I absolutely love this lipstick! I love that it does not come Off when I eat and it doesn't transfer! I like How the texture is creamy so it does not dry out your lips, hands down best drugstore lipstick!

I don't get 10 hours but I get lip color for most of the day, except I always touch up with a surface lipstick, but even after eating, unless I wipe my mouth with vigor, I don't have colorless lips. LOVE THIS STUFF.

Creamy to apply, lightweight, long lasting, excellent color payoff with a bit of shine. A bit sticky on the lips but not overly so.

I was out lipstick and i needed a new one . I used to buy a lipstick that was $25 , but i couldn't afford it at the time . So i went to the drugstore and bought this. I liked how it made my lips feel, It didn't transfer off of a can , and i didn't have to reapply after eating , most of the color was still there . It lasted 7 hours on... me. Will buy this from now on , and i am saving money.

I really like how this stays on for so long and how smooth it goes on my lips, the only down fall is that I can't sample different shades before I buy it.