Gold
Rewards

  • Superior Preference® 4R Dark Auburn - Permanent
    • Superior Preference® 1 Ultimate Black - Permanent
    • Superior Preference® 2BL Black Sapphire - Permanent
    • Superior Preference® 6AB Chic Auburn Brown - Permanent
    • Superior Preference® 8GB Golden Iridescent Blonde - Permanent
    • Superior Preference® 2B Purest Black - Permanent
    • Superior Preference® 3 Soft Black - Permanent
    • Superior Preference® 4 Dark Brown - Permanent
    • Superior Preference® 4A Dark Ash Brown - Permanent
    • Superior Preference® 4G Dark Golden Brown - Permanent
    • Superior Preference® 4M Dark Mahogany Brown - Permanent
    • Superior Preference® 4R Dark Auburn - Permanent
    • Superior Preference® 4SM Dark Soft Mahogany Brown - Permanent
    • Superior Preference® RR04 Intense Dark Red - Permanent
    • Superior Preference® RR07 Intense Red Copper - Permanent
    • Superior Preference® 5 Medium Brown - Permanent
    • Superior Preference® 5A Medium Ash Brown - Permanent
    • Superior Preference® 5CB Medium Chestnut Brown - Permanent
    • Superior Preference® Paris Couture™ Iced Golden Brown 5CG - Permanent
    • Superior Preference® 5G Medium Golden Brown - Permanent
    • Superior Preference® 5MB Medium Auburn Brown - Permanent
    • Superior Preference® 5MM Medium Mahogany Brown - Permanent
    • Superior Preference® UL51 Hi-Lift Natural Brown - Permanent
    • Superior Preference® Paris Couture™ Rich Merlot Red 5RM - Permanent
    • Superior Preference® 51/2AM Medium Copper Brown - Permanent
    • Superior Preference® 6 Light Brown - Permanent
    • Superior Preference® 6A Light Ash Brown - Permanent
    • Superior Preference® 6AM Light Amber Brown - Permanent
    • Superior Preference® 6BB Light Beige Brown - Permanent
    • Superior Preference® 6R Light Auburn - Permanent
    • Superior Preference® UL61 Hi-Lift Ash Brown - Permanent
    • Superior Preference® 61/2G Lightest Golden Brown - Permanent
    • Superior Preference® UL63 Hi-Lift Gold Brown - Permanent
    • Superior Preference® 7 Dark Blonde - Permanent
    • Superior Preference® 7A Dark Ash Blonde - Permanent
    • Superior Preference® 7LA Lightest Auburn - Permanent
    • Superior Preference® 71/2A Medium Ash Blonde - Permanent
    • Superior Preference® 8 Medium Blonde - Permanent
    • Superior Preference® 8A Ash Blonde - Permanent
    • Superior Preference® 8G Golden Blonde - Permanent
    • Superior Preference® Paris Couture™ Rose Gold Blonde 8RG - Permanent
    • Superior Preference® 81/2A Champagne Blonde - Permanent
    • Superior Preference® 9 Natural Blonde - Permanent
    • Superior Preference® 10NB Ultra Natural Blonde - Permanent
    • Superior Preference® 9A Light Ash Blonde - Permanent
    • Superior Preference® Paris Couture™ Delicate Golden Blonde 9DG - Permanent
    • Superior Preference® 9G Light Golden Blonde - Permanent
    • Superior Preference® 10WB Whispersoft Blonde - Permanent
    • Superior Preference® 9GR Light Reddish Blonde - Permanent
    • Superior Preference® 91/2A Lightest Ash Blonde - Permanent
    • Superior Preference® LB01 Ultra Light Ash Blond - Permanent
    • Superior Preference® 91/2BB Lightest Beige Blonde - Permanent
    • Superior Preference® LB02 Ultra Light Natural Blonde - Permanent
    • Superior Preference® 91/2NB Lightest Natural Blonde - Permanent
    • Superior Preference® LB12 Ultra Light Sun Blonde - Permanent

Superior Preference®

Fade-defying color and shine.
Luminous results.
Lasts up to 8 weeks.

