARE SUPRÊME® CONDITIONER: AQUA/WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA/CANDELLLLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • PARFUM/FRAGRANCE • METHYLPARABEN • TRIDECETH-12 • HEXYL CINNAMAL • LINALOOL • BENZYL ALCOHOL • CHLORHEXIDINE DIHYDROCHLORIDE • CETRIMONIUM CHLORIDE • BUTYLPHENYL METHYLPROPIONAL • LIMONENE • AMYL CINNAMAL • PPG-5-CETETH-20 • GERANIOL • BENZYL BENZOATE • OLETH-10 • CITRONELLOL • DISODIUM COCOAMPHODIPROPIONATE • ALPHAISOMETHYL IONONE • LECITHIN • CINNAMYL ALCOHOL • PHOSPHORIC ACID • TOCOPHEROL • ETHYLHEXYL SALICYLATE • PHENOXYETHANOL • METHYL-2-OCTYNOATE • ETHYLPARABEN F.I.L. #D8262/1 U.S. PATENTS: 6,015,574; 6,221,389
How To Use
Important: Prior to application, perform skin allergy test and strand test according to package insert instructions inside box.

1. Mix color:
• Put on Superior Colorist Gloves and break off the tip of the Color Optimizing Crème (1) applicator cap before beginning. Remove cap from bottle.
• Pour entire contents of Color Gel (2) bottle into Color Optimizing Crème (1) applicator bottle and replace applicator cap securely.
• Place your gloved finger over open tip. Point away from your face and shake thoroughly until mixture is totally blended.

NOTE:
- If mixture gets on your skin, wipe it off with a damp towel
- If mixture gets into your eyes, rinse immediately with lukewarm water
- Never leave the tip unopened after mixing - container may burst. Use immediately and do not save any unused mixture.

2. Apply Color, Time & Rinse:

For A Root Touch Up [Do A Touch Up Root Application if you color every 4-6 weeks with this shade, or a similar shade.


A. TOUCH-UP ROOT AREA FIRST
• Make 1/4" partings throughout your dry, unwashed hair with applicator tip. Apply haircolor mixture onto new growth root area only until completely saturated, working from the front to the back of your head.
• Leave color on new growth root area for 20 minutes.
TIP: For resistant grays, leave on an additional 5 minutes.


B. APPLY TO REST OF THE HAIR
• Apply remaining product to the rest of your hair to refresh color.
• Loosely pile your hair on top of your head.
• Let develop for an additional 5 minutes.
• Total application time is 25 minutes.

C. RINSE-OUT
• When time is up, add a small amount of warm water to hair and work into lather. Rinse until water runs clear.

D. CONDITION & RECONDITION WEEKLY
• Apply enough Care Suprême® Conditioner (3) to thoroughly saturate your hair. Massage through hair. Leave on for 2-3 minutes, then rinse with cool water.
• To help protect color against fading, replenish moisture and optimize shine, use Care Suprême ® Conditioner once a week after shampooing. Enough for up to 6 weekly applications.


For A Full Head Application [Do a full head application if you have never colored your hair or you want to try a darker shade or you have not colored in 3 months or longer]

A. APPLY ALL OVER
• Apply haircolor mixture immediately to dry, unwashed hair.
• Apply color at your root area and through your ends until completely saturated.
• Use enough mixture to saturate your hair.
• Loosely pile your hair on top of your head.

B TIME
• Leave on for 25 minutes.

C. RINSE-OUT
• When time is up, add a small amount of warm water to hair and work into lather. Rinse until water runs clear.

D. CONDITION & RECONDITION WEEKLY

• Follow directions above for Step 4.
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Reviews

See all 494 Reviews

1 - 5 of 494 reviews

hairlover114
  • 5
Posted: Superior Preference®

Sexymami173
  • 5
Posted: Superior Preference®

Is very easy to apply I receive lots of compliments about my hair I love the different type of shades they have Everyone is always asking me what color do I have? Very good product

ScottRedhead Sacramento, CA
  • 5
Posted: Superior Preference®

I was getting tired of my boring gray/white hair. Common sense told me that if I wanted to color my hair that I should go with a dark blonde or light blonde. My wife talked me into going red. So after much soul searching, I decided to go along with her opinion. 30 minutes later I am a red head. I wasn't sure how I would like it, but ...I love it. 4 weeks later and my color still looks great. My wife is going to touch up my roots tonight. Why did I wait so long?

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millwie59 Pittsburgh, PA
  • 5
Posted: Superior Preference®

I used to get my hair highly frosted, and decided that it would be easier with less pain to just color it totally and achieve the same results. I have been using this product for years, and totally love it!!! Even my hairdresser says it looks natural and that I achieve the color I want at home at a lesser price.

2Browneye Schenectady, NY
  • 5
Posted: Superior Preference®

I like the shade- it makes me feel good. It is just pretty to me. I like the golden shine it has to it. I have always liked golden colors- they stand out more and attract the light. The color can make a bad day seem better when your not in a good mood and I like being a blond.

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