My hair is VERY fine, so i only can condition once a month. This product dried my hair out so much that I have to condition every other day! I could do it every day, but my hair would be greasy-looking. Love the color, but very unhappy about the feel of my hair now.

Just purchased this hair color with the shine serum in it and it is running all down my face and neck....very annoying!!!

I have been using Ash Blonde for several months and get tons of compliments, even from friends who spend tons on their color at salons which I simply don't have time in my schedule for. My hair is normally light to medium brown with a few highlights. I wanted to go lighter and this was a great shade. It kept the dimension of the the ...highlights I already had but now they compliment the ash blonde color I have, and so I no longer add additional highlights. My hair comes out a bit darker than the box but it's great overall. I use the conditioner for the first couple of weeks, then buy a very moisturizing conditioner for everyday use. Shiny, great color (no brass and no yellow) and very soft. Will keep using it. And now that I have been doing it once every 5 weeks for the past 4 months or so, the color is gradually making its way to the box color more and more, but still has variants in it to look more natural.

I hate this product my hair was a light brown but i wanted the red tone on the box but after applying this my hair turned out a dark brown almost black. Im never buying this product again.

NEVER STOP MAKING THIS SHADE!!! I have been dying my hair at home for a long time and every time I tried to get blonde to adhere to my natural blonde roots it looks dark there and my ends were bleach blonde! It was awful. I finally tried this shade and it evened every thing out beautifully! The shade is just gorgeous! I will be stock...ing up