• Superior Preference<sup>®</sup> 10NB Ultra Natural Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 10WB Whispersoft Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 1 Ultimate Black - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 2B Purest Black - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 3 Soft Black - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 4A Dark Ash Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 4 Dark Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 4G Dark Golden Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 4M Dark Mahogany Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 4R Dark Auburn - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 4SM Dark Soft Mahogany Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 51/2AM Medium Copper Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 5A Medium Ash Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 5CB Medium Chestnut Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 5G Medium Golden Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 5MB Medium Auburn Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 5 Medium Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 5MM Medium Mahogany Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 61/2G Lightest Golden Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 6A Light Ash Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 6AM Light Amber Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 6BB Light Beige Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 6 Light Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 6R Light Auburn - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 71/2A Medium Ash Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 7A Dark Ash Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 7 Dark Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 7LA Lightest Auburn - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 81/2A Champagne Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 8A Ash Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 8G Golden Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 8 Medium Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 91/2A Lightest Ash Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 91/2BB Lightest Beige Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 91/2NB Lightest Natural Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 9A Light Ash Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 9G Light Golden Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 9GR Light Reddish Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> 9 Natural Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> LB01 Ultra Light Ash Blond - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> LB02 Ultra Light Natural Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> LB12 Ultra Light Sun Blonde - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> Paris Couture™ Delicate Golden Blonde 9DG - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> Paris Couture™ Iced Golden Brown 5CG - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> Paris Couture™ Rich Merlot Red 5RM - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> Paris Couture™ Rose Gold Blonde 8RG - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> RR04 Intense Dark Red - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> RR07 Intense Red Copper - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> UL51 Hi-Lift Natural Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> UL61 Hi-Lift Ash Brown - Permanent - L'Oreal Paris
  • Superior Preference<sup>®</sup> UL63 Hi-Lift Gold Brown - Permanent - L'Oreal Paris

Superior Preference®

    3.75
341 Reviews. See All.

Fade-defying color and shine.
Luminous results.
Lasts up to 8 weeks.

$9.99
Description
Our gold standard of beautiful color and shine that defies fade-out for up to 8 weeks. Luminous color shines from every strand. Care Suprême® Conditioner, with Shine Serum, Vitamin E, and UV filter locks in first day color vibrancy and provides soft, luxuriously silky hair. The inspiration for the new collection of shades from Superior Preference: Paris Couture. Inspired by the "City of Light" itself. Get chic, elegant, and sophisticated color. World-renowned colorist Christophe Robin infused subtle tones and reflects into classic colors to create four exclusive new salon-quality shades. New shades include:Delicate Golden Blonde 9DGRose Gold Blonde 8RGRich Merlot Red 5RMIced Golden Brown 5CG
Ingredients
COLOR GEL:AQUA/WATER/EAU • TRIDECETH-2 CARBOXAMIDE MEA • PROPYLENE GLYCOL • HEXYLENE GLYCOL • PEG-2 OLEAMINE • POLYGLYCERYL-4 OLEYL ETHER • OLEYL ALCOHOL • ALCOHOL DENAT. • AMMONIUM HYDROXIDE • POLYGLYCERYL-2 OLEYLETHER • OLEIC ACID • SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE• PENTASODIUM PENTETATE • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL• AMMONIUM ACETATE • TOLUENE-2,5-DIAMINE • PARFUM/FRAGRANCE • RESORCINOL •P-AMINOPHENOL • SODIUM METABISULFITE • ERYTHORBIC ACID • M-AMINOPHENOL • 6-HYDROXYINDOLE • ALPHA-ISOMETHYL IONONE • EUGENOL • LINALOOL • CITRONELLOL F.I.L. #D32587/2U.S. PATENT: 5,279,620, U.S. PATENT PENDINGCOLOR OPTIMIZING CREME:AQUA/WATER/EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PENTASODIUM PENTETATE • SODIUM STANNATE • TETRASODIUM PYROPHOSPHATE • PHOSPHORIC ACIDF.I.L. #D12836/18CARE SUPRÊME® CONDITIONER:AQUA/WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA/CANDELLLLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • PARFUM/FRAGRANCE • METHYLPARABEN • TRIDECETH-12 • HEXYL CINNAMAL • LINALOOL • BENZYL ALCOHOL • CHLORHEXIDINE DIHYDROCHLORIDE • CETRIMONIUM CHLORIDE • BUTYLPHENYL METHYLPROPIONAL •LIMONENE • AMYL CINNAMAL • PPG-5-CETETH-20 • GERANIOL • BENZYL BENZOATE • OLETH-10 • CITRONELLOL • DISODIUM COCOAMPHODIPROPIONATE • ALPHAISOMETHYLIONONE • LECITHIN • CINNAMYL ALCOHOL • PHOSPHORIC ACID • TOCOPHEROL • ETHYLHEXYL SALICYLATE • PHENOXYETHANOL • METHYL-2-OCTYNOATE •ETHYLPARABEN F.I.L. #D8262/1U.S. PATENTS: 6,015,574; 6,221,389
How To Use
Allergy Test It’s essential to perform a skin allergy test 48 hours before you color your hair. This is the rule even if you’ve previously used a haircolor product. Allergies can develop suddenly, even though you’ve been coloring your hair for some time. Skin allergy test instructions are included in the instructional guide inside your box of haircolor.
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342 Reviews. See all.

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1 - 5 of 342 reviews WRITE A REVIEW

tetigurl Utica, NY
  • 5
Posted: Reviewing: LB02 Ultra Light Natural Blonde

The best results I have gotten for non sally beauty supply chemical expert hair coloring. Excellent box hair dye I've tried yet...

LindaF Illinois Elmhurst, IL
  • 1
Posted: Reviewing: 6A Light Ash Brown

I was disappointed with this color. It turned my roots a much lighter shade than what is shown on the box - really bright brassy reddish color and also added a lot of red to the rest of my hair . I have been home coloring for about two years and I switch between light ash brown and medium ash brown from another manufacturer and this ...is the first product to lighten my roots like that. Very disappointed in the color.

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Older Than I Look
  • 5
Posted: Reviewing: 6A Light Ash Brown

I Like it that the color isn't "flat." Consequently, my hair doesn't look dyed.

nanwrig Phoenix, AZ
  • 5
Posted: Reviewing: 6 Light Brown

I use this product exclusively. I have tried many others, but they just don't measure up to Superior Preference. This product covers all my grey, and it lasts for as long as it claims. Nothing comes close when it comes to the softness and vibrancy of color. It doesn't dry out my hair. I love this product, and will continue to use it ...for a long time to come.

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HAIRCOLOR BLUNDER Erie, PA
  • 1
Posted: Reviewing: Paris Couture™ Rich Merlot Red 5RM

i DONT' UNDERSTAND THIS - THE COLOR ON THE BOX IS BEAUTIFUL, ON THE BACK, EVEN THOSE HAVING DARK HAIR IT TURNS OUT A RICH AUBURN COLOR. MY NATURAL COLOR IS DARK BROWN, & WAS COLORED AN AUBURN COLOR. I USED THIS COLOR AND IT TURNED MY HAIR PRACTICALLY BLACK! NEEDLESS TO SAY I AM NOT HAPPY AT ALL!

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