$9.99
Description
Ingredients
COLOR GEL: AQUA/WATER/EAU • TRIDECETH-2 CARBOXAMIDE MEA • PROPYLENE GLYCOL • HEXYLENE GLYCOL • PEG-2 OLEAMINE • POLYGLYCERYL-4 OLEYL ETHER • OLEYL ALCOHOL • ALCOHOL DENAT. • AMMONIUM HYDROXIDE • POLYGLYCERYL-2 OLEYL ETHER • OLEIC ACID • SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE • PENTASODIUM PENTETATE • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • AMMONIUM ACETATE • TOLUENE-2,5-DIAMINE • PARFUM/FRAGRANCE • RESORCINOL • P-AMINOPHENOL • SODIUM METABISULFITE • ERYTHORBIC ACID • M-AMINOPHENOL • 6-HYDROXYINDOLE • ALPHA-ISOMETHYL IONONE • EUGENOL • LINALOOL • CITRONELLOL F.I.L. #D32587/2 U.S. PATENT: 5,279,620, U.S. PATENT PENDING COLOR OPTIMIZING CREME: AQUA/WATER/EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PENTASODIUM PENTETATE • SODIUM STANNATE • TETRASODIUM PYROPHOSPHATE • PHOSPHORIC ACID F.I.L. #D12836/18 CARE SUPRÊME® CONDITIONER: AQUA/WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA/CANDELLLLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • PARFUM/FRAGRANCE • METHYLPARABEN • TRIDECETH-12 • HEXYL CINNAMAL • LINALOOL • BENZYL ALCOHOL • CHLORHEXIDINE DIHYDROCHLORIDE • CETRIMONIUM CHLORIDE • BUTYLPHENYL METHYLPROPIONAL • LIMONENE • AMYL CINNAMAL • PPG-5-CETETH-20 • GERANIOL • BENZYL BENZOATE • OLETH-10 • CITRONELLOL • DISODIUM COCOAMPHODIPROPIONATE • ALPHAISOMETHYL IONONE • LECITHIN • CINNAMYL ALCOHOL • PHOSPHORIC ACID • TOCOPHEROL • ETHYLHEXYL SALICYLATE • PHENOXYETHANOL • METHYL-2-OCTYNOATE • ETHYLPARABEN F.I.L. #D8262/1 U.S. PATENTS: 6,015,574; 6,221,389
How To Use
Allergy Test It’s essential to perform a skin allergy test 48 hours before you color your hair. This is the rule even if you’ve previously used a haircolor product. Allergies can develop suddenly, even though you’ve been coloring your hair for some time. Skin allergy test instructions are included in the instructional guide inside your box of haircolor.
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See all 470 Reviews

1 - 5 of 470 reviews

hairlover114
  • 5
Posted: Superior Preference®

Sexymami173
  • 5
Posted: Superior Preference®

Is very easy to apply I receive lots of compliments about my hair I love the different type of shades they have Everyone is always asking me what color do I have? Very good product

ScottRedhead Sacramento, CA
  • 5
Posted: Superior Preference®

I was getting tired of my boring gray/white hair. Common sense told me that if I wanted to color my hair that I should go with a dark blonde or light blonde. My wife talked me into going red. So after much soul searching, I decided to go along with her opinion. 30 minutes later I am a red head. I wasn't sure how I would like it, but ...I love it. 4 weeks later and my color still looks great. My wife is going to touch up my roots tonight. Why did I wait so long?

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millwie59 Pittsburgh, PA
  • 5
Posted: Superior Preference®

I used to get my hair highly frosted, and decided that it would be easier with less pain to just color it totally and achieve the same results. I have been using this product for years, and totally love it!!! Even my hairdresser says it looks natural and that I achieve the color I want at home at a lesser price.

2Browneye Schenectady, NY
  • 5
Posted: Superior Preference®

I like the shade- it makes me feel good. It is just pretty to me. I like the golden shine it has to it. I have always liked golden colors- they stand out more and attract the light. The color can make a bad day seem better when your not in a good mood and I like being a blond.

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