Féria^®

Multi-Faceted Shimmering Color.
3X Highlights.
Deep Conditioning.

$12.99

With Féria^®, what you see is the shimmer. Multi-Faceted shimmering colour with 3X highlights delivers intensified, brilliant results. Inspired by cutting-fashion, Feria’s prismatic colour spectrum is custom-blended by L’Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Ingredients

Ingredients NOTE: Below is the most comprehensive ingredient list for this product, but please note that ingredients vary by shade. Please check the box at the store for an ingredient list at the shade level.

SHIMMERING CONDITIONING PERMANENT COLOUR GEL:
AQUA/WATER/EAU, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, LAURETH-5 CARBOXYLIC ACID, ETHANOLAMINE, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, AMMONIUM HYDROXIDE, POLYQUATERNIUM-6, OLEYL ALCOHOL, PARFUM/FRAGRANCE, AMMONIUM THIOLACTATE, RESORCINOL, p-PHENYLENEDIAMINE, EDTA, POLYQUATERNIUM-24, ERYTHORBIC ACID,N,N-BIS (2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE, 2,4-DIAMINOPHENOXYETHANOL HCl, m-AMINOPHENOL
F.I.L. # D33624/2
U.S. PATENTS: US 5,690,696; 6,673,124; 6,602,303;
6,692,539; 7,115,147; 7,204,858; 7,153,331; 7,223,294;
Patent Pending.

SHIMMERING CONDITIONING DEVELOPER CREME:
AQUA/WATER/EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, PENTASODIUM PENTETATE, SODIUM STANNATE, TETRASODIUM PYROPHOSPHATE, PHOSPHORIC ACID
F.I.L. #D12859/16

AROMATIC SHIMMER SERUM:
HELIANTHUS ANNUUS/SUNFLOWER SEED OIL, PARFUM/FRAGRANCE
F.I.L. #D10218/1

SHIMMER BOOST HYDRATING CONDITIONER:
AQUA/WATER/EAU, CYCLOPENTASILOXANE, CETEARYL ALCOHOL, CANDELILLA CERA/CANDELILLA WAX/CIRE DE CANDELILLA, CETYL ESTERS, DIMETHICONOL, PARFUM/FRAGRANCE, PHENOXYETHANOL, POLYQUATERNIUM-37, PEG-150/STEARYL ALCOHOL/SMDI COPOLYMER, PARAFFINUM LIQUIDUM/MINERAL OIL/HUILE MINERALE, METHYLPARABEN, PEG-150 DISTEARATE, HYDROXYPROPYL STARCH PHOSPHATE, PPG-1 TRIDECETH-6, CHLORHEXIDINE DIHYDROCHLORIDE, ALOE BARBADENSIS/ALOE BARBADENSIS LEAF JUICE, PROPYLENE GLYCOL, CAMELLIA SINENSIS/CAMELLIA SINENSIS LEAF EXTRACT
F.I.L. #D30632/1
U.S. PATENT: 6,572,869

How To Use

Allergy Test It’s essential to perform a skin allergy test 48 hours before you color your hair. This is the rule even if you’ve previously used a haircolor product. Allergies can develop suddenly, even though you’ve been coloring your hair for some time. Skin allergy test instructions are included in the instructional guide inside your box of haircolor.

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607 Reviews. See all.

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1 - 5 of 607 reviews WRITE A REVIEW

K Wood Las Vegas, NV

Posted: 05/22/2013 Reviewing: Hi-Lift Browns - B61 Downtown Brown

TURNED MY HAIR GRAY!!!! I had pretty nice blonde hair before hand and decided to changed it up a bit. Saw this color and thought it was a good match since it wouldn't be changing it too much. I'm not sure since it was made for "darker hair" but none the less it shouldn't have turned my hair gray/purpleish. WON"T BUY AGAIN!!!

Cella High Point, NC

Posted: 05/19/2013 Reviewing: Power Reds R48 Intense Deep Auburn / Red Velvet

Disappointed!! Love Feria and Loreal, however this color didn't work on my hair. It caught maybe 1/2 of an inch from the root. My natural hair color is dark brown, according to the color chart my hair should of came out.

Lisamarie

Posted: 05/16/2013 Reviewing: Power Reds R57 Intense Medium Auburn / Cherry Crush

I've used feria in the past in different shades and decided to try this one. The dye that I used before this was a similar red shade and lasted about a month and a half before starting to fade. I gave it an extra 2 weeks before coloring again and used the feria in r57, and I have to say I'm so angry with the results. it's been less t...han 2 weeks and I've only shampooed twice and my color looks pinkish almost an orange like color. it looks horrible! I'm greatly disappointed, the color I used previously was cheaper and lasted much longer, it never looked this bad no even after 2 months. I'm going to the salon tomorrow to get this color corrected. thanks loreal for the "color booster technology" and horrible results. I will never buy this again.

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Mairi Saint Paul, MN

Posted: 05/16/2013 Reviewing: Multi-Faceted Shimmering Color - 66 Very Rich Auburn

Having used Feria for years, I am overwhelmingly disappointed with the change in formulation. Instead of the brilliant red that made made my stylist envious, I now have brown hair with a hint of red. What's the big idea? Now I'm back to searching for another brand to give me the same brilliance. I am very, very disappointed.

ShellySweetheart Aliso Viejo, CA

Posted: 05/15/2013 Reviewing: Power Reds R48 Intense Deep Auburn / Red Velvet

R48 is the best color so far. I hope they don't change it or take it away! Color comes out very close to what it looks like on the box ( I naturally have light brown hair). Their reds are amazing which is the reason I never use any other brand. I saw some reviews with other users having problems. If you are having an issue its a user... error because I have used this line for years and its fantastic. If you are going from a naturally dark color to a very light blonde you still need a professional and shouldn't expect a box dye to work well anyway. Other than that, the line is so easy to do at home. My only wish is that they would add more strawberry blonde options so I could go lighter in summer!