assumed some gold etc more brown but it turned my brown hair to almost a reddish brown. it's AWFUL. This is my first time since high school and it's ruined again. geez next time i go with light neutral or cool brown colors so theres no reddish or blondes at all or just do caramel hi lift my color....uggh. now i got to wait a few mont...hs before coloring again and dont want to make it worse trying to lighten it again it might turn orange or something. dont pick warmer browns no matter what ur hair will turn a reddish brown. it's so not GOLDen at all.

I dyed my hair with this color, and it came out amazing! It is darker than the box showed, but when light hits it it shines bright red. There are great highlights in this color. I would describe this color as black cherry on my hair. It looks dark, but shines bright red in light. I would not recommend this to a friend, because I want... to be the only one with this hair color. I had an excellent experience with this hair color.

My hair is VERY fine, so i only can condition once a month. This product dried my hair out so much that I have to condition every other day! I could do it every day, but my hair would be greasy-looking. Love the color, but very unhappy about the feel of my hair now.

Just purchased this hair color with the shine serum in it and it is running all down my face and neck....very annoying!!!

I have been using Ash Blonde for several months and get tons of compliments, even from friends who spend tons on their color at salons which I simply don't have time in my schedule for. My hair is normally light to medium brown with a few highlights. I wanted to go lighter and this was a great shade. It kept the dimension of the the ...highlights I already had but now they compliment the ash blonde color I have, and so I no longer add additional highlights. My hair comes out a bit darker than the box but it's great overall. I use the conditioner for the first couple of weeks, then buy a very moisturizing conditioner for everyday use. Shiny, great color (no brass and no yellow) and very soft. Will keep using it. And now that I have been doing it once every 5 weeks for the past 4 months or so, the color is gradually making its way to the box color more and more, but still has variants in it to look more natural.