My go to product for years. If applied on top of foundation and powder, it lasts almost as long as the stuff advertised to last that long. Weightless, scentless, flavorless, can't stress enough if they discontinue I will drive wherever to buy my colors (2). Now for double power I use both the long lasting lipstick and this is my purs...e, touch up color. I can afford the top dept store brands but nothing can compete and ironically, the first time I saw my cousin in years, we pulled out the same brand, same color. She too said she tried every department store brand and came back, and we never spoke of this prior! Money or prestige CAN'T buy good lipstick. DON'T CHANGE THIS!!!

Purchased some time ago. Love it. Love the texture and the color; However, it does not have much lasting power...maybe an hour.

Can i give it more than 5 stars!? I wear #114/Tender Pink. I can't tell you how many compliments I've gotten. I always tell people it's L'Oreal #114 in the plain old gold tube. Please don't ever change the formula - I've been wearing it for over 10 years and I love it so! Thanks L'Oreal!!!!!

I love the texture of L'Oreal lipsticks, but my very favorite shade Sunset Red has disappeared. It is not a bright, garish red, but a subtle reddish brown. Please bring it back! it works for me in almost anything that I wear and I always receive compliments on my lipstick.

Love the multidimensional color. Makes my lips feel smooth and hydrated.